Climate Emergency

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Biodiversity. That’s a word we hear a lot these days, especially as the impacts of the climate crisis become increasingly apparent. Without biodiversity we lose a lot of ecosystem services that support our livelihoods, but have you heard of biodiversity hotspots? These locations across the globe are the hub of diverse and rich life that underpins our existence. There are 35 of them worldwide and one of them is the home to a  <a href="https://ecologi.com/articles/climate-emergency/our-trees-in-madagascar">reforestation project Ecologi supports in Madagascar. </a>
Here, we’ll focus on seven of the biodiversity hotspots; The Caribbean Islands, Madagascar, The California Coast, The Atlantic Forest in Brazil, The Philippines, The Horn of Africa and Southeast Asia.
We’re going to use the word endemic a lot &#8211; the dictionary definition of which is:
“<a href="https://www.thefreedictionary.com/Endemic+(biology)">Native only to a particular locality or region</a>”. 
Let’s jump in, shall we?

A biodiversity hotspot is a  region with significant amounts of biodiversity, which is threatened by human habitation. The concept was first documented by Norman Myers, a British environmentalist, in two articles “The Environmentalist’ in 1988, and revised again in 1990.

To qualify as a biodiversity hotspot a region must meet two strict criteria:
1) It must contain at least 0.5% or 1,500 species of vascular plants as endemics (only found in that location), and
2) It has lost at least 75% of its primary vegetation.

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1 Caribbean Islands

The Caribbean Islands Biodiversity Hotspot consists mainly of three large groups of islands between North and South America: the Bahamas, the Lesser Antilles and the Greater Antilles. Like its natural diversity, the cultural and socioeconomic diversity of the hotspot is incredibly high.The Caribbean’s biodiversity is at serious risk of species extinctions. More than 700 species are globally threatened, making the Caribbean one of the top hotspots for globally threatened species. 
 
Flora and Fauna 

All of the 189 native species of amphibian in the Caribbean Islands Biodiversity Hotspot are endemic, and sadly most have gone extinct.
Bats are very important components of ecosystems within the Caribbean and are represented by 51 species, 35 of which are endemic.
More than 560 species of bird have been recorded in the Caribbean Islands Hotspot, including brightly coloured parrots.
Two of the smallest lizards in the world can be found here too &#8211;  <a href="https://en.wikipedia.org/wiki/Sphaerodactylus">Sphaerodactylus ariasae</a> and <a href="https://en.wikipedia.org/wiki/Virgin_Islands_dwarf_sphaero">S. parthenopion</a> are both smaller than the size of a penny.
What are the main threats?
Invasive species
Infectious disease
Unsustainable development
Severe weather and climate change

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6 Madagascar

This island is probably the most interesting out of all of these biodiversity hotspots, but we might be a little biased as the first reforestation project we supported is located there. Because Madagascar and the continental Seychelles broke off from the Gondwanaland supercontinent more than 160 million years ago, the islands are a living example of species evolution in isolation.
Madagascar alone possesses an astounding 11,200 endemic species of plants. This endemism is not limited to plants as the island is home to five families of birds, five families of primates and two families of freshwater fish found nowhere else on the planet. This island was once the home of the Dodo.
Flora and Fauna 

Madagascar is known for its rich native flora, with around 90% of its <a href="https://en.wikipedia.org/wiki/Vascular_plant">vascular plants</a> found only on the island.
Nearly 60% of birds in Madagascar are found nowhere else on the planet. The birds in the region are seriously threatened: more than 55 endemic species are Endangered, and 32 have already disappeared, mainly in the Mascarene Islands. New species are being discovered in Madagascar at a rapid rate, especially lemurs and small mammals; in the past 15 years, 22 new species and subspecies have been described. Madagascar has several critically threatened species including the Silky Sifaka, a lemur, which is one of the rarest mammals on earth. 

What are the main threats? 
Deforestation 
Hunting for local consumption 
Illegal trafficking of animals and plant species 
Invasive alien species 
Climate change

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7 Califonian Coat

This region contains a wide variety of ecosystems, including coastal sage scrub, alpine forest, mixed evergreen forests, Douglas fir forests, coastal dunes, and salt marshes. Today, a quarter of the original vegetation remains in more or less pristine condition, but it’s still in dire need of conservation.
Flora and Fauna
A number of threatened endemic species are found here, including the endangered giant kangaroo rat, the desert slender salamander and the California condor. Although there are fewer than 10 endemic bird species found in the California Floristic Province, more species of birds breed in this region than anywhere else in the United States of America. 
 
The highest levels of endemism in the California Floristic Province are found among amphibians, with over half of the nearly 50 species present in the region being found only in this hotspot. The hotspot also has impressive invertebrate diversity. The state of California is home to an estimated 28,000 species of insects, about 32% of which are endemic. These species represent about 30% of all known insects in the United States and Canada.
What are the main threats? 
Urbanisation 
Pollution 
Habitat encroachment 
Unsustainable expansion of large-scale agriculture 
Mining and oil extraction 
Invasive alien species 
Soil degradation

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2 The Atlantic Forest in Brazil

The Atlantic Forest stretches along Brazil&#8217;s Atlantic coast, from the northern state of Rio Grande do Norte south to Rio Grande do Sul. Also included in this hotspot is the offshore archipelago of Fernando de Noronha and several other islands off the Brazilian coast. Long isolated from other major rainforest blocks in South America, the Atlantic Forest has an extremely diverse and unique mix of vegetation and forest types. 
Flora and Fauna 

20,000 plant species live there, 40% of which are endemic, and over 950 bird species which are also endemic to these forests.
More than 450 tree species have been recorded in a single hectare of forest in southern Bahia. Brazil-wood and Brazilian rosewood live here and are two of the world’s rarest woods, making it valuable to the timber industry.  Many of the species native to Brazil are now endangered, like the Brazilian Merganser, Maned Sloth and the Green Turtle. <a href="https://www.cepf.net/our-work/biodiversity-hotspots/atlantic-forest/species">Here is a full list</a> of animals (most endangered) that call this place home. 
 
What are the main threats? 
Deforestation 
Intensive land use 
Urban expansion 
Fuel-wood harvesting 
Poaching and animal trading

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4 Philippines

The Philippines consists of more than 7,100 islands in the westernmost Pacific Ocean, and is likely the most biologically diverse country in the world in terms of unique terrestrial and marine plant and animal species per unit area. Many endemic species are confined to forest fragments that cover only 7% of the original extent of the hotspot. This includes more than 6,000 plant species and many bird species such as the critically endangered Cebu flowerpecker, the critically endangered Visayan wrinkled hornbill and the critically endangered Philippine eagle.
 
Flora and Fauna 

Of the 9,250 plant species native to the Philippines at least 1/3 of them are endemic.
There are more than 150 species of palms in the hotspot, and around 2/3 of these are found nowhere else in the world. Out of the 530 bird species found in the Philippines about 185 of these are endemic and over 60 are threatened.  The largest and most impressive of the mammals in the Philippines is the c<a href="https://en.wikipedia.org/wiki/Tamaraw">ritically endangered tamaraw, a dwarf water buffalo</a> that lives only on Mindoro Island.
What are the main threats? 
Conflicting policies within the Philippines government 
Extraction Industries 
Increased population 
Urbanisation

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5 The Horn of Africa

Centred on the arid Horn, east of the Ethiopian Highlands, the Horn of Africa Biodiversity Hotspot also covers the Rift Valley, which divides the Ethiopian Highlands into two major blocks, the xeric bushlands of northeastern Kenya and the southern coastal parts of the Arabian Peninsula. One of only two hotspots that is entirely arid, the region is home to a number of endemic and threatened antelope, the vulnerable Dibatag and endangered Speke’s gazelle among them. 
 
Flora and Fauna 
Although research into the flora of the Horn of Africa is still ongoing, the best possible estimates are that there are about 5,000 species of vascular plants in the region, just over half of which, about 2,750 species, are endemic. Of the 697 bird species regularly recorded in the hotspot, 24 are endemic. Seven of these species are found only in Somalia. 
Nearly 220 mammal species are found in the Horn of Africa, although only about 20 are endemic to the hotspot. It is home to the critically endangered <a href="https://en.wikipedia.org/wiki/Somali_wild_ass">Somali wild ass</a> and <a href="https://en.wikipedia.org/wiki/Desert_warthog">desert warthog</a>.The Horn of Africa&#8217;s highest levels of endemism occur among reptiles, with more than 90 of around 285 species found nowhere else. There are an estimated 100 species of freshwater fish in the Horn of Africa, about 10 of which are endemic. These endemics include three cave-dwelling species found only in Somalia, two of which are blind; the Somalian blind barb and Somalian cavefish. 
 
What are the main threats? 
Overgrazing 
Charcoal production 
Political instability 
Infrastructure development

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3 Southeast Asia

Southeast Asia has the highest relative rate of deforestation of any major tropical region and could lose three quarters of its original forests by 2100, and up to 42% of its biodiversity. Due to geographic isolation, the flora and fauna of most of the islands in this region have evolved independently leading to the high levels of endemism seen here. Southeast Asia is a bio-cultural hotspot encompassing about 20%of global plant, animal and marine species. The region contains three megadiverse countries; Indonesia, Malaysia and the Philippines, where four of the world’s 25 biodiversity hotspots are located. Its montane ecosystems are particularly noted for their high diversity of ferns, mosses and orchids.
 
Flora and Fauna
The region contains 20% of the <a href="http://unu.edu/publications/articles/unraveling-the-drivers-of-southeast-asia-biodiversity-loss.html#info">planet’s vertebrate and plant species</a> and the world’s third-largest tropical forest. Southeast Asia is the home of the Komodo dragon. The <a href="https://en.wikipedia.org/wiki/Philippine_eagle">Philippine eagle</a> is the <a href="https://en.wikipedia.org/wiki/National_bird">national bird</a> of the Philippines. It is considered by scientists as the largest eagle in the world and is endemic to the Philippines’ forests. While Southeast Asia is rich in flora and fauna, <a href="https://en.wikipedia.org/wiki/Deforestation_in_Southeast_Asia">Southeast Asia is facing severe deforestation</a> which causes habitat loss for various <a href="https://en.wikipedia.org/wiki/Endangered_species">endangered species</a> such as the orangutan and the <a href="https://en.wikipedia.org/wiki/Sumatran_tiger">Sumatran tiger.</a> 

What are the main threats? 
Deforestation 
Unsustainable tree plantations 
Urbanisation 
Hunting and animal trafficking 
Mining 
Habitat degradation 
Overexploitation

It’s apparent that these seven hotspots are abundant with natural beauty but they’re in desperate need of our help. We believe in collective action and that together we can stand against this climate crisis.
If, like us, you want to help these biodiverse hotspots here’s a list of recognised and responsible organisations:
<a href="https://www.conservation.org/priorities/biodiversity-hotspots">Conversation.org</a>
<a href="https://www.wwf.org.uk/">WWF</a>
<a href="https://www.cepf.net/our-work/biodiversity-hotspots">Critical Ecosystems Partnerships Fund</a>
<a href="https://zeroextinction.org/">Alliance for Zero Extinction</a>
And of course us, <a href="https://ecologi.com/plan">our monthly subscription</a> helps reforest land on the coast of Madagascar. Learn more about <a href="https://ecologi.com/">tree planting with Ecologi.</a>
<a href="https://ecologi.com/plan">Join Ecologi today</a> to start supporting the world’s best climate projects.
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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

World Environment Day: A Guide To Biodiversity Hotspots

What is a biodiversity hotspot?

What qualifies a biodiversity hotspot?

The Caribbean Islands

Madagascar

The California Coast

The Atlantic Forest in Brazil

The Philippines

The Horn of Africa

Southeast Asia

What can we do to help?

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Ecologi acquires Net Zero Now

4 hospitality companies leading the way on climate action

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