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Over the past 5 weeks, millions of us have been captivated by Sir David Attenborough’s latest series. We’ve been treated to an insight into the fascinating world of plants and fungi by the Green Planet team, who have put the spotlight on organisms that are often consigned to the background of nature documentaries.
There have been so many incredible stories squeezed into just five 1 hour-long episodes. In this blog, we’ll focus on some of the most captivating organisms Attenborough and his team introduced us to, and look more closely at the biological mechanisms behind their fascinating survival strategies.

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The brutal world of plants and fungi is often overlooked in the search for dramatic nature stories. However, there are hundreds of case studies of deception, stealing, and murder to be found in our “green planet”.
Deep in the South American rainforests, one fungus is responsible for <a href="https://www.sciencefocus.com/nature/leaf-cutter-ants-fungi/" target="_blank" rel="noopener">destroying 50,000 healthy leaves every day</a>. But this fungus is sneaky, and enlists another species to do its dirty work &#8211; leafcutter ants. These ants slice up leaves and bring them back to their “fungus gardens”, where the fungus breaks down the leaves into a substance that the ants can digest more easily. The benefit for the ants of this symbiotic relationship is clear &#8211; without the fungus they would find it much more difficult to obtain the nutrients they need to survive. 
But what about the plants whose leaves are destroyed by the ants to feed the fungus? It would seem that, as far as the plants are concerned, the fungus is simply an evil, damage-inducing agent in the rainforest. However, this isn’t the case. The truth is that the plants damaged by the fungus’ leafcutter friends may not survive without the fungus. 
If you analyse the air within the rainforest you’ll see microscopic particles: fungal spores. These spores play a vital role in the ecosystem &#8211; <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0140407" target="_blank" rel="noopener">they form the nucleus of raindrops in the rainforest</a>. Without these spores, the climate of the forest would be much drier, putting many plants’ survival at risk. Consequently, the fungus is a lynch-pin holding together the whole ecosystem, so it’s leaf-destroying activity seems a small price to pay!

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While many plants share some basic characteristics, like the ability to photosynthesise and the presence of a cell wall that surrounds each of their cells, the variety of plant life in our world is huge. Over millions of years, plant species have evolved to survive in their specific environments, leading to plants looking very different from one another. The changing outward appearance of a species over time is known as phenotypic adaptation. 
The evolution of the appearance of a species is a very long process, taking place over many generations. Each generation, the individuals with genes that make their appearance best suited to their environment are more likely to survive and reproduce, passing their beneficial genes (and the physical traits they produce) onto their offspring. After many iterations of this process, which can be thought of as genetic fine-tuning, a species consists almost exclusively of individuals that are better suited to their environment than their ancestors.
These slow changes have resulted in some fantastic adaptations, such as Lithops’ “living stone” appearance that prevents animals from eating them when in search of nutritious, edible plants in the deserts of southern Africa. 

Another deceptive plant is Ceratocaryum argenteum. Living in the desert, it needs to ensure its seeds get buried in the cool sand before they get too hot. This grass has evolved an ingenious way of doing this, enlisting their friendly neighbourhood dung beetles! Dung beetles bury antelope droppings in the sand, away from the hot sunlight, to lay their eggs on. Distinguishing between C. argenteum seeds and antelope droppings is very difficult for the dung beetles given the seeds’ incredible adaptations. 
Just as genes influence the visual appearance of an organism, in this case they also dictate the scent of the seeds, causing them to emit chemicals that make the seeds smell like antelope droppings too! It’s mind-blowing to think that just small iterative changes, driven by random mutations in the plant’s DNA over many generations, have resulted in the seeds becoming convincing replicas of antelope dung, precisely imitating the sensory cues well enough to fool the dung beetles into going to the trouble of burying the seeds.

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Lots of us will be familiar with the concept of parts of plants moving. In The Green Planet, Attenborough shows us the Ivy-Leaved Toadflax, often found clinging onto walls in the UK, whose flowers move towards the light, while the seed heads move away from light. This movement towards or away from light is known as phototropism. Famously, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4701145/" target="_blank" rel="noopener">sunflower heads exhibit a specific type of positive phototropism &#8211; heliotropism</a>, turning throughout the day to follow the Sun as it moves across the sky. 
Attenborough also introduced us to another common British plant, with two very rare traits in the plant world &#8211; most of its cells do not contain chlorophyll and therefore most of the plant isn’t green, and it doesn’t have roots through which to obtain nutrients. Instead, Dodder plants, of which there are around 150 species in the genus Cuscuta, get their nutrients by parasitising other plants.
Once the Dodder plant seeds germinate, the seedlings grow quickly, trying to find a suitable host plant from which to steal nutrients. Until recently, very little was known about how the seedlings find suitable hosts. <a href="https://serendipstudio.org/exchange/cn/dodder-%E2%80%93-thinking-plant-challenges-classifications" target="_blank" rel="noopener">It had been hypothesised</a> that perhaps the light reflection off potential host plants’ leaves could influence the direction of growth of the seedlings, but no one had been able to prove this. 
Researchers from Pennsylvania State University <a href="https://www.fs.fed.us/rm/pubs_other/rmrs_2006_runyon_j001.pdf" target="_blank" rel="noopener">carried out some fascinating experiments</a> to try to determine what exactly was influencing the direction of growth of dodder plant seedlings, and discovered something fascinating! They found that it was likely that the plants were detecting volatiles (chemical signals) given off by other plants and using them to decide which direction to move in. In one of their experiments, the researchers placed a number of fake plants sprayed with volatiles from various species of plants equidistant from a dodder plant. They found that the plant appeared to be choosing one set of volatiles (replicating one type of potential host plant) more often than others.
The concept of plants making choices is new, so this discovery revolutionised the way we think about plants. It showed that, even without a brain, some plants must have a mechanism for making choices &#8211; a trait very rarely associated with non-animal organisms.
Another type of plant movement, which caused a headache for farmers long ago, is walking seeds. Yes, seeds that can walk! Before oat was selectively bred to remove this trait, its seeds had two long, bristle-like appendages called awns that twisted as they dried in the Sun, then untwisted when they got wet. This twisting and untwisting mechanism made the seed move along the ground, which wasn’t ideal for the farmers trying to collect them! Once the seed was in a suitable crevice, these awns also helped to drive the seed down into the crack so that it ended up in a suitable position for germination. Selective breeding, whereby only plants with smaller awns that were not able to make the seeds move were selected to produce the next generation of crops, has allowed modern farmers to grow oat crops whose seeds don’t run away!

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Of course, humans have done great damage to our “Green Planet” throughout history. However, encouragingly, in this series Attenborough highlights several case studies that show it is rarely too late to correct these mistakes.
One of the most harrowing sights we see that demonstrates the destructive power of humanity is the land-use change associated with deforestation of rainforest to create pastures for raising cattle. Satellite imagery showing acres of lush green landscapes turning brown and dry over just a few years can make it hard to believe that the life that once lived there could ever return.
But, as Attenborough shows us, it can indeed return! Attenborough tells us about the restoration of life to a former cattle ranch in the Atlantic rainforest in Brazil demonstrates the resilience of nature, and how, given a chance, it can return to even the most desolate environment. 
The owners of this former cattle ranch began the process of rewilding the site by clearing the grasses that had been introduced for the cattle to graze on. They then planted seeds collected from trees in the nearby remnants of the rainforest to ensure that the species they planted were appropriate for the area to maximise their ability to support local biodiversity.
The results surpassed the landowners expectations. Streams that had been dry for decades burst back into life thanks to the trees holding water in the land. Animals began to colonise the site too. First came the pollinators drawn in by the new plants that had taken root. Other animals followed close behind, including a Maned Wolf (which are only found in South America and are <a href="https://www.iucnredlist.org/species/4819/88135664" target="_blank" rel="noopener">Near Threatened according to the IUCN</a>), and a Puma and her cubs were spotted by a camera trap on site as well!

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Through the course of the series, countless stories of survival &#8211; seemingly against all odds &#8211; have captured our attention. It’s clear that we have a duty to preserve the amazing diversity of plants and fungi with whom we share our planet because our world would be a less magical place without them.
Beyond their intrinsic value, the direct benefit of healthy plant and fungi populations on human health and wellbeing means that we must protect and conserve them if we are to sustain humanity for generations to come. 
Something that is made obvious throughout this series is that humanity, over the course of human history, has tried to manipulate the green aspects of our planet to suit our interests. This has often backfired, and we have learnt time and again that failing to value nature often leads to unforeseen and negative outcomes for humans. Therefore, we must apply our knowledge and experience about the value of our plants and fungi, and support their health in order to preserve our own. As Attenborough says, “We must now work with plants to make the world a little greener, a little wilder”.
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<a href="https://ecologi.com/plan" target="_blank" rel="noopener">Sign up today</a> to join Ecologi and help make the world a little greener!

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

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We know that funding high-quality carbon credits provides vital funding to impactful projects <a href="https://www.ipcc.ch/2023/03/20/press-release-ar6-synthesis-report/">which prevent and avoid emissions</a>.
However, it’s vital to look at the bigger picture: how carbon credits are being used is critical in taking meaningful climate action for our planet.
Simply using carbon credits to offset our business-as-usual emissions (often referred to as becoming ‘carbon neutral’) without taking steps to reduce those emissions directly <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/40875/EGR2022_KR.pdf?sequence=3">will not solve climate change</a>. In addition, there’s increasing pressure on businesses following recent crackdowns on green claims, such as <a href="https://www.theguardian.com/environment/2023/may/15/uk-advertising-watchdog-to-crack-down-on-carbon-offsetting-claims-aoe">claiming ‘carbon neutrality’ through offsetting alone</a>. So, across our industry, we need to rethink carbon offsetting completely, from the ground up.
Let’s unpack this.

Offsetting to compensate for business-as-usual emissions is OUT

Science is clear that minimising global warming requires substantial emissions reductions globally. The IPCC has called for <a href="https://www.ipcc.ch/sr15/chapter/spm/">50% reductions in emissions by 2030</a>, and global net-zero emissions by 2050, if we are to limit the global temperature increase to below 2°C, and as close as possible to 1.5°C. Every year that we continue to increase emissions, the steeper the curve needs to be for the world to decarbonise in time, 
Traditional carbon offsetting involves paying for carbon credits, each representing one tonne of emissions reduced or avoided by a project (like a solar farm). To offset, you would produce one tonne of greenhouse gas emissions through your business activities, and then offset that tonne by buying a carbon credit. 
However, traditional offsetting also gives free licence to businesses to continue generating emissions, or even increase them! Provided that they are also paying to offset them. You can see this in the visual below.
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Even when businesses fund high-quality projects and offset their emissions in full, those direct emissions are still taking place. The benefits of avoided emissions are effectively cancelled-out if the projects funded are only being used to offset your business’s continued emissions. The same is true, even if you are doing your offsetting with carbon removal credits &#8211; because the climate impacts of emitting and then removing greenhouse gases are not the same as simply not emitting them.
This is unsustainable. We need to reconsider completely the way we think about offsetting.

Reducing emissions whilst committing to fund high-quality climate‌ action is IN

For businesses to align their operations with <a href="https://www.iema.net/articles/ghg-management-hierarchy-updated-for-net-zero.">the science of climate change</a>, making direct emissions reductions <a href="https://ecologi.com/articles/blog/charting-the-path-to-net-zero-for-businesses">across your supply chain is paramount</a>. That’s a separate process, which offsetting doesn’t contribute toward.
Funding impactful projects through carbon credits still has a huge role to play. The SBTi (Science Based Target initiative) deems <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential">funding carbon credits as an &#8220;essential&#8221; step</a> in the journey towards global net-zero. 
Supporting these high-quality carbon avoidance projects (that’s the same kinds of projects which are traditionally used for offsetting) is a perfect entry point for businesses to start their climate journey &#8211; whilst these businesses gather their plans to reduce their emissions directly.

Reducing your business emissions is a marathon, not a sprint

One of the SBTi’s core requirements for a business to achieve net-zero is to achieve a <a href="https://sciencebasedtargets.org/net-zero">minimum 90% reduction in emissions in most sectors</a>. This emissions-reduction journey will not be easy, since that’s a BIG task!

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Imagine having to reduce your financial budget by 90% &#8211; it would require a lot of planning, researching, and implementation, over a long period.

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Near-term targets are going to be crucial to break down those larger long-term goals. SBTi <a href="https://sciencebasedtargets.org/reports/sbti-progress-report-2021">research in 2021 showed that</a> if your business had set its science-based targets that year, you would need to make emissions reductions of just 4.2% per year &#8211; a much more understandable and manageable target for most businesses.
Remember as well that, even if simply offsetting your business emissions was your goal, then the higher your emissions are, the more it will cost to your business to offset them. This means that whilst there’s an enormous challenge in reducing emissions over a sustained period, it will be much better in the long run, both for your business and for the planet.

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This is a long-term commitment which all businesses need to undertake. That’s why funding high-quality climate action is crucial at the same time. You can give back to our planet throughout the process &#8211; and by doing so, you can have a real, measurable impact <a href="https://sdgs.un.org/goals">on people, communities and biodiversity</a>.

High-quality climate action that ‘goes beyond’

This funding of high-quality climate action outside of a business’s operations is referred to by the SBTi as ‘<a href="https://sciencebasedtargets.org/blog/going-above-and-beyond-to-contribute-to-societal-net-zero">beyond value chain mitigation</a>’ or ‘BVCM’. They highlight this as a critical contribution to reaching societal net-zero because it has a positive climate impact outside of your business’s direct sphere of influence. Your company can leverage its BVCM strategy to generate positive global change for our planet.
The great thing about BVCM is that it allows your business to select project types and locations that matter to you: you can build your own mix of projects to support.

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Don’t be put off by the scientific terminology. Simply, it means continuously funding climate action via high-quality carbon avoidance credits (and other types of impactful climate projects) whilst reducing your business emissions on your journey to net-zero.

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At Ecologi, we select the carbon avoidance projects we support according to our<a href="https://ecologi.com/articles/updates/how-ecologi-finds-and-funds-the-most-impactful-climate-solutions"> climate impact regionalisation strategy</a>, which focuses on directing funding towards locations and projects with the greatest potential impact.
This approach allows our in-house team to identify which, out of the ~200 quotes for carbon credits we review every month, are the most impactful.
The projects we support &#8211; which you can fund through <a href="https://ecologi.com/impact-shop">our Impact Shop</a> or through <a href="https://ecologi.com/business/integrations">our automations and integrations</a> &#8211; are also independently scrutinised by organisations like our friends at <a href="https://www.sylvera.com/">Sylvera</a>.

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Reframing carbon offsetting in a way that makes a real difference

Don’t let your business fall into the trap of thinking that buying carbon credits gets you off the hook by compensating for emissions which you haven’t attempted to reduce. That way of thinking is all wrong.
<a href="https://sciencebasedtargets.org/net-zero">The net-zero pathway</a> allows you to fund carbon removal credits to ‘offset’ your unavoidable emissions. However, you need to reduce your emissions as much as possible first, and only use removals for up to a maximum 10% of your initial emissions, and it has to be carbon removal, which is very expensive!
Think about your BVCM as funding climate action, full stop. It’s not about compensating to let your business keep producing emissions. It’s just one cost of running a responsible business, whilst you work to reduce your emissions directly. 
Don’t think about it in the context of letting your business carry on emitting as it was before &#8211; because that won’t contribute toward solving the climate crisis.

How to take the first step on your climate journey

Every business is different, and that means that although reducing emissions is vital, funding climate action might be the most suitable entry point for you, on your climate journey.
Through Ecologi, you can do this and more:

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If you’re still not sure where to start, <a href="https://ecologi.com/business/overview#get-in-touch">reach out to our friendly team of experts</a> who will be more than happy to find the right climate solution for your business and for our planet.

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Ecologi - Our story

How Ecologi grew from a climate action subscription to the ultimate climate companion for businesses. Read our story here!

<h2>The thought that turned to action</h2>
The story of Ecologi started one morning in 2019, when our founder <a href="https://www.linkedin.com/in/elliotcoad/">Elliot</a> picked up his morning coffee and wondered what would happen if he instead spent that money on addressing the climate crisis? 
As a keen ‘armchair environmentalist’ and self-confessed nerd, his research took him down a few rabbit holes and geek out sessions, as he explored the potential impact of just 10% of the world redirecting their loose change from cappuccino to climate action. 
He soon realised that there are ample climate solutions already available to address climate change and restore nature, and the world’s pocket change is more than enough to fund them. The idea just needed to galvanise support and turn into collective action. 
Ecologi began as a family and friend business. Elliot is experienced in product and development, and his wife <a href="https://www.linkedin.com/in/lucyjackk/">Lucy</a> is a website designer who is a deft hand with illustration and branding. They were joined by their friend <a href="https://www.linkedin.com/in/remotealex/">Alex</a>, a talented developer and entrepreneur who had just finished building a subscription product of his own.
Ecologi was born!

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<h2>Ecologi 1.0</h2>
Ecologi started as a subscription service for individuals to take climate action and was founded as a for-profit social enterprise to scale this idea rapidly. In a world of Netflix, Spotify, Headspace and countless other affordable subscriptions, we figured that there must surely be room in the market for something that could literally change the world? 
We decided on the name ‘Ecologi’ in awareness of two great threats to humanity; global warming, and biodiversity loss. These issues are interconnected, and we cannot solve one without the other. Therefore, the projects that we offer give our customers the opportunity to support both climate action and nature restoration in conjunction.
With an ethos based on transparency and putting our planet ahead of profit, we’ve grown a passionate community of over 18,000 businesses and 40,000 members in under five years. Through the support of our community, we’ve funded the planting of over 60 million trees, prevented over 2.5 million tonnes of CO2e from entering our atmosphere through certified carbon avoidance projects and achieved B Corp Certification. 
Our <a href="https://lookerstudio.google.com/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2/page/p_9zis9oxt3c">Public Impact Ledger</a> lifts the lid on what goes on behind the scenes here at Ecologi and delves into the evidence and detail of all things climate impact. Check out our <a href="https://ecologi.com/transparency">Transparency page</a> for evidence of our impact and finance, and meet the teams driving us forward.

<h2>The next chapter </h2>
We’ve had a great start, but there is still a lot of work to be done, and we can’t do it alone. So we’ve reset and refocused, with a bold new mission to inspire and empower businesses to accelerate global action on climate and nature. 
SMEs make up 99% of the UK business population and contribute half of all business-driven emissions in the UK. But according to a 2021 survey by the British Business Bank, only 6% are likely to have measured their carbon footprint in the last five years. <a href="https://ecologi.com/articles/blog/climate-commitments-survey">Our own research</a> also found that over four in 10 (41%) of SMEs would like their business to have a net-zero strategy, but feel confused about how to get started.
In the years ahead, the team at Ecologi will champion SMEs as green revolutionaries, empowering them on their journey to reduce emissions and take climate action. There are millions of SMEs in the UK and we believe that with the right support, they can help turn the tide on the climate crisis. 
SMEs are powerful enough to make an impact, agile enough to act fast, and unstoppable when working collectively. Just imagine what would happen if every SME rose up and took action as one? 
<h3>Check out our Climate Commitments Report</h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">here</a>

<h2>Supporting the revolution</h2>
We’ve recently concentrated our efforts on being the ultimate climate companion for SMEs, no matter what stage of the journey to net-zero they&#8217;re on. From calculating their carbon footprint, to reducing their emissions, to funding climate projects, to sharing their impact with their community. And we’ve developed a suite of products to support that journey.
<a href="https://ecologi.com/business/zero">Ecologi Zero</a> is our free and easy-to-use carbon footprinting tool for UK-based SMEs. It’s designed to remove the high-cost, technology and skills barriers to carbon footprinting by connecting seamlessly with Xero accounting software to calculate emissions from existing business data, and requiring no expertise or experience. We’re really proud of it and its potential to be a game changer in enabling SMEs to take the first step on their net-zero journey. 
We’ve also launched our all-new <a href="https://ecologi.com/business/impact-shop">Impact Shop</a>. This pay-as-you-go store for climate impact lets businesses make a purchase for our planet with no strings or subscriptions attached. This allows SMEs to support whatever type of projects mean the most to them, and fund as much impact as they like, whenever suits them. From funding tree planting in specific countries to supporting community-based projects, SMEs can choose from a range of high quality climate solutions and know that they are making a positive impact.
Finally, <a href="https://ecologi.com/business/climate-positive-workforce">Climate Positive Workforce®</a> allows SMEs to bring their employees along on the journey of climate action. This product operates like a regular subscription, compensating for the approximate carbon footprint per number of employees in your business country of operation, while also funding the planting of trees through our trusted reforestation partners. In doing so, your organisation will visualise their impact in their virtual forest, learn more about the different carbon avoidance projects they support each month, and share their impact online.
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<h2>For our planet </h2>
Our planet. This is what brought us together. It’s why we started Ecologi. It’s the purpose of our community. The reason we take collective action. And when we speak to our community, they often say that they work with us so they can do something positive for our planet. 
As we look ahead to the next chapter of Ecologi, these three small-but-mighty words have become our north star, and the core of our brand. 
Now is the time to act together. Let’s rewrite our future. For our planet. 
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