Turn your media spend into UK nature recovery
Join the Media in Service of Nature movement and help raise £200 million for nature by 2030, while adding measurable impact to your campaigns.
Turn your media spend into UK nature recovery
Join the Media in Service of Nature movement and help raise £200 million for nature by 2030, while adding measurable impact to your campaigns.
Turn your media spend into UK nature recovery
Join the Media in Service of Nature movement and help raise £200 million for nature by 2030, while adding measurable impact to your campaigns.
Businesses already signed up
Businesses already signed up
Impact to date
So far, the movement has funded:
13.4k+
trees funded
2.8k+
tCO2e avoided
370+
tCO2e removed
13.1k+
m2 habitat restored
Impact to date
So far, the movement has funded:
13.4k+
trees funded
2.8k+
tCO2e avoided
370+
tCO2e removed
13.1k+
m2 habitat restored
Impact to date
So far, the movement has funded:
13.4k+
trees funded
2.8k+
tCO2e avoided
370+
tCO2e removed
13.1k+
m2 habitat restored
What is Media in Service of Nature?
Media in Service of Nature is a simple commitment for brands, agencies and media owners: dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
What is Media in Service of Nature?
Media in Service of Nature is a simple commitment for brands, agencies and media owners: dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
What is Media in Service of Nature?
Media in Service of Nature is a simple commitment for brands, agencies and media owners: dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
How it works
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).Collaborate
Communicate the approach with your media ecosystem and align stakeholders.Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.Track your impact
Every contribution is tracked measured your public profile and evidenced through Ecologi’s Impact Ledger.
How it works
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).Collaborate
Communicate the approach with your media ecosystem and align stakeholders.Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.Track your impact
Every contribution is tracked measured your public profile and evidenced through Ecologi’s Impact Ledger.
How it works
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).Collaborate
Communicate the approach with your media ecosystem and align stakeholders.Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.Track your impact
Every contribution is tracked measured your public profile and evidenced through Ecologi’s Impact Ledger.
Why join the movement
Win more briefs
Build sustainability into your pitch and RFP responses, giving your brand an edge with clients and procurement teams.
Differentiate in crowded markets
Link campaigns to measurable nature recovery, helping your brand stand out and earn consumer trust.
Strengthen media partnerships
Create a shared sustainability story with agencies and media owners that unlocks stronger, longer-term relationships.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to back up claims and avoid the risk of greenwash.
Why join the movement
Win more briefs
Build sustainability into your pitch and RFP responses, giving your brand an edge with clients and procurement teams.
Differentiate in crowded markets
Link campaigns to measurable nature recovery, helping your brand stand out and earn consumer trust.
Strengthen media partnerships
Create a shared sustainability story with agencies and media owners that unlocks stronger, longer-term relationships.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to back up claims and avoid the risk of greenwash.
Why join the movement
Win more briefs
Build sustainability into your pitch and RFP responses, giving your brand an edge with clients and procurement teams.
Differentiate in crowded markets
Link campaigns to measurable nature recovery, helping your brand stand out and earn consumer trust.
Strengthen media partnerships
Create a shared sustainability story with agencies and media owners that unlocks stronger, longer-term relationships.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to back up claims and avoid the risk of greenwash.
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
FAQs
Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
FAQs
Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.