How can businesses avoid greenwashing
Crista Buznea
![Greenwashing is a behaviour which, through making misleading or unsubstantiated claims, causes people to believe that an organisation or individual is generating a greater environmental benefit than it actually is.](https://offsetearth.imgix.net/app/uploads/20240118121012/Greenwashing_BlogGreenwashing_blog_banner_01.jpg?w=1600&auto=format)
![Example assets from the Ecologi Business Toolkit](https://offsetearth.imgix.net/app/uploads/20240118121835/Greenwashing_Blog_GIF.gif?w=1600&auto=format)
![An example of your Ecologi badges](https://offsetearth.imgix.net/app/uploads/20240118122015/Greenwashing_BlogGreenwashing_blog_banner_02.jpg?w=1600&auto=format)
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