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Our third year in numbers

Have you ever wanted to visualise the good you’re doing, or wondered just how much of a positive impact you’ve had on the planet by being a member of Ecologi? Well, these are the kinds of things we think about a lot! 
One year might not seem like a very long time at all, but over the course of just 12 months we’ve been able to create real and positive change by helping our 35,247 brilliant Ecologi members to take meaningful climate action.
This was also the year in our history when <a href="https://ecologi.com/articles/blog/ecologi-b-corp-company" target="_blank" rel="noopener">we became a B Corporation</a>, and were recognised as one of the <a href="https://www.linkedin.com/feed/update/urn:li:activity:6952919728751276032/" target="_blank" rel="noopener">Best for the World™ B Corps of 2022</a> in two categories.
Having just passed our third birthday on July 15th 2022, we’ve pulled together some key numbers that illustrate the Ecologi community’s amazing achievements since the beginning.

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This is one of our favourite metrics to track &#8211; not just because this number is growing at an incredible rate, but also because of the huge array of benefits for people, biodiversity and the planet that this number represents. The total number of trees our community has funded for planting is 45,057,949 &#8211; with 27,406,893 trees funded since our last birthday.
Thanks to the incredible quality of the reforestation work being done by our <a href="https://ecologi.com/articles/blog/get-to-know-our-reforestation-partners#!" target="_blank" rel="noopener">trusted planting partners</a>, these benefits extend well beyond just environmental gains, covering social benefits too like gender equality, education, and livelihood protection. 
At Ecologi, it’s non-negotiable that all of our reforestation projects are community-driven. Our partners all work closely with local communities to establish planting sites and design planting strategies which will ensure that local people feel a sense of ownership and pride in the success of the project, and further instils recognition and enjoyment of the co-benefits that stem from the thriving environment created. By creating alternative sources of income derived from the healthy habitats they are helping to restore, communities can thrive alongside the trees that might once have been destined for deforestation. Over time, the impact of the restored land continues to increase as biodiversity returns, and the local community are able to reap the benefits of these projects for generations to come.
It’s always helpful to visualise the number of trees we’ve funded for planting this year in real terms to get some perspective on how amazing this achievement is. We calculated that our weighted average tree density is 77.69 sq km &#8211; which is about 1.3 times the size of New York’s Manhattan Island. This means that we’ve funded the planting of enough trees to cover the whole of Manhattan Island, and then some!

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At the end of our first year in 2020, we had reached a total of just under 100,000 verified tonnes of emissions reduced. This number more than quadrupled by the end of our second year, when we reached a total of just under 450,000 verified tonnes of CO2e reduced.
Now, at the end of our third year in operation, we’ve funded verified emissions reductions totalling 2,078,672 tonnes &#8211; that’s quadruple the amount we were able to reduce the previous year &#8211; it’s both mind-boggling and motivating to know we can have such an impact over just 12 months! According to the <a href="https://data.cdp.net/Emissions/2021-City-wide-Emissions/tmta-7i7p/data" target="_blank" rel="noopener">CDP’s 2021 City-wide Emissions</a> data, that’s approximately equivalent to 6.4% of London’s annual emissions, or 117.5% of Oslo’s annual emissions! 
All the CO2e emissions that we reduce are done through the purchasing and retiring of carbon credits from projects that are verified by top carbon standards &#8211; either the <a href="https://ecologi.com/articles/blog/what-is-the-gold-standard-carbon-offset" target="_blank" rel="noopener">Gold Standard</a> or the <a href="https://ecologi.com/articles/blog/what-is-the-verified-carbon-standard#!" target="_blank" rel="noopener">Verified Carbon Standard</a>. An additional layer of scrutiny that we introduced this year was <a href="https://ecologi.com/articles/updates/weve-teamed-up-with-carbon-intelligence-platform-sylvera" target="_blank" rel="noopener">teaming up with Sylvera</a>, a carbon intelligence platform, to ​​independently assess the quality of the nature-based carbon reduction projects we support. This ensures that we’re supporting some of the most impactful carbon reduction projects in the world.
The combined benefit of our climate impact projects is huge &#8211; but as a global community, we still have a long way to go to secure 1.5ºC or “well under” 2ºC rise in global temperatures as required by the IPCC, and discussed in their <a href="https://ecologi.com/articles/in-depth/whats-in-the-new-ipcc-report-and-what-does-it-mean" target="_blank" rel="noopener">latest report</a>. Ecologi continues to support projects that directly contribute to restoring nature and reducing greenhouse gas emissions, and we’re so proud of how our community’s impact has grown over these first three years.

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Our <a href="https://ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Climate Positive Workforce®</a> subscription allows businesses to offset the lifestyle emissions of their employees through verified carbon reduction projects, and also plant trees on their behalf.
This number represents all the businesses who, often as part of their wider sustainability efforts, are dedicated to ensuring that their employees are having a positive impact on the planet. These businesses are making a fantastic contribution towards Ecologi’s mission to <a href="https://ecologi.com/collective-action" target="_blank" rel="noopener">collectively reduce half of global carbon emissions by 2040</a>.

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Taking climate action should be accessible and easy as you go about your daily life; climate action at your fingertips is what we’re all about. Last year, we developed an app that enables stores hosted on Shopify to easily add trees to their impact profiles. 
So far, our <a href="https://ecologi.com/articles/product/automatic-tree-planting-via-shopify" target="_blank" rel="noopener">tree-planting API</a> has allowed well over 2,000 partner stores to plant trees alongside selling their wares. This is a great example of how businesses can embrace ease and agility in their approach to tackling climate change, much like <a href="https://ecologi.com/bother" target="_blank" rel="noopener">Bother</a>, <a href="https://ecologi.com/revolutionfoodslimited#" target="_blank" rel="noopener">Revolution Foods</a>, and <a href="https://ecologi.com/wolfandmoon" target="_blank" rel="noopener">Wolf and Moon</a> have done. 
To learn more about our business integrations, see <a href="https://ecologi.com/business/integrations" target="_blank" rel="noopener">here</a>.

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Ahead of its highly anticipated Beta launch, we have over 1,700 businesses on our waitlist, ready to be the first to use our powerful carbon accounting software, Ecologi Zero, which will lead them on their journey to net-zero. 
Ecologi Zero securely connects to your businesses’ accounting software to analyse your supply chain emissions in near real-time. Along with information on energy use, business travel and employee activity, Ecologi Zero will provide a breakdown of the full spectrum of your business emissions.
Attaining accurate carbon footprinting data for your business is a crucial first step towards net-zero. A detailed and accurate carbon footprint allows your business to identify areas where meaningful emission reductions can be made and provides you with the ability to make achievable emissions targets.
Carbon accounting and your businesses’ journey to net-zero doesn’t have to be daunting or complicated. If you’re interested in finding out more or signing up to our waitlist to use this powerful software, see <a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">here</a>.

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We’re all about delivering the best climate action solutions to our community, and the past 12 months has seen our community support a host of new reforestation and carbon reduction projects.
Our tree planting efforts wouldn’t be possible without our trusted reforestation partners. As we continue to grow, it&#8217;s been a priority to be able to support more reforestation projects globally, whilst maintaining the high level of quality and integrity that we’ve always offered. It’s quite a lengthy and detailed process to ensure we partner with the best organisations out there, which is why we were so delighted to partner with four incredible new reforestation organisations this past year; <a href="https://trees.org/" target="_blank" rel="noopener">Trees for the Future</a>, <a href="https://www.globalforestgeneration.org/" target="_blank" rel="noopener">Global Forest Generation</a>, <a href="https://www.internationaltreefoundation.org/" target="_blank" rel="noopener">International Tree Foundation</a>, and <a href="https://highatlasfoundation.org/" target="_blank" rel="noopener">High Atlas Foundation</a>.
Each month, members of our community support two high-quality carbon reduction projects which have been certified by either the Gold Standard or the Verified Carbon Standard. Over the past 12 months, the types of projects we’ve funded have varied greatly, but they have one key thing in common: they’re all fantastic climate solutions. From electricity generation through <a href="https://ecologi.com/projects/solar-electricity-egypt" target="_blank" rel="noopener">solar power</a>, <a href="https://ecologi.com/projects/wind-power-project-in-mexico" target="_blank" rel="noopener">wind power</a>, <a href="https://ecologi.com/projects/landfill-gas-to-energy-turkey" target="_blank" rel="noopener">landfill gas capture</a> and <a href="https://ecologi.com/projects/waste-biomass-electricity-chile" target="_blank" rel="noopener">waste biomass</a>, to <a href="https://ecologi.com/projects/preventing-deforestation-in-the-democratic-republic-of-congo" target="_blank" rel="noopener">preventing deforestation</a>, <a href="https://ecologi.com/projects/cleaner-cookstoves-in-zambia-ghana" target="_blank" rel="noopener">providing cleaner cookstoves</a>, and even <a href="https://ecologi.com/projects/delhi-transport-efficiency" target="_blank" rel="noopener">improving transport efficiency through electrifying trains</a>, the projects the Ecologi community has supported in the past year have all made big positive impacts on people and the planet.
We’re incredibly grateful for the support that our community of businesses and individuals shows us every single day. Thank you all for being part of our journey 🌿
<a href="https://ecologi.com/business/checkout" target="_blank" rel="noopener">Sign up today</a> to take real climate action with Ecologi.

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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Case studies

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

Our third year in numbers

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4 hospitality companies leading the way on climate action

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