Media in Service of Nature
Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.
Media in Service of Nature
Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.
Media in Service of Nature
Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.
Businesses already signed up
Businesses already signed up
What is the Media In Service of Nature Movement?
Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems.
This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.
The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.
What is the Media In Service of Nature Movement?
Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems.
This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.
The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.
What is the Media In Service of Nature Movement?
Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems.
This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.
The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.
Impact to date
Since its inception, the fund has raised £150,000 for UK Nature Projects.
7.5k+
trees funded
2.8k+
tCO2e avoided
320+
tCO2e removed
8.3k+
m2 habitat restored
Impact to date
Since its inception, the fund has raised £150,000 for UK Nature Projects.
7.5k+
trees funded
2.8k+
tCO2e avoided
320+
tCO2e removed
8.3k+
m2 habitat restored
Impact to date
Since its inception, the fund has raised £150,000 for UK Nature Projects.
7.5k+
trees funded
2.8k+
tCO2e avoided
320+
tCO2e removed
8.3k+
m2 habitat restored
How it works
Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners.
Set up your profile
Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.
Collaborate with your Media Ecosystem
Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.
Fund Nature Recovery
Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.
How it works
Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners.
Set up your profile
Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.
Collaborate with your Media Ecosystem
Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.
Fund Nature Recovery
Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.
How it works
Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners.
Set up your profile
Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.
Collaborate with your Media Ecosystem
Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.
Fund Nature Recovery
Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.
FAQs
Who do I contact for help?
What is the future of the Up To Good Fund?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
FAQs
Who do I contact for help?
What is the future of the Up To Good Fund?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
Get Started
Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.
We use necessary cookies to make the site work and others to give you a better experience. Learn more in our cookie policy.