In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK’s most trusted climate action platform, has acquired Net Zero Now, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net-zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net-zero journey.
The game-changing impact of this acquisition
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now’s sector-specific protocol expertise with Ecologi’s platform funding top-tier climate projects, we’re creating a tailored and complete solution helping businesses lead their industries towards net-zero.
Neil Ross Russell, Managing Director of Net Zero Now, said:
Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm. They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we’re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.

The acquisition aligns with Ecologi’s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.
Climate leadership starts here: introducing the 3 Rs
Reduce emissions.
Measure Scope 1, 2 & 3 emissions with sector-specific industry GHG protocols
Set short term and long term reduction target emissions aligned to SBTi
Tailored reduction plans for sector-specific emissions pathways
Restore our planet.
Compensate for unavoidable emissions as you reduce them through
funding verified, high-quality carbon avoidance and removal creditsContribute to global climate goals by funding climate Impact Funds for
beyond value chain mitigation and/or as part of your products & services
Report on progress.
Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp
Sector specific standards e.g. Accountancy, Hospitality, Public Sector
Custom climate impact reports and embeddable dashboards
Communications toolkit for board and stakeholder engagement
More about Net Zero Now
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L’Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.
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