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The Impact of the Internet: risks of the digital era

The last Blockbuster store remains in Oregon as of 2022, symbolising how we have truly shifted into a new era of digital transformation. And as many opt for alternatives in this hyper-digital world, we must also acknowledge the somewhat surprising effect that the internet has on the environment and whether the risks outweigh the positives.

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How much is the internet contributing to carbon emissions?

With streaming services, innovative technology and even a global pandemic, the demand for digital technology continues to be on the rise. According to the <a href="https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx" target="_blank" rel="noopener">ITU</a> (International Telecommunication Union), <a href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think" target="_blank" rel="noopener">4.1 billion people or 56.6%</a> of the world now uses the internet. The entire internet infrastructure (including the systems that enable it to exist and operate and the gadgets we use to connect to it) is responsible for approximately <a href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think" target="_blank" rel="noopener">3.7%</a> of global greenhouse gas emissions. Data centres in the US alone are responsible for <a href="https://www.energy.gov/eere/buildings/data-centers-and-servers" target="_blank" rel="noopener">2% of the country’s electricity use</a>.
Around a decade ago, Alex Wissner-Gross, an environmental fellow at Harvard University claimed that<a href="https://www.theguardian.com/environment/ethicallivingblog/2009/jan/12/carbon-emissions-google" target="_blank" rel="noopener"> two Google searches produces as much carbon dioxide as boiling the kettle for a cup of tea</a>. Wissner-Gross highlighted that by Google fulfilling its primary aim to provide <a href="https://www.theguardian.com/environment/ethicallivingblog/2009/jan/12/carbon-emissions-google" target="_blank" rel="noopener">fast internet searches</a>, it ultimately placed a burden on the amount of energy that is required. The Guardian interpreted this claim by Wissner-Gross to say that it would mean <a href="https://www.theguardian.com/environment/ethicallivingblog/2009/jan/12/carbon-emissions-google" target="_blank" rel="noopener">3,500 tonnes of CO2 is released daily (or 1.28 million tonnes per year)</a> just by using the infamous search engine. To allow more of a visual representation, they compared this to the carbon emissions produced by Laos, a country home to over <a href="https://worldpopulationreview.com/countries/laos-population#:~:text=The%20current%20population%20of%20Laos,1%2C%202022%20population%20at%207%2C481%2C023." target="_blank" rel="noopener">7 million citizens</a>. Therefore, claiming that the digital era is ‘less energy-hungry’ may be a pretence as it could actually consume as much as it did <a href="https://www.theguardian.com/environment/2010/aug/12/carbon-footprint-internet" target="_blank" rel="noopener">around 20 years ago</a>. However, in the past 10 years or so, some companies operating in this space have realised the need to meet their huge energy demands by using <a href="https://www.theguardian.com/environment/2020/jan/28/google-tech-giants-spark-record-rise-in-sales-of-renewable-energy">energy from renewable source</a>s rather than fossil fuels, reducing the greenhouse gas emissions they are responsible for. Carbon offsetting has also been funded by some of these corporations in order to reduce the impact on the planet of the emissions they are responsible for. What hasn&#8217;t changed though, and is in fact still increasing, is the huge amount of energy consumed by their activities, and consequently by our usage of the internet.

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Web hosting can be described as a <a href="https://medium.com/wedonthavetime/guest-blog-post-the-alarming-environmental-impact-of-the-internet-and-how-you-can-help-6ff892b8730d" target="_blank" rel="noopener">‘rented home that a website lives in’</a>, and being a carbon-neutral web host means making sustainable choices to safeguard the environment.   Thus, for activity on the website to be seen as sustainable, the ‘house’ the search is conducted in, the files are accessed from, and the data is stored in, must also follow sustainable practices. 
Data centres can be interpreted as one of the core issues of how the internet is contributing to the current climate crisis, as they account for <a href="https://www.theguardian.com/environment/2010/aug/12/carbon-footprint-internet" target="_blank" rel="noopener">around half a percent of global CO2 emissions</a>. According to The Shift Project, data centres contribute up to <a href="https://www.ft.com/content/c719f655-149c-4ce0-a7a5-18527c7776cf" target="_blank" rel="noopener">15% of the IT sector’s digital footprint</a>. Furthermore, statistics show that Google has emitted <a href="https://www.ft.com/content/c719f655-149c-4ce0-a7a5-18527c7776cf" target="_blank" rel="noopener">1.5 million tonnes</a> of greenhouse gases in 2020, Microsoft emitted around <a href="https://www.ft.com/content/c719f655-149c-4ce0-a7a5-18527c7776cf" target="_blank" rel="noopener">16 million tonnes</a>, and Amazon emitted a whopping <a href="https://www.ft.com/content/c719f655-149c-4ce0-a7a5-18527c7776cf" target="_blank" rel="noopener">44 million tonnes</a>. With more than <a href="https://www.bigcommerce.com/blog/amazon-statistics/" target="_blank" rel="noopener">197 million</a> people searching products on Amazon everyday (which is about 98.5 million cups of tea, I might add), carbon-neutral web hosting may be a solution to this rising issue.
Krystal hosting has responsibly planted over 1 million trees with Ecologi and were recently presented with a sustainable award to celebrate this special milestone. Krystal uses <a href="https://krystal.uk/green" target="_blank" rel="noopener">100% renewable electricity</a> from sources like the sun, wind and sea, as opposed to non-renewable sources like coal, oil, and natural gas. In 2017, Krystal became one of the first hosts to be run wholly on renewable energy and each and every one of their data centres has also achieved a PUE (Power Usage Effectiveness) <a href="https://krystal.uk/green" target="_blank" rel="noopener">rating of at least 1.2</a>, which is regarded as ‘very efficient’. Krystal will also be offsetting lifetime carbon emissions of their employees, which is approximately around 20,420 tonnes of CO2e.  
Simon Blackler, Krystal CEO and Founder, said that “Last year we co-founded <a href="https://www.milliontreepledge.org/" target="_blank" rel="noopener">MillionTreePledge.org</a> and after planting 1.2 million trees via Ecologi in 9 months, we completed the first part of the pledge. We’ve now set our sights on protecting or planting 1 billion trees by 2030.” 
Simon went further to explain the impact of <a href="https://ecologi.com/collective-action" target="_blank" rel="noopener">collective action</a> and how “combined efforts of many businesses of all sizes, can and will, make the impact our planet so desperately needs.” 
 
Ecologi readers wishing to use Krystal Hosting will be offered a 50% discount with code EcologiEarthDay22 during checkout, until the end of May. (T&amp;C’s apply).

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With <a href="https://www.theguardian.com/technology/2009/may/03/internet-carbon-footprint" target="_blank" rel="noopener">1.5 billion people </a>using the net, it is no surprise that experts have estimated an annual <a href="https://www.theguardian.com/technology/2009/may/03/internet-carbon-footprint" target="_blank" rel="noopener">growth of 10%</a> in total energy footprints. 
A researcher at <a href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think" target="_blank" rel="noopener">Lancaster university</a> compared the use of the internet to the airline industry, stating that they both emitted ‘similar levels’ of carbon emissions. To put that in context, the aviation industry is responsible for <a href="https://www.bbc.com/future/article/20200218-climate-change-how-to-cut-your-carbon-emissions-when-flying" target="_blank" rel="noopener">5% of global warming</a>, accumulating around <a href="https://www.carbonbrief.org/guest-post-calculating-the-true-climate-impact-of-aviation-emissions" target="_blank" rel="noopener">32.6 billion tonnes of CO2e since 1940</a>. To make matters worse, it is predicted that these emissions will <a href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think" target="_blank" rel="noopener">double by 2025</a>. Some predictions are indicative of the fact that the internet will actually contribute to <a href="https://royalsociety.org/blog/2020/05/internet-emissions-whats-the-issue/" target="_blank" rel="noopener">23% of global carbon emissions by 2030</a>. 
<a href="https://www.clientearth.org/latest/latest-updates/stories/fossil-fuels-and-climate-change-the-facts/" target="_blank" rel="noopener">80% of energy</a> used worldwide is dependent on non-renewable energy sources, and so are the most searched websites. A study conducted at Yale identified how internet usage increased by up to <a href="https://news.yale.edu/2021/01/27/surge-digital-activity-has-hidden-environmental-costs" target="_blank" rel="noopener">40% since lockdown occurred</a> in 2020, and that the environmental implications from this may have been overlooked. The study mentions how a <a href="https://news.yale.edu/2021/01/27/surge-digital-activity-has-hidden-environmental-costs" target="_blank" rel="noopener">forest twice the size of Portugal</a> would be required just to offset the emissions that occurred from 2020 to 2021, as a result of staying at home. In some way, the pandemic acted as a control variable, allowing experts to measure the impact that excess use of the internet has on the climate. 
<a href="https://www.websitecarbon.com/" target="_blank" rel="noopener">Website Carbon</a> can help you identify and measure how much carbon a website emits each time its <a href="https://medium.com/wedonthavetime/guest-blog-post-the-alarming-environmental-impact-of-the-internet-and-how-you-can-help-6ff892b8730d" target="_blank" rel="noopener">homepage is visited.</a> 
Changes made now are crucial to moving away from high levels of risk that the internet poses for the environment and prospective climate initiatives. Simple actions can help, such as carbon-neutral web hosting, avoiding the urge to send unnecessary emails or limiting the number of files we save but don&#8217;t necessarily need. Of course, these feel rather insignificant, but collectively they lead to large-scale impact. It’s mind-boggling to think that if everyone in the <a href="https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think" target="_blank" rel="noopener">UK sent one less ‘thank you’ email, 16,433 tonnes of carbon</a> could be saved in just one year. On top of that, did you know that the quality of streaming videos also affects the level of carbon emissions emitted? This means that if <a href="https://news.yale.edu/2021/01/27/surge-digital-activity-has-hidden-environmental-costs" target="_blank" rel="noopener">70 million streaming subscribers </a>reduced the quality of their video, <a href="https://news.yale.edu/2021/01/27/surge-digital-activity-has-hidden-environmental-costs" target="_blank" rel="noopener">3.5 million tonnes of emissions</a> could be avoided from entering our atmosphere.

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How can the internet help raise awareness?

It&#8217;s not all sombre clouds and weeping willows when it comes to the internet! In fact, in many ways the internet has helped introduce the concept of sustainability to the wider population. Be it by blogs, websites, digital news outlets or social media platforms, the world today provides endless means to accessing information relating to climate change. In other words, the internet has <a href="https://www.huffpost.com/entry/social-media-and-saving-t_b_9100362" target="_blank" rel="noopener">reshaped our communication</a> and the way that we connect environmental challenges with feasible solutions. 
The director of Yale’s climate change communications program, said that the percentage of Americans who now viewed global warming as important was a <a href="https://www.nationalgeographic.com/environment/article/climate-change-awareness-polls-show-rising-concern-for-global-warming" target="_blank" rel="noopener">record-high 72% since 2018</a>. Meanwhile, in 2020, it was reported that around <a href="https://www.ons.gov.uk/peoplepopulationandcommunity/wellbeing/articles/threequartersofadultsingreatbritainworryaboutclimatechange/2021-11-05" target="_blank" rel="noopener">three-quarters (76%) of adults living in the UK</a> were worried about climate change. 
The concept of ‘<a href="https://www.forbes.com/sites/jamesellsmoor/2019/08/25/environmental-education-will-shape-a-new-generation-of-decision-makers/" target="_blank" rel="noopener">conservation starts with education</a>’ relays the importance of acknowledging the role that the internet plays in building environmental awareness. In fact, a study conducted by Southern Cross University revealed that <a href="https://www.forbes.com/sites/jamesellsmoor/2019/07/23/77-of-people-want-to-learn-how-to-live-more-sustainably/" target="_blank" rel="noopener">77%</a> of individuals were eager to learn about living a sustainable lifestyle. Whilst, an incredible <a href="https://www.forbes.com/sites/jamesellsmoor/2019/07/23/77-of-people-want-to-learn-how-to-live-more-sustainably/" target="_blank" rel="noopener">93%</a> voiced concerns about the future of the planet.

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We can visibly measure the impact that digital communication has on the environment from turnouts for World Cleanup days, protests, and demonstrations continuing to increase exponentially. This influx of support has been thought to be generated predominantly by Gen Z, who appear to have a huge impact on leading brands due to their <a href="https://medium.com/@percevalroger_16306/how-social-media-helps-increasing-environmental-awareness-22daa21cbf8d" target="_blank" rel="noopener">high purchasing power</a>. 
Not just that, the surge of young climate activists who appear on social media has captivated the attention of millions around the world. According to the UNFCCC, ‘<a href="https://www.un.org/youthenvoy/environment-climate-change/" target="_blank" rel="noopener">Young people are key actors in raising awareness</a>’. These individuals make appearances at major climate events, such as <a href="https://www.cnbc.com/2021/11/09/meet-the-youth-activists-fighting-for-climate-action-at-cop26.html" target="_blank" rel="noopener">COP26</a> and are involved in discussions with world leaders to make a real change to their future. By gaining momentum on their following, these young activists have been able to pressure governments and businesses into meeting their environmental targets and agreements. 
Recently, two sisters were able to convince Kellogs, a multinational company dominating <a href="https://www.campaignlive.co.uk/article/analysis-change-kelloggs-top-table-kellogg-quick-answer-departure-its-marketing-chief-new-appointment-tania-mason-asks-changes-top-will-impact-cereals/149661#:~:text=Kellogg%20is%20unrivalled%20in%20terms,of%20the%20top%2015%20brands." target="_blank" rel="noopener">over 30%</a> of the market share for breakfast cereals, to halt their use of <a href="https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-51551431" target="_blank" rel="noopener">unsustainable palm oil</a>. This occurred as a result of a petition they started online, which was inspired by a documentary the girls had previously watched. Therefore, the internet has not only played a massive role in educating younger generations about the dangers of unsustainable practices, but has also provided them with a platform to voice their concerns.

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There is no doubt that the internet has helped connect us to the bigger picture and offered opportunities to make a real change. However, there’s also no denying the negative impact that the internet continues to have on the climate. Technology is only expanding, individuals are looking for newer and better digital designs and businesses are seeking ways in which they can increase their efficiency. All this places a huge amount of pressure on our planet and moving forward, this must be accounted for. 
We cannot stop anyone from using the internet, that is a given, but we can all be more responsible in how we send emails, save files, or watch videos. In the same way we replaced plastic straws and bags with reusable materials, let’s do our best to make our use of the internet a sustainable one.
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<a href="https://ecologi.com/plan" target="_blank" rel="noopener">Sign up today to take climate action with Ecologi</a>.

Don't wait for politicians, your company can lead the way to net-zero

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Don’t wait for politicians, your company can lead the way to net-zero

<h2>With the cumbersome movement of climate policy, innovative companies must drive change on our route to net-zero.</h2>
 
COP28 is on the way, starting in Dubai at the end of November. It’s fair to say that, given <a href="https://ecologi.com/articles/blog/whats-happening-at-cop27" target="_blank" rel="noopener">the disappointments of last year’s COP</a>, and the fact that this year’s COP President is <a href="https://www.bbc.co.uk/news/science-environment-65708328" target="_blank" rel="noopener">CEO of one of the world’s largest oil companies</a>, expectations are low that international governments will produce positive change which matches the scale and urgency of the climate crisis.
These past few years, the COPs have demonstrated that international policy can be a slow, almost agonising process &#8211; with tense last-minute negotiations, and <a href="https://ecologi.com/articles/blog/cop26-what-happens-now" target="_blank" rel="noopener">the watering down of already-weak pledges</a> and commitments. 
As we look to the COPs, though, it is clear that there are stakeholders elsewhere who are better placed to drive expansive and rapid change in the decarbonisation of our global economy: businesses.

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<h2>Businesses are set-up to innovate &#8211; but are they doing enough? 
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Why businesses? Well, we can start by asking ourselves which organisations have the power to facilitate change on a scale that in some cases may exceed many states. <a href="https://www.visualcapitalist.com/the-tech-giants-worth-compared-economies-countries/" target="_blank" rel="noopener">Apple&#8217;s market capitalisation exceeds Italy&#8217;s GDP</a>, <a href="https://www.visualcapitalist.com/the-tech-giants-worth-compared-economies-countries/" target="_blank" rel="noopener">Microsoft&#8217;s surpasses Brazil&#8217;s</a>, and <a href="https://www.visualcapitalist.com/the-tech-giants-worth-compared-economies-countries/" target="_blank" rel="noopener">Meta&#8217;s dwarfs that of Saudi Arabia</a>. With this much influence and access to finance, these private companies have a huge amount of control over the direction of our global net-zero efforts.
Large corporations understand the way the wind is blowing. According to Accenture, around <a href="https://www.accenture.com/us-en/insights/sustainability/reaching-net-zero-by-2050" target="_blank" rel="noopener">a third of the world’s top 2,000 public and private companies </a>have made net-zero commitments. However, according to the same research, around <a href="https://www.accenture.com/us-en/insights/sustainability/reaching-net-zero-by-2050" target="_blank" rel="noopener">93% of them will fall short of these net-zero targets unless they accelerate their efforts</a>.
Why is this? Well, for major corporations, climate ambitions are often perceived as optional corporate social responsibility (CSR) gestures, lacking the rigour and accountability expected of political leaders and international climate governance. This means that whilst businesses are well-placed to take action, often they aren’t yet going far enough.

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<h2>Taking climate action makes business sense 
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It’s easy to assume that taking climate action as a business is going to be a huge time and resource sink. And it’s true that the journey to net-zero for most businesses is going to be a long-term challenge &#8211; it’s definitely no walk in the park.
But for many businesses, embracing net-zero presents a significant opportunity. Younger generations &#8211; Generation X, Millennials and Generation Z &#8211; want to see companies taking action, with over <a href="https://www.nielsen.com/us/en/insights/article/2018/global-consumers-seek-companies-that-care-about-environmental-issues/" target="_blank" rel="noopener">80% of consumers from these groups reporting that companies should implement environmental improvement programs</a>. Global investment in sustainability <a href="https://www.weforum.org/agenda/2020/01/sustainability-green-companies-business-partnership/" target="_blank" rel="noopener">has surpassed $30 trillion</a>, demonstrating that as well as individuals, corporate investment initiatives are prioritising the greening of our economy.
Fossil fuel prices are expected to rise steadily, while <a href="https://ourworldindata.org/grapher/levelized-cost-of-energy" target="_blank" rel="noopener">renewable energy costs continue to plummet</a>. For corporations, transitioning to a fossil-free supply chain is a prudent strategy for future-proofing their operations &#8211; both in terms of costs and in terms of energy security.

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<h2>Corporate leadership during and after COP28</h2>
In contrast to the cumbersome movement of international climate policy, the private sector is often associated with innovation, expertise, and agility. It&#8217;s time for businesses to lead the way, proactively driving the green transition rather than waiting to be nudged by governments.
Companies, as much as countries, are stewards of our planet. Those with influence, finance and power have a responsibility to protect our collective home. Therefore, 2023 must be the year when businesses step up and take the lead in the global effort to combat climate change.

<a href="https://ethy.co.uk/" target="_blank" rel="noopener">ethy</a>
 
<a href="https://ecologi.com/ethy" target="_blank" rel="noopener">ethy</a> makes it easy and affordable for brands to communicate verified sustainability achievements against transparent standards.
 
They are a Climate Action Workforce subscriber with Ecologi and are aiming to be net-zero by 2025. They are also a part of Stripe Climate &#8211; a coalition of businesses accelerating carbon removal by contributing a portion of their revenue to carbon removal technologies.
 
How do you think the private sector can lead in the journey to net-zero?
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In the UK, businesses are increasingly adopting ambitious carbon reduction and net-zero strategies.When the private sector demonstrates successful implementation of sustainable practices, it also signals to policymakers that there’s viable markets for these initiatives. This, in turn, incentivises the government to introduce policies that support these practices.
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What are your plans for COP28?
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Ahead of COP28, we have developed several important new standards in our sustainability framework to guide our business clients on their net-zero journey, including Carbon Measured, Carbon Reduction Targets, and Net Zero Committed. We aim to highlight these crucial practices and showcase our collaborative efforts with organisations like Ecologi that can support our clients in reaching them.

Ecologi businesses that are taking action during COP28

<h2> 
Take action today and speak to our team</h2>
If you&#8217;re a business ready to embrace this crucial responsibility and take a substantial stride towards achieving Net Zero, we invite you to take action today. Complete the form below to speak to our team about how Ecologi and our partners can provide comprehensive carbon footprinting solutions and dedicated support on your journey to reducing emissions.
If you’re a business with less than 100 employees explore our carbon footprinting tool, <a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a>, designed specifically for UK-based SMEs looking to measure and reduce their carbon footprint.

Speak to our team. We're here to help find your perfect climate solution.

Go above and beyond during your net-zero journey: Explaining Beyond Value Chain Mitigation

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Explaining Beyond Value Chain Mitigation

Beyond value chain mitigation &#8211; what is it? Why should your business do it? How should your business do it?
Science is clear that minimising global warming requires substantial emissions reductions globally, if we are to limit the global temperature increase to below 2°C, and as close as possible to 1.5°C.
Simply offsetting your business emissions is an outdated and ineffective way of thinking about sustainability &#8211; as we set out in our previous article, <a href="https://ecologi.com/articles/blog/carbon-offsetting" target="_blank" rel="noopener">The way we think about carbon offsetting is all wrong</a>. If all the businesses in the world kept doing what they were doing, but offset their emissions, then we would not solve climate change.
So, for businesses to align with the science of climate change, making direct emissions reductions must be the number one priority.
However, whilst working towards those emissions reductions, businesses can (and must) fund high-quality climate‌ action around the world, at the same time &#8211; and this is where Beyond Value Chain mitigation comes in. 
But what does that actually mean? Where does the term come from, and where does it fit within your business’s net zero journey?
<h2>What is Beyond Value Chain Mitigation?</h2>
Beyond value chain mitigation, or BVCM, is a key concept in the <a href="https://sciencebasedtargets.org/resources/files/Net-Zero-Standard.pdf" target="_blank" rel="noopener">SBTi’s Corporate Net-Zero Standard</a>, which is the leading net-zero framework for businesses.
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<li style="font-weight: 400;" aria-level="1">‘Beyond’ refers to actions a business can take outside of its value chain</li>
<li style="font-weight: 400;" aria-level="1">‘Value chain’ is the system of operations, suppliers and activities that generate business emissions</li>
<li style="font-weight: 400;" aria-level="1">‘Mitigation’ refers to solutions which reduce the impact of climate change.</li>
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Don’t be put off by the scientific terminology. It just means funding climate action around the world, whilst reducing your business emissions on your journey to net-zero.

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Funding climate action allows businesses to focus on making an instant impact today that contributes positively on a global and societal level, instead of  simply trying to offset their  carbon emissions. Whilst the main priority, direct emissions reductions will take some time, so all businesses can and should start funding climate action (BVCM) today.
<h2>Why should businesses invest in BVCM?</h2>
There are two main vectors for why your business should invest in BVCM: for your business, and for our planet.
<h3>For your business</h3>
As well as your business’s philanthropic values, there is ever-increasing pressure from within and around businesses to take serious action on climate. Your business will want to meet climate targets, attract and retain top talent, make credible green claims about your products and services, and gain a competitive edge &#8211; and each of these is boosted if your business can evidence your contributions to impactful global climate action.
Stakeholders all around your business &#8211; from customers, to employees, to potential investors &#8211; all want to see your business give back to the planet. And BVCM is your business’s vehicle for doing so.
<h3>For our planet</h3>
On a global level, there is still a huge gap between where we are today, and where we need to be. Emissions are still rising, and we are continuing to deplete nature’s precious resources at an alarming rate. At present, globally, humanity is using nature<a href="https://www.overshootday.org/how-many-earths-or-countries-do-we-need/#:~:text=Humanity%20is%20using%20nature%201.7,the%20resources%20of%201.7%20Earths." target="_blank" rel="noopener"> 1.7 times faster</a> than our planet’s biocapacity can regenerate. That’s equivalent to using the resources of 1.7 Earths each year. The UK specifically is using 2.6 more of the natural resources than it should. In addition, we are <a href="https://www.stockholmresilience.org/research/planetary-boundaries.html" target="_blank" rel="noopener">overshooting planetary boundaries</a>, and our <a href="https://www.carbonbrief.org/analysis-what-the-new-ipcc-report-says-about-when-world-may-pass-1-5c-and-2c/" target="_blank" rel="noopener">remaining carbon budget</a> is dwindling. 
Alongside taking accountability for your business’s direct emissions reductions, BVCM supports your business to make a positive contribution out there in the world &#8211; to support global efforts toward net-zero, and to the restoration of nature.

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<h2>How should your business approach BVCM?</h2>

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<h3>Tonne-for-tonne</h3>
The simplest approach is the tonne-for-tonne approach. This is similar (though not quite the same!) as offsetting or becoming carbon neutral. 
This means that your business buys and retires carbon credits to match 100% of your company’s emissions. If you produce 100 tonnes of emissions, you’ll buy 100 carbon credits. The size of your emissions is used to benchmark the size of your contribution to climate action.

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<h3>Dollar-for-tonne</h3>
The dollar-for-tonne approach allows you to set a carbon price within your business. For example, you could say that you will fund climate impact of, say, £75, or $100, per tonne of emissions your business produces.
Both of these first two approaches apply the ‘polluter pays’ principle &#8211; meaning that the more emissions your organisation produces, the larger your obligation to fund climate action. Committing to one of these approaches therefore provides your business with a powerful financial incentive to reduce your emissions.

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<h3>Dollar-for-dollar</h3>
Dollar-for-dollar is the most flexible approach, but can also be the most difficult to implement. It ties your BVCM funding to your financial performance as a business, not to your organisational emissions. Examples could include spending 5% of your business’s annual profits on climate action, or 1% of your annual turnover. As your business grows, so does your funding toward climate action. 
As always, whichever approach you choose, it must be carried out alongside an emissions reduction plan &#8211; otherwise, it’s just greenwashing.
<h2>Which BVCM approach is best?</h2>
Which approach is ‘best’ is likely to depend on your business &#8211; what it does, which industry it is in, and how big it is. The highest impact approach in terms of funding mitigation is often the dollar-for-dollar approach, but this commitment may not be possible for your business &#8211; and it also may not be the highest impact approach, if your business is in a particular industry which has high emissions or small margins.
You can even mix approaches.

By definition, climate action that ‘counts’ towards BVCM are those that help to mitigate climate change, and that take place outside of the value chain.
The SBTi gives some examples: 
<ul>
<li style="font-weight: 400;" aria-level="1">Conservation projects, e.g., peatland or mangrove</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Energy efficiency, e.g., cookstove projects</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Methane destruction, e.g., landfill gas projects</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Renewable energy, e.g., solar/wind/biogas</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Industrial gases, e.g., N2O destruction at nitric acid facilities</li>
<li style="font-weight: 400;" aria-level="1">Carbon Removal technologies, e.g., Direct Air Capture (DAC) and Storage</li>
</ul>
Adapted from <a href="https://sciencebasedtargets.org/resources/files/Beyond-Value-Chain-Mitigation-FAQ.pdf" target="_blank" rel="noopener">SBTi (2021)</a>
 
The examples given by the SBTi refer only to the types of projects which generate carbon credits.
 
However, at Ecologi, we encourage businesses to think beyond carbon credits as well. Landscape restoration, ocean conservation, rewilding, climate education, climate justice &#8211; investing in all of these should be considered when preparing a BVCM strategy, and all of them count.

What climate action can I fund?

<h2>What makes a strong portfolio?</h2>
For businesses it can be helpful to think of funding climate action  as a ‘portfolio’, like an investment portfolio. A strong portfolio will have:
<ul>
<li aria-level="1">Integrity. Select projects and initiatives that benefit climate, nature and people. 
</li>
<li aria-level="1">Diversity. Balance different projects and project types in order to both maximise impact and minimise risk. </li>
</ul>
<ul>
<li style="list-style-type: none;"></li>
</ul>
<ul>
<li aria-level="1">Quality. Vet all your selected projects for the quality of their activities. All carbon credits <a href="https://ecologi.com/articles/blog/funding-carbon-credits" target="_blank" rel="noopener">must meet high quality standards</a>.</li>
</ul>
<ul>
<li aria-level="1">Dynamism. Actively monitor the contributions of your business and be proactive with keeping those contributions up-to-date. </li>
</ul>
<ul>
<li aria-level="1">Innovation. Support new projects and initiatives within your portfolio. Don’t be afraid to move things around &#8211; if you find a project isn’t working out, exercise the flexibility and initiative to try something new.</li>
</ul>
In comparing your climate action portfolio to an investment portfolio, don’t expect it to deliver a financial return. It represents your business giving back &#8211; the ‘return’ is in impact for our planet helping to bring us forward to a more equitable, net-zero world. 
<h2>What might your BVCM portfolio look like?</h2>
Here’s an example of what a BVCM portfolio you could build with Ecologi might look like:

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As you can see, in this example there is a good variety of project types, and funding is provided in different amounts across the different types of projects. This allows you to prioritise project types and locations that matter most to your business.
Remember: <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential" target="_blank" rel="noopener">funding BVCM is urgent and essential</a> whilst on your climate journey &#8211; but in building your BVCM portfolio, you should always consider where best to place your funds to produce the most impact. If you could spend some or all of your BVCM budget for this year on direct emissions reduction (for example, through installing solar panels) then you ought to prioritise that instead.
In this way, BVCM takes its place alongside your plans to reduce emissions directly, and should never displace them.
<h2>When should I start funding climate action?</h2>
The short answer is: start today. 
Funding climate action is not a get-out-of-jail-free card which excuses your business from reducing emissions. However, it can be the quickest and easiest way to get moving on your climate journey.
Moreover, BVCM represents an opportunity you can tackle in the immediate term, whilst you undertake longer-term strategies for directly reducing your emissions. Both components are essential, but they are likely to have different timescales for your business.
<h2>How can I fund climate action through Ecologi?</h2>
Your business can fund the very best climate solutions through our Impact Shop.
From tree planting to renewables, community-based and nature-based carbon avoidance projects and carbon removals including biochar, mangroves &amp; seagrass (blue carbon) and afforestation you can make an instant impact for our planet.
If you already know what you want to fund then visit our Impact Shop <a href="https://ecologi.com/business/impact-shop" target="_blank" rel="noopener">here</a>.
If you need to speak to our team to find the right solution for your business, get in touch below.

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What to expect at COP28

This year’s annual Conference of the Parties (COP28) is just around the corner, and at Ecologi we’re gearing up to bring you more analysis and reaction to developments as this 28th session of the parties to the UNFCCC (United Nations Framework Convention on Climate Change) unfolds.
In this guide we’ll be covering:
<ul>
<li><a href="#whatiscop28">What is COP28</a></li>
<li><a href="#whereandwheniscop28">Where and when is COP28</a></li>
<li><a href="#keytalkingpoints">The key talking points in the run up to COP28</a></li>
<li><a href="#whoisattending">Who is attending COP28</a></li>
<li><a href="#whattoexpect">What to expect during COP28</a></li>
</ul>
This page will be our hub for all things COP &#8211; so whether you’re eager to learn about the climate conference process, or just want to know what’s happening, you can find it all here.

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<h2>COP28: what, where and when?</h2>
<a id="whatiscop28"></a>COP28 is the 28th <a href="https://unfccc.int/" target="_blank" rel="noopener">Conference of the Parties to the UNFCCC</a> &#8211; the UN’s primary climate change body. All United Nations member states are Parties to this treaty, as well as the European Union and other non-UN member states. That makes the COPs a huge event in the political calendar, where world leaders come together once per year to discuss, negotiate, and make commitments on climate change.
<a id="whereandwheniscop28"></a>This year’s COP takes place in Dubai, United Arab Emirates, from 30th November to 12th December 2023. The two-week conference will cover a number of crucial climate topics, including <a href="https://www.cop28.com/en/thematic-program" target="_blank" rel="noopener">climate finance, youth, agriculture, and more</a>.
We’ve previously covered events at <a href="https://ecologi.com/articles/blog/whats-happening-at-cop27" target="_blank" rel="noopener">COP27 in Sharm El Sheikh</a> and <a href="https://ecologi.com/articles/blog/what-happened-at-cop26" target="_blank" rel="noopener">COP26 in Glasgow</a>, so do revisit our articles on those if you need a refresher on how it all takes place.

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<h2><a id="keytalkingpoints"></a>What are the key talking points in the run up to COP28?</h2>
<h3>The hosts</h3>
As ever &#8211; or perhaps more than ever &#8211; this COP is mired in controversy before it’s even begun. As a nation, the host country, the UAE produces the <a href="https://ourworldindata.org/grapher/co-emissions-per-capita?tab=chart&amp;country=ARE~GBR~CHN~AUS~USA" target="_blank" rel="noopener">sixth-most emissions per capita of any country</a> in the world (21.8 tCO2e per capita in 2021, excluding land use change). It is one of the world’s ten largest oil producing countries, with <a href="https://www.trade.gov/country-commercial-guides/united-arab-emirates-oil-and-gas" target="_blank" rel="noopener">around 30% of its economy</a> based on oil production. The COP President is Sultan Ahmed Al Jaber, <a href="https://www.bbc.co.uk/news/science-environment-64240206" target="_blank" rel="noopener">who is CEO of ADNOC</a>, the Emirati state-owned oil company.
The UAE has also <a href="https://www.theguardian.com/environment/2023/aug/01/leak-uae-presidency-un-climate-summit-oil-gas-emissions-yemen" target="_blank" rel="noopener">been accused of attempting to whitewash</a> (and greenwash) its reputation ahead of the conference, including hiring a number of PR and lobbying agencies to promote the country’s image, which is often associated with strict restrictions on freedom, and <a href="https://www.amnesty.org/en/location/middle-east-and-north-africa/united-arab-emirates/report-united-arab-emirates/" target="_blank" rel="noopener">allegations of human rights violations</a>.
<h3>Fossil fuel phase-out</h3>
The ‘High-Ambition Coalition’, a loose group of around 15 Parties including France, the Marshall Islands, Sweden and the UK, has started preparing negotiations to phase out fossil fuels. This is notable because countries and multilateral groups are not always up-front about their negotiating stances prior to the conference, and even more seldom are those stances ambitious enough to meet the challenge of the climate crisis.
You may remember this was a key flashpoint back at COP26, where at the last minute the language of phasing out fossil fuels <a href="https://www.theguardian.com/environment/2021/nov/13/cop26-countries-agree-to-accept-imperfect-climate-agreement" target="_blank" rel="noopener">was disappointingly changed to phase down “inefficient fossil fuel subsidies&#8221;</a> in the final cover decision.
Whether the High Ambition Coalition can maintain this phase out stance throughout two weeks of negotiations remains to be seen. What is certain is that this issue has become the most glaring elephant in the room for the international climate conferences: we all understand that <a href="https://news.un.org/en/story/2022/09/1126931" target="_blank" rel="noopener">the burning of fossil fuels must end</a>. But the politics of the COPs has so far meant that a commitment (even a non-binding one) to end fossil fuel use for good has still not been delivered.
<h3><a id="whoisattending"></a>Who’s going (and who’s not)</h3>
In a first, Pope Francis <a href="https://www.wsj.com/world/pope-francis-to-attend-cop28-climate-change-conference-in-dubai-16c50cd5" target="_blank" rel="noopener">has announced</a> he will be attending COP28 this year, making him the first Pope to do so. He and the Vatican have been happy to speak out on climate change in recent years, including vocally backing the Paris Agreement and <a href="https://www.independent.co.uk/climate-change/news/donald-trump-pope-francis-slap-face-paris-agreement-climate-change-vatican-global-warming-a7767751.html" target="_blank" rel="noopener">criticising the US for withdrawing from it</a> under Donald Trump in 2020 (the US rejoined the Agreement under Joe Biden in 2021).
Biden himself will <a href="https://www.reuters.com/sustainability/cop/biden-unlikely-attend-dubai-cop-climate-meeting-sources-say-2023-10-31" target="_blank" rel="noopener">reportedly not be in attendance</a> this year, though he did attend COP 27 last year, and his administration is known for changing the President’s plans to make appearances last-minute. 
During his speech a few weeks ago where he announced the slackening of some of the UK’s climate commitments, <a href="https://www.bbc.co.uk/news/uk-66871073" target="_blank" rel="noopener">the Prime Minister Rishi Sunak announced</a> that he would be attending COP28. In addition, we now know that King Charles will also be attending, and <a href="https://www.royal.uk/news-and-activity/2023-11-01/the-king-will-attend-cop28-uae-0" target="_blank" rel="noopener">delivering an opening address on 1st December</a>. The King has been very vocal about environmental issues over the years, including <a href="https://www.youtube.com/watch?v=xV9n0LM63Bc&amp;t=12s" target="_blank" rel="noopener">taking part in our very own virtual festival of climate action</a> back in 2020.

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<h2><a id="whattoexpect"></a>What to expect during the COP</h2>
As is always the case, we can expect lots of talking points, controversies, and politicking to take place throughout the two weeks of the COP. 
Because of the fact that the conference host and key organising figures are so heavily associated with the fossil fuel industry, it seems unlikely that this COP will deliver much in the way of substantive commitments on reducing fossil fuel use. We can probably expect a lot of high-profile speeches and announcements early on, with the legal and policy commitments then steadily being watered-down over the two weeks.
There are other factors too, like a recent history of disappointment from the COPs, which so far have failed to halt annual increases in emissions &#8211; let alone begin reducing them. In the UK, with the conference being later than usual and finishing only two weeks before Christmas, we can probably expect relatively little cut-through into television and news media.
Throughout the conference, we’ll be bringing you regular updates as we follow along with the negotiations and announcements.

<h2>Partner with us for COP28 and beyond</h2>
Over the next 12 months we want to support as many businesses as possible to measure their footprint and help reduce their emissions.
If your business is interested in a brand partnership to help scale climate action or starting its climate journey during COP28 or beyond, get in touch 🌍

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