Webinar
How can Businesses Avoid Greenwashing?
Demystifying greenwashing, greenhushing, and greenwishing
Webinar summary
This webinar will demystify greenwashing, greenhushing, and greenwishing, covering essential climate terminology and best practices for communicating sustainability impact. Attendees will gain clarity on effective messaging, the significance of tree project accuracy, and actionable guidelines to enhance credibility.
Key highlights
Greenwashing, greenhushing and greenwishing - what’s the difference?
Climate terms businesses need to know
Guidelines around how to communicate your impact
Different types of tree projects and why accuracy matters
Agenda
Introduction to Ecologi
Greenwashing, Greenhushing and Greenwishing examples
Key climate terms to get right
How to avoid Greenwashing
Why does communication accuracy matter
What you need to know about the Green Claims code
Q&A
Host
Crista Buznea
Head of Sustainability Marketing
As Ecologi’s Head of Sustainability Marketing, Crista Buznea plays a key role in advancing sustainability as a central theme in our communications. With experience working for renowned brands like TUI, Heathrow, and Rainforest Alliance, Crista has led award-winning campaigns that position sustainability at the forefront of the customer journey, reaching millions of travelers. In addition to her professional achievements, Crista holds an MSc in Responsible Tourism, has been named one of Edie's 30 Sustainability Leaders Under 30, and serves as a judge for the Edie Sustainability Awards.