Turn media spend into verified UK nature recovery

Differentiate your campaigns and engage your customers with measurable impact funding £200m together by 2030.

Join the movement

Media in service of nature

Turn media spend into verified UK nature recovery

Differentiate your campaigns and engage your customers with measurable impact funding £200m together by 2030.

Join the movement

Media in service of nature

Turn media spend into verified UK nature recovery

Differentiate your campaigns and engage your customers with measurable impact funding £200m together by 2030.

Join the movement

Media in service of nature

Businesses already signed up

Businesses already signed up

Ozone
Lad Bible
Acast
Monsta
Activision
global
WaAre8
Snap
Blis
Pearl & Dean
Acast
Ozone
GOODNET
JCD
open media
Ad Net Zero
IMMEDIATE MEDIA
Overwolf

What is Media in Service of Nature?

Media in Service of Nature is a collective commitment from brands, agencies and media owners to dedicate a small percentage of campaign spend to UK nature recovery.

The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.

giffgaff

Case study

Integrating nature restoration into a media ecosystem

With Ecologi, giffgaff and MG OMD established a pioneering new mechanism to embed UK nature recovery into their media campaignsProving that UK nature recovery can sit alongside campaign performance.

giffgaff's case study

giffgaff

Case study

Integrating nature restoration into a media ecosystem

With Ecologi, giffgaff and MG OMD established a pioneering new mechanism to embed UK nature recovery into their media campaignsProving that UK nature recovery can sit alongside campaign performance.

giffgaff's case study

Impact on the ground

Read about the UK nature restoration projects funded by the Media In Service of Nature movement.

Funded to date:

19.9k+

19.9k+

trees funded
trees funded
trees funded

2.8k+

2.8k+

tCO2e avoided
tCO2e avoided
tCO2e avoided

13.9k+

13.9k+

m² habitat restored
m² habitat restored
m² habitat restored

132+

132+

tCO2e removed
tCO2e removed
tCO2e removed

Habitat restoration

live

Support UK seagrass restoration and research

Habitat restoration

live

Wildflowers, Wetlands & Wildlife restoration in the UK

Reforestation

live

Reforestation projects we support in the UK

How it works

Set your commitment
Commit

Brands, agencies and media owners agree a % of campaign spend (typically 1%).

Collaborate
Communicate

Communicate the approach with your media ecosystem and align stakeholders.

Fund recovery projects
Fund

Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.

Track your impact
Impact

Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.

Set your commitment
Set your commitment

Brands, agencies and media owners agree a % of campaign spend (typically 1%).

Collaborate
Collaborate

Communicate the approach with your media ecosystem and align stakeholders.

Fund recovery projects
Fund recovery projects

Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.

Track your impact
Track your impact

Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.

Set your commitment
Set your commitment

Brands, agencies and media owners agree a % of campaign spend (typically 1%).

Collaborate
Collaborate

Communicate the approach with your media ecosystem and align stakeholders.

Fund recovery projects
Fund recovery projects

Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.

Track your impact
Track your impact

Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.

Why join the movement?

Brand growth

Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.

Stand out in competitive markets

Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.

Strengthen customer loyalty

Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.

Report with confidence

Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.

Why join the movement?

Brand growth

Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.

Stand out in competitive markets

Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.

Strengthen customer loyalty

Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.

Report with confidence

Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.

Why join the movement?

Brand growth

Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.

Stand out in competitive markets

Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.

Strengthen customer loyalty

Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.

Report with confidence

Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.

Join the movement today

Please complete our form to connect with an Ecologi Account Manager to join the media in service of nature fund.

FAQs

Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?

Visit the help centre

FAQs

Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?

Visit the help centre