Guide
How to make green claims and protect your business
A practical guide to navigating new regulations, building credibility, avoiding greenwash and fines.
Introduction
Learn how to navigate the new green claims landscape with confidence. This practical guide explains how to make credible sustainability claims, avoid greenwashing, and stay compliant with the latest UK and EU regulations - including the Green Claims Code, Green Claims Directive, and VCMI framework.
Download the free guide to
Understand what makes a green claim credible under UK and EU law
Learn how to align your communications with the VCMI Claims Code
Avoid the financial and reputational risks of greenwashing
See real-world examples from Ecologi’s business community
Why it matters
Green claims can strengthen brand trust and show stakeholders you’re serious about climate action. But inaccurate or overstated claims can quickly damage credibility and expose your business to regulatory risk.
This guide helps your team communicate with confidence - building credibility, not compliance concerns.
What’s inside
✔ The rules that define credible green claims
A breakdown of the UK Green Claims Code and the EU Green Claims Directive.
✔ How to talk about carbon credits responsibly
An introduction to the Voluntary Carbon Markets Integrity Initiative (VCMI) and its Silver, Gold and Platinum tiers.
✔ Six rules for making credible sustainability statements
A practical checklist to protect your business and strengthen stakeholder trust.
✔ Examples of best practice from leading brands
Real examples of clear, transparent climate communication done right.
Who should read this guide
Sustainability and ESG teams
Communications and marketing leads
Legal and compliance professionals
B Corp, CSRD and SBTi reporting leads