Webinar
Media in service of nature
How to embed nature restoration in your media ecosystem
Summary
Join us for an inspiring webinar and panel discussion exploring how the media industry can play a vital role in restoring the UK’s natural environment. Media in Service of Nature is a bold initiative inviting brands, media agencies, and publishers to unite in raising £200 million for UK nature by 2030.
Hear directly from industry leaders at giffgaff and MG OMD, as they share how they’ve brought this vision to life through the Up To Good Fund – a pioneering example of purpose-driven media investment.
Discover how your organisation can get involved and be part of the movement to drive real, measurable impact for people and planet.
Agenda
Welcome & overview
Introduction to the Media in service of nature framework and its vision for industry-wide collaboration.A £200 million commitment to UK Nature
Exploring the campaign to dedicate 0.1% of UK media spend to ecosystem recovery by 2030.Case Study and panel discussion: giffgaff & MG OMD’s ‘Up To Good Fund’
A deep dive into how one brand–agency partnership is already putting the Media in service of nature framework into action.Bringing the framework to life in your organisation
Practical guidance on how brands, agencies, and publishers can integrate the framework into their own media strategies and operations.
Speakers include
Panelist: Tim Pritchard, Head of Responsible Media at MG OMD
Tim leads on responsible media at MG OMD and has been heavily involved with industry bodies like the IPA & Ad Net Zero on building a more sustainable advertising system as well as working on Purpose Disruptors Agency for Nature programme. His work on sustainable advertising and media has been consistently been recognised by the industry, and he has been pivotal in building the Up To Good Fund with giffgaff and their media ecosystem.
Panelist: Georgina Bramall, Marketing Strategy Director at giffgaff
Georgina is the Marketing Strategy Director at giffgaff, where she leads brand strategy, insight, ESG, media, and planning. A passionate advocate for responsible marketing, she plays a key role in embedding sustainability and purpose into the brand’s direction — including supporting giffgaff’s journey to becoming a certified B Corp. George brings a strong track record of commercial and strategic leadership, with previous roles across the Dixons Carphone Group in both UK and international markets. She is a proud member of WACL, sits on the Global Academy Industry Board, and mentors emerging talent with a focus on equity and future-ready leadership.
Host
Nick Allport
Head of Climate Impact Growth
Nick leads Ecologi's Climate Impact Growth team, helping organisations build and execute best-in-class climate and nature recovery strategies. He specialises in translating complex environmental science into clear, actionable guidance for clients. Passionate about the natural world, Nick is dedicated to harnessing the power of business to address the dual climate and biodiversity crises.