Guide
Not all tree projects are created equal
Our guide to help you spot the difference.
Introduction
Tree planting is one of the most recognised forms of climate action - but not all tree projects deliver the same impact.
This free guide from Ecologi explains the key differences between tree planting, deforestation prevention, and carbon-certified reforestation (ARR) projects. Learn how to invest responsibly in nature-based solutions that genuinely reduce emissions and restore our planet.
Download the free guide to
Understand how tree projects fit into credible net-zero strategies
Learn the difference between avoidance and removal carbon credits
Identify which tree projects are verified under Gold Standard and VCS
Protect your business from greenwashing and low-impact offsets
Why it matters
Tree-based climate projects can protect biodiversity, restore ecosystems and sequester carbon — but they’re not all equal in quality or credibility.
Funding the wrong type of project can undermine your climate claims and stakeholder trust. This guide helps you distinguish between impactful, verified reforestation efforts and those that fall short of scientific and certification standards.
What’s inside the guide
✔ Three types of tree-based projects explained
Planting new trees, preventing deforestation and carbon-certified ARR projects.
✔ Which projects generate carbon credits — and which don’t
Learn what qualifies as carbon avoidance vs carbon removal.
✔ How to assess certification and verification standards
Understand the difference between Gold Standard, VCS, and uncertified schemes.
✔ How tree projects contribute to your net-zero journey
Discover how each type supports Beyond Value Chain Mitigation (BVCM).
Who it’s for
Sustainability, CSR and ESG professionals
Procurement and operations teams funding nature projects
Business leaders aiming to build credible climate impact portfolios