By
Chief Marketing Officer
Published: 28 May 2025
10 min read
In today’s economy, where scrutiny is high and trust is currency, climate leadership is no longer optional – it’s a strategic advantage. But how exactly are enterprise businesses justifying sustainability investments and delivering on their climate strategies in an uncertain market?
The answer: ROI, risk mitigation, and reputational value.
In a recent Ecologi webinar, enterprise sustainability leaders from Capgemini, Team Blue, MSQ Partners, and Your Co-op shared how their organisations are not just surviving but thriving by placing climate action at the heart of their business strategy. This blog explores what they’re doing – and how your business can do the same.
Climate action is a strategic business priority
Ecologi’s latest Climate Commitment Survey, completed by 1,400+ business leaders, shows:
76% of businesses now view sustainability as core to their business climate strategy, recognising it as essential for long-term resilience and growth.
81% are maintaining or increasing climate investment – even in the face of economic challenges.
And yet, only 27% say they’re on track to hit net-zero by 2050.
That last stat matters. It’s not a lack of ambition holding companies back – it’s complexity, uncertainty, and a fear of getting it wrong.
This is where Ecologi’s “3 Rs” framework – Reduce, Restore, Report – comes in. Supported by powerful carbon management tools, in-house expertise and best-in-class climate projects, it enables businesses to track and act on emissions across all scopes. Giving enterprise organisations a credible, science-backed way to:
Reduce emissions with measurable strategies
Restore ecosystems via verified reforestation and climate solutions
Report transparently against recognised standards like SECR and SBTi
Together, this forms the foundation of a climate strategy that is both ethical and commercially sound.
The business case for climate action: ROI, risk & reputation
Return on investment
Climate action isn’t just a compliance cost – it’s a business enabler.
Vanessa, Group General Counsel at Team Blue, explained how sustainability has become a strategic growth pillar for their network of brands across the UK and Europe.
That journey led Team Blue to adopt science-based targets (SBTi-aligned), produce two impact reports, and begin their B Corp certification. For their 3.3 million SME clients, tools like carbon footprinting and compliance tech have become new value propositions – adding a commercial edge to sustainability.
Risk mitigation
From supply chain volatility – including Scope 3 emissions – to tightening regulation, failing to act is becoming more expensive than acting.
Neil Clark, Head of Sustainability at MSQ Partners, highlighted how their creative agencies are bracing for regulatory shifts across markets:
Reducing your exposure to greenwashing or inaction risk is essential. But so too is guarding against greenhushing – the growing trend of staying silent to avoid backlash.
Reputation & brand value
Your brand is only as strong as your credibility. Today’s customers, employees, and partners demand transparency and authenticity.
Jack, from Your Co-op, shared how partnering with Ecologi helped them fund over 230,000 trees and avoid more than 5,000 tonnes of CO₂e – all while communicating that impact clearly to their customer base:
Reputation can’t be built on silence. And that’s where many companies get stuck.
Greenwashing vs. greenhushing: the double-edged sword
Public scepticism around green claims is real. Nearly a third of businesses surveyed by Ecologi cited greenwashing fears as a key barrier to acting – or communicating – on climate.
But silence comes with its own cost.
The fear of backlash has led to a rise in greenhushing, where companies intentionally under-communicate their sustainability efforts. It feels safer – but it’s a trap.
Greenwashing erodes trust.
Greenhushing erodes momentum.
The solution? Actionable transparency – with clear goals, measurable data, and independent validation. This is where platforms like Ecologi help bridge the gap, providing businesses with credible climate solutions to act – and share – responsibly.
How enterprise leaders are getting it right
Here’s what unites the panelists from Capgemini, Team Blue, MSQ, and Your Co-op:
They treat climate action as a commercial strategy, not just CSR.
They align their sustainability efforts with business growth and innovation.
They rely on external validation, from B Corp certification to science-based targets.
And they partner with platforms like Ecologi to operationalise their goals and share results confidently.
Chris Hodgson, Head of Sustainability at Capgemini, shared that the company’s sustainability maturity stretches back over a decade, with technology and climate now seen as critical growth opportunities.
Your climate leadership journey starts here
Climate action is no longer a risk – it’s a route to relevance, resilience, and reputation.
And with Ecologi’s “3 Rs” framework – Reduce. Restore. Report. – you can ensure every step you take is measurable, credible, and impactful.
Ready to lead with confidence?
Book a 30-minute discovery call and explore how climate action can drive ROI for your business.