Webinar
Media in service of nature
How to embed nature restoration in your media ecosystem
Summary
Join us for an inspiring webinar and panel discussion exploring how the media industry can play a vital role in restoring the UK’s natural environment. Media in Service of Nature is a bold initiative inviting brands, media agencies, and publishers to unite in raising £200 million for UK nature by 2030.
Hear directly from industry leaders at giffgaff and MG OMD, as they share how they’ve brought this vision to life through the Up To Good Fund – a pioneering example of purpose-driven media investment.
Discover how your organisation can get involved and be part of the movement to drive real, measurable impact for people and planet.
Agenda
Welcome & overview
Introduction to the Media in service of nature framework and its vision for industry-wide collaboration.A £200 million commitment to UK Nature
Exploring the campaign to dedicate 0.1% of UK media spend to ecosystem recovery by 2030.Case Study and panel discussion: giffgaff & MG OMD’s ‘Up To Good Fund’
A deep dive into how one brand–agency partnership is already putting the Media in service of nature framework into action.Bringing the framework to life in your organisation
Practical guidance on how brands, agencies, and publishers can integrate the framework into their own media strategies and operations.
Host
Nick Allport
Head of Climate Impact Growth
Nick leads Ecologi's Climate Impact Growth team, helping organisations build and execute best-in-class climate and nature recovery strategies. He specialises in translating complex environmental science into clear, actionable guidance for clients. Passionate about the natural world, Nick is dedicated to harnessing the power of business to address the dual climate and biodiversity crises.