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One of the most common questions we get asked at Ecologi is how we choose the carbon avoidance projects we fund. We’re all about transparency and accountability at Ecologi, and we’re keen to lift the lid on how these important decisions get made.
Our process and approach is guided by a number of factors which we’ll touch on in this blog, but the foundation to these decisions lies in our <a href="https://ecologi-assets.s3.eu-west-1.amazonaws.com/files/Ecologi-Impact-Strategy.pdf" target="_blank" rel="noopener">Climate Impact Regionalisation Strategy</a>. In this article, we’ll deep dive into some of the key takeaways from the Strategy document, and discuss the background behind this key piece of research.

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Climate change mitigation relies on developing policies, and supporting projects, which directly address greenhouse gas (GHG) emissions &#8211; specifically targeting solutions with a high potential impact. Often, the success of these solutions heavily depends on regionally- or locally-specific factors, which can be categorised into:
<ul>
<li style="font-weight: 400;" aria-level="1">Financial and political factors (like funding, governance and institutions)</li>
<li style="font-weight: 400;" aria-level="1">Geographical factors (like project size, topography and local climate) </li>
</ul>
At the same time, there are different levels of responsibility that cities, regions and countries have, over the mitigation of climate change. With relatively small contributions to global climate change &#8211; but extremely high vulnerabilities to its consequences &#8211;  developing regions and countries are at the forefront of the crises. These countries and regions also have less financial capacity to mitigate and adapt. For Ecologi, contextualising our response to a global crisis is not only necessary from a climate perspective, but it also enables us to include issues of environmental and social justice into our project selection criteria. 
As well as the day-to-day processes we use to scrutinise climate projects to ensure they are high quality, we also have our finger on the pulse of climate research and climate finance, to ensure that the projects we support are going to contribute wherever there is the greatest opportunity to have the biggest impact.
In early 2022, we therefore formalised our <a href="https://ecologi-assets.s3.eu-west-1.amazonaws.com/files/Ecologi-Impact-Strategy.pdf" target="_blank" rel="noopener">Climate Impact Regionalisation Strategy</a>, a science-based analysis of where these opportunities are.

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The Strategy was specially developed to provide guidance for the regional application of climate impact solutions and projects. 
The Strategy document will give you an overview of regional climate change impacts on human systems and settlements, in order to better capture regional vulnerabilities to climate change. We’ve analysed regionalities in the light of past and current climate change finance, and described the available climate mitigation strategies globally and regionally.
Finally, and to integrate the climate change discourse into broader environmental and planning discussions, we reflect on the synergies and tradeoffs between climate solutions, the UN Sustainable Development Goals and biodiversity. Therefore, the Strategy not only looks at climate change mitigation but also attempts to account for biodiversity and planetary boundaries. 
Unclear on any of the climate terms? Take a look at <a href="https://ecologi.com/glossary-of-climate-terms" target="_blank" rel="noopener">our glossary</a>!

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Below you&#8217;ll find our top 10 research findings from the Strategy:
<ol>
<li>National-scale emissions targets cover a huge chunk (90% in 2020) of global emissions &#8211; but only 6% of global emissions are covered by targets with a net-zero pathway which will keep warming under 1.5ºC.</li>
<li>Current annual climate finance flows of $640 billion (USD) are nowhere near estimated needs &#8211; which are estimated at around $5 trillion (USD) per year. In developing regions, current climate investments need to be multiplied by 10 to 20 times on average by 2030.</li>
<li style="font-weight: 400;" aria-level="1">A quarter of global emissions (2019 baseline) could be avoided by options with mitigation costs lower than $20 (USD) per tCO2e.</li>
<li style="font-weight: 400;" aria-level="1">Onshore wind and solar photovoltaics are anticipated to dominate the growth of renewables in all regions. Other renewables such as hydro, bioenergy, geothermal, and ocean energy have limited impact &#8211; except in specific regions like the Middle East, North Africa, North America and China.</li>
<li style="font-weight: 400;" aria-level="1">Nature-based solutions can provide about a third of the climate mitigation needed by 2030 and a fifth by 2050. Half of this impact comes from the protection and conservation of natural ecosystems. </li>
<li style="font-weight: 400;" aria-level="1">Restoration efforts should primarily focus in regions throughout the tropics, particularly in the lowland tropical rainforest landscape. </li>
<li style="font-weight: 400;" aria-level="1">Restoration activities need to be targeted to specific regions, for example with low opportunity cost and high conservation value from a biodiversity perspective, like in the North and South of the Congo Basin, and in Central and South America.</li>
<li style="font-weight: 400;" aria-level="1">Direct air capture and storage (DACS) is a suitable solution in countries with high waste heat production and low CO2 intensities within their national grid &#8211; and not recommended in developing countries, (semi-)arid regions, and countries with a fossil-fuel reliant electricity mix. </li>
<li style="font-weight: 400;" aria-level="1">Because of water use required, most regions, except Western Europe and Southeast Asia, have very limited potential for bioenergy with carbon capture and storage (BECCS) as a reasonable mitigation solution. </li>
<li style="font-weight: 400;" aria-level="1">At the project level, the integration of social co-benefits such as health outcomes in selecting climate solutions can help prioritise one region or country over another. This applies for example in West and East Africa, as well as in Southern and Southeast Asia where the distribution of efficient cookstoves can be applied as a joint health and climate solution.   </li>
</ol>
At Ecologi, we recognise that the science of climate change mitigation goes deeper than presented in the Strategy &#8211; and we always recommend taking a look at the latest <a href="https://www.ipcc.ch/" target="_blank" rel="noopener">IPCC Reports</a> for detail on the latest developments.
Our Strategy seeks to apply learnings from the latest climate science &#8211; to help to further enhance the impact of our climate projects by providing high-level guidance as to where our impact funding should be placed. 
Download the full Climate Impact Regionalisation Strategy <a href="https://ecologi-assets.s3.eu-west-1.amazonaws.com/files/Ecologi-Impact-Strategy.pdf" target="_blank" rel="noopener">here</a>. 
Complete the form below to schedule a call with our team to start your climate journey and create a solution to suit your business. Alternatively if you already know what you need then visit our Impact Shop <a href="https://ecologi.com/business/impact-shop">here</a>, or if you&#8217;re an enterprise request a carbon quote <a href="https://info.ecologi.com/climate-action-quotes" target="_blank" rel="noopener">here</a>.

Speak to our team. We're here to help find your perfect climate solution.

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Impact Reports

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Ecologi Impact Report 2024

Each year, we publish our Impact Report to share the tangible difference our community has helped create. Our 2024 report not only highlights the progress of the projects the Ecologi community has supported over the past twelve months, it also includes, for the first time, our own greenhouse gas inventory and emissions management plan.
You can read the full report below, or stay with us here for a quick snapshot of the most impactful numbers and milestones from last year.

<h3>Read the full 2024 Impact Report</h3>
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<h2>87 million trees funded to date</h2>
In 2024, the Ecologi community funded 9.97 million trees through reforestation projects across 13 countries and 5 continents, bringing our all-time total to over 87 million trees.
We worked with 10 dedicated partners – including two recognised as UN World Restoration Flagships, Acción Andina and Trees for the Future &#8211; to restore degraded and threatened forests. These projects not only support climate resilience and biodiversity, but also positively contribute to over 47,800 livelihoods around the world.

<h2>19,500 m2 wildflower, wetlands and wildlife habitat funded for restoration in 2024</h2>
From the peatlands of the Isle of Skye to the slopes of Dumyat, our dedicated <a href="https://ecologi.com/impact-shop/support-wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflower, Wetlands and Wildlife</a> restoration project supported community-led efforts to revive native ecosystems and protect biodiversity. 
At the Uigshader Living Forest Project, once a commercial timber site, native trees planted with Ecologi funding are thriving with signs of natural regeneration and native species, such as the eared willow (Salix aurita) returning. 
Meanwhile, at Dumyat, the reintroduction of wildflowers and targeted restoration work has already made a visible impact. Rare species are returning, including the Northern Brown Argus (Aricia artaxerxes) which was spotted close to the site after a century-long absence, and the Sticky Catchfly (Viscaria vulgaris), one of the UK’s rarest plants, now flourishing thanks to restoration efforts.
This work wouldn’t be possible without our project partner, the Future Forest Company, and the continued support of our community. Together, we can restore habitats, protect vulnerable species, and drive forward nature-based solutions that are critical in our fight against climate change.

<h2>548,200 tCO2e emissions avoidance funded in 2024</h2>
Last year, the Ecologi community prevented over 560,000 tonnes of carbon emissions through a diverse portfolio of high-impact projects.
This includes more than 179,000 tonnes through landfill gas capture initiatives &#8211; some of the first globally to receive the new CCP-Approved label from the Integrity Council for the Voluntary Carbon Market.
Ecologi also funded over 330,000 tonnes of emissions avoidance through nature-based forest protection projects across Brazil, Colombia, and Indonesia, helping safeguard tropical peatlands and biodiversity hotspots while preserving vital carbon stores. An additional 53,000 tonnes of emissions were avoided through community-based initiatives, including fuel-efficient cookstove projects in Uganda and Kenya. These efforts reduce deforestation and pollution and deliver meaningful health and social outcomes.

<h2>21,200 tCO2 carbon dioxide removal funded in 2024</h2>
Carbon removal remains one of the most emerging areas in the voluntary carbon market, with innovative technologies still scaling and costs remaining high. Despite these challenges, the Ecologi community funded over 21,000 tonnes of carbon removal in 2024, helping to accelerate progress in this vital area of climate action.
One such initiative is Enhanced Rock Weathering (ERW), a nature-based solution developed by our partner UNDO. This process involves spreading finely crushed silicate rock, such as basalt, onto agricultural land, where it reacts with CO₂ in the atmosphere and locks it away for centuries.
Since launching ERW projects in July 2024, our community has funded 105 tonnes of carbon removal through this method. With the potential to remove billions of tonnes of CO₂ annually, Enhanced Rock Weathering represents an exciting step forward in the race to scale durable, science-backed carbon removal.

<h2>Our Greenhouse Gas Inventory </h2>
As part of our commitment to transparency and accountability, we’ve completed our greenhouse gas inventory for the past two years. In 2023, our total emissions were 1,993.37 tCO₂e, and 1,584.65 tCO₂e in 2024 
Whilst not common practice in our industry, we’ve chosen to include the emissions from our impact projects &#8211; both those that generate carbon credits, and those that don&#8217;t into our Scope 3 reporting, despite the challenges in quantifying them accurately. These projects play a central role in our business, and we believe in taking responsibility to try our best to estimate these emissions, rather than omitting them entirely. By using a spend-based methodology, we are taking a transparent step towards capturing the full impact of our operations, even if the current approach has its limitations, particularly around the use of financial proxies. 
Within our reporting, this remains our biggest area of uncertainty and will be a key area of focus moving forwards, with a primary objective to transition to the activity-based methodology whereby primary data can be applied. 
This inventory forms the foundation of our emissions management plan, helping us track progress and identify areas for continued reduction across our operations. To learn more about our approach to preparing our inventory and how we plan to focus on the betterment of data collection in the future, to reduce our reliance on assumptions and proxies, click the link below.

<h2>Read more stats and stories in our full Impact Report</h2>
This blog offers just a snapshot of what we’ve accomplished over the past 12 months. To explore the full picture, including detailed insights, impact data, and stories from the projects we’ve supported, dive into the full Impact Report which you can view <a href="https://cms-assets.offset.earth/app/uploads/20250422095731/Ecologi_Impact_Report_2024_-1.pdf" target="_blank" rel="noopener">here</a>.

<h2>Ready to take the lead in climate action?</h2>
Fill in the form below to book a 30 minute discovery call with our climate experts and find out more about working with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action.

Schedule a 30-minute discovery call

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Hopescrolling: The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

How Ecologi finds and funds the most impactful climate solutions

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Impact Report 2024: A year of impact for our planet

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Ecologi acquires Net Zero Now

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