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Why are Beavers Ecosystem Engineers?

Why are beavers ecosystem engineers?

Beavers are some of the world’s most skilled ecosystem engineers, with an incredible ability to create new wetlands, restore native woodland, and improve habitats for a wide range of species. They are a ‘keystone’ species of wetland habitats, meaning that are wide array of other species, from fish and frogs; to insects and birds, are impacted by their presence in the ecosystem. <a href="https://www.theguardian.com/environment/2020/aug/06/englands-first-wild-beavers-for-400-years-allowed-to-live-on-river-otter">In August 2020</a>, the first beavers to live in England for centuries were given official permission by the government to remain in their home in Devon after a five-year reintroduction trial. This was the first legally sanctioned reintroduction of an extinct native mammal to England. 
Beavers were once native to the UK, and were widespread across the whole of Europe. However they were <a href="https://www.wildlifetrusts.org/saving-species/beavers">hunted to extinction</a> in the UK in the early 1500s and by the end of the 19th century only a few groups remained in Europe. This is because they were good to eat, easy to catch, and they had dense, soft fur that was great for making clothes and hats. In addition, beaver glands contain salicylic acid from their willow diet, which was once prized as a medical cure-all. A single beaver gland could be the same as an <a href="https://beavertrust.org/index.php/beavers-create-healthy-rivers-for-wildlife-and-people/#beaverbasics">entire year’s wages</a> for a medieval worker. 
Beavers used to be an integral part of our landscape, however they were pushed to extinction by human activity. With the loss of a species comes the loss of balance within the ecosystem, ultimately resulting in a more vulnerable, less resilient, environment. As climate change brings more extreme weather, our river systems have become more restricted and we are facing a biodiversity crisis. In recent years the value of beavers as ecosystem engineers, and as a potential solution to some of our problems, has been recognised, and they have been brought back from the brink with reintroduction schemes in <a href="https://www.cornwallwildlifetrust.org.uk/what-we-do/our-conservation-work/on-land/cornwall-beaver-project">27 European countries.</a>

Beavers are natural ecosystem engineers. They change the habitats that they live in by digging canal systems, damming water courses, and coppicing trees and shrubs. This creates diverse wetland habitats that bring enormous benefits to other species, such as otters, water shrews, water voles, birds, dragonflies, and breeding fish. They have an extraordinary ability to restore degraded habitats, transforming small insignificant streams into cascading mosaics of dams, pools and wetlands. These habitats: 
Alleviate flooding 
By creating dams, channels and wetland habitats, beavers increase the capacity of the land to store water and to produce a more consistent outflow below their dams. These habitats hold back water and release it more slowly after storms or heavy rain, reducing the height of flood peaks. Water being released more slowly also improves low flows during dry periods as water leaking from the dams recharges dry streams, improving water availability during times of drought. 
Boost biodiversity
Beavers create diverse wetland habitats that provide a home for a wide range of wildlife. They also fell trees and bushes, which diversifies the surrounding habitat and, as the trees start to grow back, creates areas of mixed-height, mixed-age vegetation, which is brilliant for encouraging a wide range of species to live there.
Improve water quality 
Beaver dams slow and filter water, causing sediment and nutrients to be deposited in ponds. This improves the quality of water flowing from sites where beavers are present. 
Engage the Community 
People are fascinated by beavers. The presence of beavers in an area provides an opportunity for people to engage with wildlife and conservation efforts, as well as creating a market for nature tourism in some places.

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The capabilities and benefits that beavers bring to local areas have led to the instigation of new projects over the past 10 years to encourage the return of beavers to specific enclosed sites in the UK including Devon, Cornwall and Scotland.

The first beaver reintroduction trial in the UK took place in Scotland. <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf" target="_blank" rel="noopener">In 2009, the Scottish Wildlife Trust</a> released the first wild beavers for over 400 years, in Knapdale Forest, Argyll. Beavers temporarily increased the water storage in the larger lochs. This caused the elevation and stabilisation of water levels in small lochs which reduced the impact of flooding downstream. The most striking effect was seen in a small pond, Dubh loch, in which a dam caused a <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf" target="_blank" rel="noopener">rise in water level of 1.1m</a>, reducing the rate of water flow out of the pond and alleviating flooding of the local area. The beavers also greatly increased the habitat diversity of the site, providing more niches for different species.  
The findings of this project were so successful that they persuaded the Scottish Government to allow beavers to remain, and commit to granting the species a legal protected status. In October 2017, a three-year reinforcement project began, with the release of three more beavers into Knapdale Forest and further releases in spring 2018.

<a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">In 2011, the Devon Wildlife Trust</a> introduced one beaver family group to a 3-hectare enclosed area of land in West Devon. They are working with the University of Exeter to monitor the effects of beavers on the habitats, and so far have found that: 
<ul>
<li style="font-weight: 400;" aria-level="1">The habitats created store a massive<a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf"> 56 litres of water per m2</a> of land. This has the potential to significantly reduce the impact of flooding downstream. Beavers have constructed 13 dams within the area of the project, meaning that the land will now hold up to <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">one million extra litres of water</a>.</li>
</ul>
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<li style="font-weight: 400;" aria-level="1">During storms and heavy rainfall, peak flows were, on average, <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">30% lower</a> leaving the site than entering. </li>
</ul>
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<li style="font-weight: 400;" aria-level="1">During storm events each litre of surface water leaving the site had <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">three times less sediment</a> than the water entering the site.</li>
</ul>
The diversity of both plants and invertebrates increased, with the number of beetle species more than tripling since the beavers were introduced. This increase in prey has led to more species of bats being recorded, including rare species such as <a href="https://www.wildlifetrusts.org/wildlife-explorer/mammals/barbastelle-bat">Barbastelle bats</a>.

<a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">In June 2017,</a> two beavers were released into a 5-acre area of plantation woodland along Nankilly water, a stream at Woodland Valley Farm, near Ladock. The Nina Constable Media documentary ‘<a href="https://www.youtube.com/watch?v=LeOmBbLwPm4">Cornwall beaver project: the story so far</a>’ shows the phenomenal impact these beavers have already had. Data pre-beavers and post-beavers shows that just eight weeks after being introduced to the site, the beavers constructed four dams, the water level of the main pond rose by 70cm, and the flow gauge downstream of the site recorded a reduction in peak flow. This meant that the beaver dams were slowing down the flow of water through the site after heavy rainfall. 
The landscape is still evolving as new dams are constructed and existing ones are extended, holding water and slowing down the flow. Where it once took 15 minutes for water to flow through the site; it now takes an hour. There is great public support for this project: weekly ‘beaver watches’ help people to engage with the wildlife and raise funds, <a href="https://www.wildlifetrusts.org/sites/default/files/2018-11/181023%20Beaver%20Brochure_WEB.pdf">over 1000 people</a> have visited the site so far, and the farm has seen increased bookings for residential stays by schools, colleges and universities.

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Despite this myriad of benefits, beaver reintroductions can be met with resistance. There are sometimes concerns from farmers and fishermen about the impact that beavers will have on their livelihoods. Some of these concerns are valid, but if they are addressed with proper management strategies, they don’t need to cause an issue.  
Most schemes across the UK are in infancy, but in Bavaria beavers were reintroduced in the 1960s and are now having impacts on a large scale. In<a href="https://www.youtube.com/watch?v=q4Mmjm22GiY"> ‘Beavers without borders: a short documentary’</a> and <a href="https://www.youtube.com/watch?v=C211b0nTwro&amp;t=1s">‘Living with beavers’</a>, both documentaries by Nina Constable, they looked to these trials in Bavaria to see what impacts beavers are capable of, and how humans have managed any negative effects. When beavers were first introduced to the area, their benefits quickly became clear and biodiversity flourished, with more dragonflies, fish and amphibians recorded, and even sightings of the rare black stork. 
However as the beaver populations grew, they started to move out of the rivers and into the agricultural lands. They inflicted small amounts of damage on fields, eating crops and flooding small areas and creating burrows which damaged farm machinery. There started to be some resistance against the beaver populations and in <a href="https://www.nature.scot/sites/default/files/2017-07/Publication%202015%20-%20SNH%20Commissioned%20Report%20812%20-%20Managing%20wild%20Eurasian%20beavers%20a%20review%20of%20European%20management%20practices%20with%20consideration%20for%20Scottish%20application.pdf">1996 </a>management strategies were devised to address these concerns. 
Farmers now get compensation for any damage and beavers can be caught or controlled if they are in the wrong place. They have also set up ‘set-asides’ in creeks in many areas, an area 5-10m to the right and left of the creek that is left for the beavers and nature to work, and have human land use 20m away. There is also a network of volunteer beaver consultants that give free advice to people who live near beavers or have beavers on their land. 
In the UK we can learn from these projects, and implement management strategies from the start. It’s important to listen and address people’s concerns, so that communities can support these necessary projects. The problems can be addressed and overcome, but the benefits of beavers cannot be imitated. Some of the management options that we have available to address any conflicts include: 
<ul>
<li style="font-weight: 400;" aria-level="1">Flow devices – This involves putting a pipe through the dam which allows you to regulate the water level behind it.  </li>
<li style="font-weight: 400;" aria-level="1">Protecting trees- either put a mesh guard around the tree or paint a special paint substance on it which beavers don’t like.</li>
<li style="font-weight: 400;" aria-level="1">Compensation and funding – providing compensation for damage, or funding to come up with innovative strategies such as building clay banks to redirect water away from farmers&#8217; fields. </li>
</ul>
Another key area of concern is how beaver introductions affect fish populations, with some people worrying that beaver dams create barriers for migrating fish such as salmon and trout. However these concerns are often unfounded.<a href="https://www.youtube.com/watch?v=q4Mmjm22GiY"> 70% of the world’s atlantic salmon</a> spawn in Norway, and of their top 10 salmon rivers, seven of them have beavers. Beavers do change the landscape considerably so they can have significant impacts on fish populations. However an <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-2979.2011.00421.x">independent review</a> of the interaction between beaver activity and freshwater fisheries found that benefits were cited more frequently than costs, and the majority of experts consider beavers to have an overall positive impact on fish populations.

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Beavers have an awe-inspiring ability to modify their environments for the better, and bring life back to the areas in which they live. Allowing the widespread return of beavers is an important step in starting to repair some of the damage we have done to our natural world. They have the potential to provide a natural and cost-effective solution to the serious issues of flooding, pollution, and species loss within the UK. Because beavers are so unique as ecosystem engineers, this isn’t just about the reintroduction of a species but about the reintroduction of an entire ecosystem. By boosting biodiversity, reducing the impact of floods and droughts, and creating spaces for nature to return, beavers could be a great ally in our fight against the climate crisis.
If you enjoyed this article and want to get involved – read our article on <a href="https://ecologi.com/articles/blog/how-does-deforestation-impact-wildlife-and-biodiversity-what-you-need-to-know">how deforestation is impacting wildlife</a>.
<a href="https://ecologi.com/plan"> Sign up to Ecologi</a> to support reforestation and climate action projects that help to protect biodiversity!

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Climate Commitments Survey 2024

Our Climate Commitments 2024 report surveyed 1,400 business owners and decision-makers to businesses with 1-1,000 employees spanning all regions of the UK and 28 professional sectors. 
There were three clear themes that emerged this year. Despite the continuing economic downturn, businesses are still making sustainability a core part of their strategy and reaping the benefits. Whilst more and more businesses are starting their net-zero journey the majority are not on course to hit their targets by 2050. Key barriers around investment, time and tools still remain as well as a lack of government support to accelerate the transition to the net zero economy.
<h3>Read the full report </h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20240415131731/Climate_Commitments_Survey.pdf" target="_blank" rel="noopener">here</a>

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<h3>1. Despite the continuing economic downturn, businesses are making sustainability a core part of their strategy and reaping the benefits.</h3>
76% said becoming more environmentally sustainable is a core business strategy for their organisation in 2024.
Despite the current cost of living crisis nearly two thirds (64%) say that the economic downturn is having a positive or no impact at all on their sustainability commitments with only a third (29%) saying it is having a negative impact. As a result 81% are planning on either increasing or maintaining their investment in sustainability initiatives.
Changing business practices are wide-ranging and have seen nearly half of respondents increasing rates of recycling (49%) or reducing energy consumption (48%) while over a third (37%) have taken the step of using ‘greener’ suppliers and products, been educating employees on best practices to reduce climate change (35%) and increased their use of renewable energy (35%).
For the two thirds of businesses (63%) who have set sustainability targets, they are reporting multiple business benefits. These range from improved brand reputation (34%), reduced costs (31%), increased productivity and/or innovation (30%), attracting more eco-conscious customers (28%), employee loyalty and/or motivation (28%), competitive advantage (22%) and increased revenue and/or market share (22%).

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<h3>2. More and more businesses are starting their net-zero journey but are not on course to hit their targets</h3>
72% of businesses have either measured their footprint consistently over the past few years (35%) or in the last year (37%) demonstrating the momentum in the first step on a net-zero journey.
Around a third have calculated their carbon footprint (30%), set emissions reductions targets (35%), achieved emissions reductions (30%) and funded climate action (35%) but less than a third (27%) were on track to reach net-zero by 2050 or sooner.
Businesses still recognised the role of carbon offsetting as an effective way for businesses to contribute to global climate action (21%) when used as part of a wider strategy (17%) after reducing emissions as much as possible (17%). Funding tree planting still tops the list as businesses’ number one favoured climate action solution (46%), followed by renewable energy (38%), habitat conservation &amp; restoration (37%), rainforest conservation (32%) and carbon dioxide removal (31%).

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<h3>3. Barriers around investment, time and tools still remain, as well as a lack of government support.</h3>
Over a third of UK businesses cited financial constraints (32%), the cost of tools or technology (28%), lack of government support in the form of incentives (25%), time constraints (25%) and the lack of the ability to measure their carbon footprint (20%). 
The business sector is calling out for more support from the government.  Nearly eight in ten (79%) of UK businesses feel that the government should provide more support to improve their environmental affairs, three quarters (76%) feel that the government investing in the green economy would be good for business, creating jobs and lowering their running costs while 73% feel more government support is key to their business increasing its sustainability targets.
With less than half (49%) of businesses yet to apply for government funding to make their business greener there’s a clear desire for more funding (45%) and incentives (44%) to be made available as well as clearer information (40%) on how to access these.

<h3>Businesses can lead the sustainable revolution</h3>
Ecologi remains committed to supporting businesses on their climate journey through our all-in-one platform allowing organisations to calculate their carbon footprint, set targets and reduce their emissions whilst funding high quality climate action projects. Our mission is to inspire and empower businesses to accelerate global climate action.
We’re trusted by over 20,000 businesses. Why not add yours to the list? If you want to make your business greener, better, faster, stronger, speak to our expert team.
You can access the full data set <a href="https://docs.google.com/spreadsheets/d/e/2PACX-1vR2QZj3JAUk_f4suOMmd653C6AEiytUp_T5WhBnUOypIkW9Wf9yT61C9TzQ4_GMwQ/pubhtml" target="_blank" rel="noopener">here</a>

Speak to our expert team to make your business greener, better, faster, stronger

Ecologi Impact Report 2023: Another year of impact for our planet

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Impact Report 2023: Another year of impact for our planet

Read our 2023 Impact Report to discover the incredible achievements of the Ecologi community.

It’s that time of year again, when we share our annual Impact Report to highlight the scale of the impact funded by our community, and the incredible achievements of the impactful projects that Ecologi has supported over the past twelve months.
Read the full report below, or stick with us here, as we summarise some of the top facts and figures from 2023.

<h2>Over 75 million trees funded</h2>
…in fact, nearly 77 million! As of the end of the year, the Ecologi community has funded the planting of 76.9 million trees in eighteen countries around the world – from Argentina to Tanzania.
This includes 20.6 million trees which were funded by the Ecologi community in 2023, representing 27% of our overall count of trees funded to date.
We also now support reforestation projects in all four nations of the United Kingdom, and have planted 300,000 trees here at home.

<h2>Over 38,000 livelihoods supported through reforestation and agroforestry projects</h2>
We are constantly working on improving our understanding of how our funding for reforestation projects supports local people and communities.
Thanks to improved data visibility across our projects this year, we can report that the reforestation projects we fund support at least 38,000 people – for example through training, employment, investment in micro-businesses, or the provision of healthcare and wellbeing services.

<h2>New habitat restoration projects already showing results</h2>
In October, we launched our first-ever dedicated habitat restoration project – called <a href="https://ecologi.com/projects/wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflowers, Wetlands and Wildlife</a>. This project supports the Future Forest Company’s projects restoring and conserving habitats and ecosystems that are important for native biodiversity in the United Kingdom – costing only a few pounds per square metre of habitat restored.
In just the last quarter of 2023, our community funded it’s first 5,000 m2 of habitat restoration, and the sites are already seeing some exciting signs that this restorative effort is working – with the return of the Northern brown argus (Aricia artaxerxes) to Stirlingshire, and elusive pine martens (Martes martes) spotted at Dumyat.

<h2>Another half a million tonnes of carbon avoidance</h2>
Our community funded another 565 ktCO2e this year, bringing our all-time total of emissions avoided to 2.96 MtCO2e (million tonnes).
This year, we saw increased demand for a wide range of projects that feature lots of co-benefits, with Community-based projects (like cookstoves and boreholes) averaging 7.25 validated benefits for the UN Sustainable Development Goals (SDGs), and Nature-based projects averaging 5.38 SDGs.
The voluntary carbon market has received a lot of attention and scrutiny this year, which has helped to expose some of the poor-quality projects on the market, as well as increasing transparency, due diligence and quality standards across the board. This year, we joined the <a href="https://cmif.co.uk/" target="_blank" rel="noopener">Carbon Markets Innovation Forum</a>, to join up with other startups in the carbon markets who are dedicated to supporting only high-quality projects.
Thanks to all these positive changes, as well as a huge demand for high-quality projects, the market is starting to bounce back – and high-quality projects are starting to receive the attention (and funding) they deserve. You can read more about how we review projects before funding them <a href="https://ecologi.com/articles/blog/funding-carbon-credits" target="_blank" rel="noopener">here</a>.

<h2>Our first 1,000 tonnes of carbon removal</h2>
Late in the year, we launched our first carbon removal projects onto our <a href="http://ecologi.com/impact-shop" target="_blank" rel="noopener">Impact Shop</a>, enabling our community to <a href="https://ecologi.com/projects/biochar" target="_blank" rel="noopener">fund biochar projects</a> for the first time, and our community funded our first 1,056 tonnes of removals.
Carbon removal projects are those which take carbon dioxide (CO2) which is already in the atmosphere, remove it, and store it somewhere in the biosphere (like in forests) or the geosphere (like underground). These tend to be much more expensive on the market than carbon avoidance, and so the volumes are modest. This year, we began to fund projects with durable storage – <a href="https://ecologi.com/impact-shop/support-biochar-carbon-removal-projects" target="_blank" rel="noopener">biochar carbon removal</a> – as well as those with nature-based storage, through <a href="https://ecologi.com/impact-shop/support-certified-blue-carbon-projects" target="_blank" rel="noopener">blue carbon</a> and <a href="https://ecologi.com/impact-shop/support-certified-afforestation-projects" target="_blank" rel="noopener">terrestrial afforestation (ARR)</a>.
Around 10% of our community’s carbon removal tonnes funded this year went towards biochar, with 40% for blue carbon and 50% for green ARR.

<h2>Read more stats and stories in our full Impact Report 2023</h2>
We’ve collected just a few of our favourite stats in this article, but you can read more – and more in-depth stories from all the projects supported – in the full report, <a href="https://docs.google.com/presentation/d/e/2PACX-1vSGPflji-t40_-gNYvj9Nam45ZQbcrU8EEFo9uuTk--SakI9khZ_kb3F42lxKq8JlwNzxAqyHK9vOz_/pub?start=false&amp;loop=false&amp;delayms=60000" target="_blank" rel="noopener">which you can view here</a>.
As ever, we extend our heartfelt thanks to every member of the Ecologi community who supported these wonderful projects in 2023, as well as all our partners and suppliers and other organisations who we have worked with this year.

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey.

Case studies

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Case study: How EET Group is embedding sustainability

Case study: How EET Group is embedding sustainability into IT distribution 

<h2>About EET Group</h2>
EET Group is a value adding IT distributor. They pride themselves on providing expert industry knowledge, tailored logistics solutions, unique sales services, and innovative marketing tools to support their partners&#8217; success.
Founded in 1986, operating in 23 markets across Europe and shipping to over 70 countries, EET Group offers an extensive portfolio of more than 1,100 brands. Their team of 750 employees works collaboratively to deliver unparalleled value to partners and customers.

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<h2>Issue</h2>
The distribution of spare parts was EET Group’s initial business focus and remains a cornerstone today, even as they have expanded their business into other areas. With a 30-year heritage in spare parts distribution, environmental purpose is embedded in their DNA.
Their mission is to extend the lifespan of electronic equipment, including printers, laptops, mobile phones, and servers, thereby diverting them from landfill. They give tech products a second life, before they become electronic waste. The team is already making significant progress in their climate journey, having calculated their carbon footprint and set emissions reductions goals. Their next step involves setting Science Based Targets.
EET Group was looking for a trusted partner capable of assisting them in making a greater positive impact on our planet while enhancing transparency. EET Group&#8217;s decision to collaborate with Ecologi was driven by a desire to attract employees, suppliers, and customers, as well as to enhance brand reputation and drive business growth.
The team also saw the benefit of joining a community that’s working together to collectively tackle the climate crisis, and connecting with other like-minded businesses through initiatives like the Million Tree Pledge.

<h2>Challenges</h2>
There were some barriers to overcome, such as a lack of knowledge about the appropriate climate action, and concerns about potential greenwashing accusations. However, Ecologi’s expert team was available to provide assistance in addressing these challenges.
EET Group was reassured by Ecologi&#8217;s credibility, demonstrated through our trusted relationships with over 20,000 businesses and the fact that our climate experts employ state-of-the-art data and monitoring capabilities throughout the verification and due diligence process. They were also reassured that we regularly update our transparency page with evidence of our strategy, impact ledger and financial information.
EET Group was also confident that Ecologi’s business toolkit and communication guidelines are available to offer practical assistance in using the correct language and avoiding the pitfalls of greenwashing.

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<h2>Solution</h2>
EET Group’s climate journey began by selecting the right portfolio from Ecologi&#8217;s extensive list of high quality carbon avoidance projects. The team introduced ‘climate conscious outbound shipping’, which involved purchasing carbon credits to mitigate emissions from outbound carriers.
Then, at the beginning of 2021, EET Group took the Million Tree Pledge and committed to planting one million trees by 2025. Since then, they have planted one tree for every five shipments leaving their warehouses. With around 1.1 million outbound shipments a year, they have planted more than 220,000 trees annually – that’s an area the size of two tennis courts every single day! EET Group actually smashed their 2025 target and fulfilled their million tree pledge in April 2023.
EET Group has already implemented circular practices and eliminated virgin plastics from their own private label eStuff Infinite consumer products. Now, they are focusing on reducing the environmental impact of their B2B products as well. In the future, they plan to collaborate with Ecovadis and the SBTI to introduce more sophisticated tracking of Scopes 1,2 and 3 emissions, thereby improving the accuracy of their measurements to date.

<h2>Outcome</h2>
EET Group has already funded the planting of a staggering 1.43 million trees and, through purchasing and retiring certified carbon credits with Ecologi, has prevented the emission of over 26,300 tCO2e.

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By sharing EET Group’s impact with customers, suppliers and employees, Ecologi has added even more value to the partnership.
Ongoing sustainability initiatives are discussed at every ‘town hall’ and board meeting, with regular updates on trees funded for planting. The partnership has truly become a part of the corporate culture. EET Group also regularly reports its environmental impact through dedicated company web pages. And to increase awareness of their reforestation initiative, every physical shipment notice includes a marketing message highlighting that for every five shipments, the planting of a tree is funded. They also link directly to both Ecologi and the Million Tree Pledge through their website and social media channels.
The team is regularly invited to talk about their reforestation efforts at customer and supplier events, and they have completed several annual initiatives with suppliers, inviting them to stand together and grow the EET Group forest by contributing trees to the cause.
At Ecologi, we believe that sharing impact is fundamental to the climate journey. Our badges, business toolkit, and communication guidelines have made it easier and more effective for the team at EET Group to share their good work.

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Kristian Lading, Group Chief Products and Solutions Officer at EET Group, is building something of a reputation for his sustainability efforts, both at home and at work. His colleagues fondly refer to him as the “Tree Man” and his daughter describes his job as “selling electronic spare parts and planting trees”. We fully endorse that job description! 
<blockquote>Making a positive impact on the environment and contributing to the fight against climate change is something we at EET take great pride in. We will continue to work with Ecologi and our valued customers and suppliers to grow the EET Forest and support reforestation efforts around the world. It helps us engage with customers and suppliers, and attract new employees, as everybody understands that planting trees is great for our planet.</blockquote>

<h2>Want to make your business greener, better, faster, stronger?</h2>
If this article has inspired your business to start its climate journey, talk to our team today.

Why are beavers ecosystem engineers?

Why do we need beavers?

In depth: The Scottish Beaver Trial

In depth: The Devon Beaver Project

In depth: The Cornwall Beaver project

Lessons about management

More posts

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