Turn media spend into verified UK nature recovery
Differentiate your campaigns and engage your customers with measurable impact funding £200m together by 2030.
Businesses already signed up
Businesses already signed up
What is Media in Service of Nature?
Media in Service of Nature is a collective commitment from brands, agencies and media owners to dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
What is Media in Service of Nature?
Media in Service of Nature is a collective commitment from brands, agencies and media owners to dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
What is Media in Service of Nature?
Media in Service of Nature is a collective commitment from brands, agencies and media owners to dedicate a small percentage of campaign spend to UK nature recovery.
The idea began with giffgaff, MG OMD and Ecologi, alongside 11 media partners, through the Up To Good Fund. It proved that media budgets can deliver both business growth and environmental restoration. Now we’re scaling the model across the industry.
UK nature recovery funded to date:
11.5k+
11.5k+
11.5k+
trees funded
trees funded
trees funded
2.8k+
2.8k+
2.8k+
tCO2e avoided
tCO2e avoided
tCO2e avoided
12.8k+
12.8k+
12.8k+
m² habitat restored
m² habitat restored
m² habitat restored
370+
370+
370+
tCO2e removed
tCO2e removed
tCO2e removed
Case study
Integrating nature restoration into a media ecosystem
With Ecologi, giffgaff and MG OMD established a pioneering new mechanism to embed UK nature recovery into their media campaignsProving that UK nature recovery can sit alongside campaign performance.
Case study
Integrating nature restoration into a media ecosystem
With Ecologi, giffgaff and MG OMD established a pioneering new mechanism to embed UK nature recovery into their media campaignsProving that UK nature recovery can sit alongside campaign performance.
Case study
Integrating nature restoration into a media ecosystem
With Ecologi, giffgaff and MG OMD established a pioneering new mechanism to embed UK nature recovery into their media campaignsProving that UK nature recovery can sit alongside campaign performance.
How it works
How it works
How it works
Commit
Brands, agencies and media owners agree a % of campaign spend (typically 1%).
Communicate
Communicate the approach with your media ecosystem and align stakeholders.
Fund
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.
Impact
Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).
Collaborate
Communicate the approach with your media ecosystem and align stakeholders.
Collaborate
Communicate the approach with your media ecosystem and align stakeholders.
Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.
Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.
Track your impact
Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.
Track your impact
Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).
Set your commitment
Brands, agencies and media owners agree a % of campaign spend (typically 1%).
Collaborate
Communicate the approach with your media ecosystem and align stakeholders.
Collaborate
Communicate the approach with your media ecosystem and align stakeholders.
Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.
Fund recovery projects
Ecologi directs the funds to verified UK climate and nature projects, from peatland restoration to woodland creation.
Track your impact
Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.
Track your impact
Every contribution is tracked measured your public profile, like giffgaff's and evidenced through Ecologi’s Impact Ledger.
Why join the movement?
Brand growth
Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.
Stand out in competitive markets
Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.
Strengthen customer loyalty
Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.
Why join the movement?
Brand growth
Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.
Stand out in competitive markets
Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.
Strengthen customer loyalty
Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.
Why join the movement?
Brand growth
Build credible UK nature recovery into your campaigns - strengthening brand trust with customers and stakeholders.
Stand out in competitive markets
Link media activity to measurable restoration across named UK projects, helping your brand lead with action, not promises.
Strengthen customer loyalty
Give audiences a sustainability story they can see and understand - turning campaigns into long-term positive impact.
Report with confidence
Use verified impact data from Ecologi’s Public Impact Ledger to evidence your contribution and avoid greenwash risk.
UK Based Projects
Read about the UK nature restoration projects funded by the Media In Service of Nature movement.
UK Based Projects
Read about the UK nature restoration projects funded by the Media In Service of Nature movement.
UK Based Projects
Read about the UK nature restoration projects funded by the Media In Service of Nature movement.
Join the movement today
Please complete our form to connect with an Ecologi Account Manager to join the media in service of nature fund.
Join the movement today
Please complete our form to connect with an Ecologi Account Manager to join the media in service of nature fund.
Join the movement today
Please complete our form to connect with an Ecologi Account Manager to join the media in service of nature fund.
FAQs
Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
FAQs
Who do I contact for help?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
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