Media in Service of Nature

Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.

Media in Service of Nature

Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.

Media in Service of Nature

Join the movement to raise £200 million for UK Nature by 2030 by embedding nature recovery into your media ecosystem.

Businesses already signed up

Businesses already signed up

Ozone
Ozone
Ozone
Acast
Acast
Acast
Lad Bible
Lad Bible
Lad Bible
Monsta
Monsta
Monsta
Activision
Activision
Activision
global
global
global
WaAre8
WaAre8
WaAre8
Snap
Snap
Snap
Blis
Blis
Blis
Pearl & Dean
Pearl & Dean
Pearl & Dean
Acast
Acast
Acast
Ozone
Ozone
Ozone
GOODNET
GOODNET
GOODNET

What is the Media In Service of Nature Movement?

Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems. 

This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.

The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.

What is the Media In Service of Nature Movement?

Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems. 

This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.

The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.

What is the Media In Service of Nature Movement?

Media in Service of Nature is a call to action for brands, media agencies & publishers to collaboratively participate in the recovery of the UK’s ecosystems. 

This model was first pioneered by giffgaff, MG OMD & Ecologi & 11 media owners in their channel, known as the Up To Good Fund.

The Up To Good Fund was never intended to operate solely within giffgaff’s ecosystem. Instead, it has pioneered a novel funding mechanism for the wider media industry. Now, in collaboration with Ad Net Zero, MG OMD, and Ecologi, giffgaff is actively encouraging other brands to adopt this blueprint to scale the positive impact of the Fund.

Impact to date

Since its inception, the fund has raised £150,000 for UK Nature Projects.

Trees funded
7.5k+

trees funded

Carbon avoided
2.8k+

tCO2e avoided

Carbon removed
320+

tCO2e removed

Habitat restored
8.3k+

m2 habitat restored

Impact to date

Since its inception, the fund has raised £150,000 for UK Nature Projects.

Trees funded
7.5k+

trees funded

Carbon avoided
2.8k+

tCO2e avoided

Carbon removed
320+

tCO2e removed

Habitat restored
8.3k+

m2 habitat restored

Impact to date

Since its inception, the fund has raised £150,000 for UK Nature Projects.

Trees funded
7.5k+

trees funded

Carbon avoided
2.8k+

tCO2e avoided

Carbon removed
320+

tCO2e removed

Habitat restored
8.3k+

m2 habitat restored

How it works

Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners. 

Set up your profile

Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.

Set up your profile
Collaborate with your Media Ecosystem

Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.

Collaborate
Fund Nature Recovery

Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.

Fund Nature Recovery

How it works

Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners. 

Set up your profile

Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.

Set up your profile
Collaborate with your Media Ecosystem

Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.

Collaborate
Fund Nature Recovery

Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.

Fund Nature Recovery

How it works

Currently the model works by committing a voluntary percentage of campaign spend, ranging from 0.1% to 4%, to Ecologi’s high impact nature recovery projects. Each member of the ecosystem will contribute, including the brand, the agency & the media owners. 

Set up your profile

Speak with your Ecologi Account Manager to learn how to set up your own Media Fund.

Set up your profile
Collaborate with your Media Ecosystem

Communicate your objectives with your broader media ecosystem. Key partners are the Brand, Media Agency & Media Owners. Agree a % of campaign spend that will be dedicated to nature recovery.

Collaborate
Fund Nature Recovery

Dedicate the funds to UK Climate & Nature Recovery Projects with Ecologi. Join the movement to fund £200 million by 2030.

Fund Nature Recovery

FAQs

Who do I contact for help?
What is the future of the Up To Good Fund?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?

FAQs

Who do I contact for help?
What is the future of the Up To Good Fund?
Where are the funds going?
Where can I see my impact?
How can I talk about the Up to Good Fund? What can I claim?
How does the fund align to the latest climate guidance?

Get Started

Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.

Get Started

Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.

Get Started

Please complete our form to connect with an Ecologi Account Manager to set up your dedicated media fund.