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Our updated margins

At Ecologi, we are committed to providing you with the best climate action solutions. As our portfolio expands we also need to change margins across the different products we offer to you.
It is no longer possible to maintain a commitment to an overarching static margin, as the markets we purchase impact from &#8211; including trees, carbon avoidance credits and, most recently, carbon removal credits &#8211; are in constant flux making it challenging to stabilise margins for any period of time.
This change means we’ll no longer implement our 20% margin commitment. The prices of our products will remain the same after this change. The amount of impact we purchase for our subscribers will remain the same.

<h2>When will this change happen?</h2>
As of August 2023, we will be changing the margins we have across our different products.

<h2>What does this mean for you, our customers?</h2>
We want to make it clear that this margin change doesn’t equate to a change in pricing, and the cost of our subscriptions &amp; other products will remain the same. Similarly, we will still continue our thorough &amp; rigorous process for selecting high quality climate projects in each area we fund.

<h2>Our evolving business model</h2>
Since our inception, Ecologi has maintained low margins similar to many charities, despite operating as a for-profit social enterprise. Our margin model was established back when we were only selling two products: carbon avoidance credits and trees. We now have an expanded portfolio recently adding carbon removal credits and will soon launch wildflower restoration.
The changes we’re making to our margins today are an overdue adjustment to the B2B business model we now operate under; where the same values of putting impact first and having modest margins will be maintained, while also allowing for better flexibility in leveraging the fluctuations in the cost of climate impact and the trading markets of the products we offer.
In summary, this change enables our move to a more sustainable business model, allowing Ecologi to grow and to continue to support businesses with climate action.

<h2>Why we’re letting you know</h2>
At Ecologi we believe in transparency, which is why, when we make changes, we want to let you know. It’s also why we publish evidence of our carbon avoidance, removal and reforestation projects on our <a href="https://lookerstudio.google.com/u/0/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2" target="_blank" rel="noopener">Public Impact ledger</a> and why we are continuing to publish our financial reports (<a href="https://ecologi.com/articles/finance-reports/finance-report-2022">see our 2022 Finance Report here</a>).
Thank you for your continued support,
The Ecologi Team 🌱

FAQs

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

In Depth

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Just as we make sure all our reforestation projects are designed in a way that is most beneficial to our planet, our other terrestrial restoration projects need to be of the highest quality too. Wildflower, Wetlands and Wildlife projects have the potential to provide vital support to a wide array of species, boosting local, national and international biodiversity, as well as being an important and secure carbon store. But for these benefits to come to fruition the projects must be implemented properly, in line with best practices.
We know you might have some questions about this new type of project, so we’ve put together answers to some FAQs to help you learn more about our Wildflower, Wetlands and Wildlife project.

Your questions answered

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Before and after: See how your climate action is making a difference

Before and after: This is how your Ecologi impact is transforming landscapes and lives.

We love a before and after shot at Ecologi. They&#8217;re an incredible way to show the impact of the projects supported by our community. Whether it’s deforested land turning back to verdant green, or solar projects springing to life, sometimes two simple images are worth a thousand words.
On this blog you’ll find snapshot images that paint pictures of the difference our supported climate projects are making, all around the world. Thank you to our community for making it all possible! 
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📍 Location: Ouarzazate, Morocco
⌛ Dates: 2015 –2020
🌱 Project: Verified Carbon Standard
🌳 Type: Solar energy

Morocco

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From a bare area of desert to a haven of clean energy. The Ouarzazate II solar project is a major milestone in Morocco&#8217;s journey towards a clean energy future. It is one of the largest concentrated solar power plants in the world and is expected to supply around 500 GWh per year to Morocco’s power grid.
The project uses thousands of concave mirrors to concentrate solar energy and generate electricity, which can be stored for up to 7 hours. This allows the project to continue generating electricity even after the sun sets.
The Ouarzazate II solar project supplies electricity to nearly 2 million Moroccans and will prevent emissions equivalent to 300,544 tCO2e per year over its 10 year crediting period. The project has also created around 7,000 local jobs and incorporated co-projects that promote the creation of cooperatives, educational opportunities, and skills training.
Learn more about this<a href="https://ecologi.com/projects/morocco-solar"> project</a>.

📍 Location: Brodoclea, North Ayrshire, Scotland
⌛ Dates: 2018 –2021
🌱 Project: Future Forest Company
🌳 Type: Temperate reforestation

Scotland

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Nestled in North Ayrshire, Brodoclea is a sprawling 174-hectare haven of broadleaf woodland that plays host to woolly pigs, the incredible ecological restoration engineers! 
Under <a href="https://thefutureforestcompany.com/">The Future Forest Company</a>&#8216;s guidance, these pigs awaken the soil seed bank, nourish soil microbiology, create space for sapling growth, reduce competition, and form pondlets for breeding amphibians and invertebrates. This enriches the ecosystem, offering sustenance for birds and materials for nests. 
Since 2018, the Ecologi community has helped make a significant impact on this site, funding the planting of 56,170 trees, with a focus on native broadleaf species including oak and birch, creating important habitat for local invertebrate and bird species.

📍 Location: Belavenika, Madagascar.
⌛ Dates: 2019 –2022
🌱 Project: Eden Reforestation Projects
🌳 Type: Mangrove reforestation

Madagascar

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Madagascar’s mangroves are amazing habitats that, sadly, have been deforested over the years and become degraded. This project is one of three currently being supported by the Ecologi community that are replanting mangroves in Madagascar to bring benefits to local biodiversity and communities.
Creating new sustainable income streams for local people is a key component of the project, as is female empowerment. The project employs an average of 85 people per month, with female employees making up approximately 37.5% of the workforce in 2022.
As a result of their involvement in this project, local people are now able to purchase more nutritious food, leading to improved health, and can afford to send their children to school.
To date, the Ecologi community has funded 7.9 million trees on this site in north-west Madagascar.
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📍 Location: Marotaola, Madagascar.
⌛ Dates: 2019 –2022
🌱 Project: Eden Reforestation Projects
🌳 Type: Mangrove reforestation

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This was the very first project we supported, so it holds a special place in our hearts. Seeing its progress over the last four years has brought us so much joy! 
Native mangrove species are being planted on this site, including Avicennia marina, Rhizophora mucronata, and Ceriops tagal. To date, the Ecologi community has funded the planting of over 10 million trees here, and there’s room for another million. 
This site is particularly fascinating as the mangroves are only separated from the open ocean by a thin strip of sand about 100m wide. Despite being more exposed to the ocean, mangroves that have successfully become established are growing well, creating an important habitat for coastal biodiversity and protecting the coastline from erosion by the waves.
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📍 Location: Vĩnh Hảo, Tuy Phong District, Bình Thuận, Vietnam
⌛ Dates: 2018 –2023
🌱 Project: Verified Carbon Standard
☀️ Type: Solar

Vietnam

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Vietnam&#8217;s demand for energy has been rising sharply since the 1990s, and it’s a demand that the country has struggled to fulfil, with an overreliance on coal and frequent power outages.
This project, in the Vinh Hao commune, Vietnam, is generating electricity using photovoltaic technology, which transforms sunlight into electricity. The project is on around 60ha of salt farm, and will generate 83,750MWh of power annually.
Local people have been involved throughout the design phase and operation of the project. The construction process of the project was carefully managed to minimise the impact on the local environment. During the operation of the project, pollution will also be minimised through a series of measures, including ensuring no littering takes place, and waste materials will be responsibly disposed of off-site.
Over the 10-year crediting period, the project will prevent 704,110tCO2e from being emitted by replacing energy in the grid that would otherwise have come from fossil fuels.
The project has given a real boost to the living standards of local communities through economic support funds: the commune gratitude fund in the Vinh Hao commune, and the learning promotion fund in the Binh Thuan province.
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📍 Location: Mount Elgon, Uganda. 
⌛ Dates: 2021 – 2023
🌱 Project: Trees for the Future
🌳 Type: Reforestation and sustainable agroforestry

Uganda

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Trees for the Future’s innovative Forest Gardens approach is all about engaging farmers in reforestation and sustainable agroforestry. The farmers take part in a 4-year programme, learning the skills they need to better manage their land. This brings multiple benefits, including protected crops, stabilised soils, and habitats for pollinators, as well as increasing household incomes.
Over the past two years, the Ecologi community has funded the planting of 766,663 trees in Forest Gardens through this project. Three hundred farmers (57% of whom are women) are involved, with 3,522 people benefitting from the project so far. 
Pictured is 56-year-old Philister Khana, a farmer enrolled in the programme. In just two years she’s taken the number of trees on her plot from 4 to 2,001!
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Our updated margins

FAQs

Are the Climate Action Individual margins staying the same?

Is the cost of your products changing?

Will my subscription still fund the same amount of impact?

How can you change the margins without impacting the price? Will the quality of projects supported change?

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Hopescrolling: The good news timeline

Your questions answered about our Wildflowers, Wetlands and Wildlife project

Before and after: See how your climate action is making a difference

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