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In 2020, Sir David Attenborough said that “saving the planet is now a communications challenge”. If the marketing and advertising industry can’t rise to the challenge, then who can?

Use these handy quick links to jump straight to a specific story&#8230;
<ul>
<li>Helping businesses build low carbon websites: <a href="#complex">Complex Creative</a></li>
<li>Selecting clients who walk the walk: <a href="#remarkably">Remarkably</a></li>
<li>Science-based targets for carbon reduction: <a href="#msq">MSQ</a></li>
<li>Going all-in for sustainability: <a href="#climbing">Climbing Trees</a></li>
<li>Putting people and the planet first: <a href="#propellernet">Propellernet</a></li>
<li>Going beyond being sustainable &#8211; to being regenerative: <a href="#avery">Avery &amp; Brown</a></li>
</ul>

Sustainability can help marketing agencies fulfil their environmental responsibilities while creating better client engagement, employee satisfaction, and commercial performance. It’s no longer a niche consideration. It’s a mainstream issue that is forcing the marketing &amp; advertising industry to reckon with its environmental impact.

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Regulators are cracking down on greenwashing. The European Parliament voted to support new rules to improve product durability by combating greenwashing and misleading claims on consumer labels, such as ‘CO2 neutral’ or ‘carbon neutral’. While in the UK, the Advertising Standards Authority is pursuing stricter enforcement on adverts claiming carbon neutrality through offsetting. 
<a href="https://ecologi.com/articles/blog/climate-commitments-survey" target="_blank" rel="noopener">Our recent survey</a> of 1,000 SME business owners and decision makers carried out with the British Business Bank and One Poll revealed that 76% of SMEs believe that having an environmental strategy is good for business. A huge 98% of SMEs who have taken steps to reduce their environmental impact have seen benefits to their business.
These range from improved brand image (43%), attracting more eco-conscious customers (38%), increased productivity and innovation (37%) and employee loyalty (34%). Over a third (31%) also say that they have benefited from increased revenue.

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The marketing and advertising industry are masters at instigating behavioural change. Imagine an entire industry redirecting their superpowers of communication and strategy into protecting our planet. Tackling the climate crisis. That’s one hell of a creative brief we can get behind. 
Here are six marketing and advertising agencies who are taking increased steps towards climate action.

Helping businesses build low carbon websites: Complex Creative

<a href="https://ecologi.com/complexcreative" target="_blank" rel="noopener">Complex Creative</a> is a sustainable web design agency, helping businesses build low carbon websites through optimising for reduced file sizes, cleaning up drives, servers and databases and so much more, which in 2022 helped save 148 trees from websites alone. 
They are also a Million Tree Pledger business, an <a href="https://ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Positive Workforce</a>® and have signed up to One Percent for the Planet to donate 1% of gross sales every year to their non-profit partners. Complex Creative is also one of the hundreds of businesses that have calculated their carbon footprint with <a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> for free. Find out more about their story in the video below:
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Selecting clients who walk the walk: Remarkably

<a href="https://ecologi.com/remarkably" target="_blank" rel="noopener">Remarkably</a> is a creative, brand, marketing and learning consultancy. Their purpose  &#8211; building brands for a remarkably better world.
Now in its third year, Remarkably has been climate positive from day one, achieved B Corp certification in 2021, and invests in a number of impact innovation projects globally.  As a Beta partner of <a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a>, the consultancy has been able to fully quantify its carbon footprint for the first time last year.

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If that is not enough, Remarkably has pledged to plant one million trees by 2030, <a href="https://ecologi.com/remarkably" target="_blank" rel="noopener">with 250,000 already planted</a>. 
Remarkably’s commitment to the triple-bottom line also extends to careful decision making for which clients to work with. A first analysis was shared in its inaugural impact report for 2022.

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Science-based targets for carbon reduction: MSQ 

<a href="https://ecologi.com/msq" target="_blank" rel="noopener">MSQ</a> was one of the first global marketing groups to become carbon negative. That means that across all 13 international offices they offset more carbon than they create. They have pledged to reduce their overall carbon emissions per employee by a further 50% by 2024 and have approved Science-Based Targets in place for 2030 with near-term targets validated by the SBTi. 
MSQ is a signed up member of the Million Tree Pledge, and has planted over 150,000 trees to date. The team promises to plant 500 trees for each client pitch, and also plant trees for a wide range of internal activities, including work anniversaries, Christmas celebrations, company meetings and more.

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Going all-in for sustainability: Climbing Trees

<a href="https://ecologi.com/climbingtrees" target="_blank" rel="noopener">Climbing Trees</a> is an SEO, Google Ads and Social agency with a mission of reducing emissions across their entire organisation. They have already moved to sourcing 100% renewable energy; changed their bank to a more planet-friendly supplier; reduced travel emissions with less commuting and more home working and increased use of public transport.
They use <a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> to calculate their emissions, and what they cannot reduce is offset. Climbing Trees are also a <a href="https://ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Positive Workforce</a>® and a Million Tree Pledger, as well as a B Corp.
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Putting people and the planet first: Propellernet 

<a href="https://ecologi.com/propellernet" target="_blank" rel="noopener">PropellerNet</a> is a low carbon digital agency based in Brighton, and a certified B-Corp. The team believes in putting people and the planet first, and has a desire to go beyond offsetting and take radical action to help solve the planet’s environmental challenges. In 2022 alone, they became zero waste to landfill, installed solar panels on their offices and funded carbon avoidance projects to offset their historic carbon emissions since 2003.
Their sustainability drive is based around three big and highly admirable climate goals; Cut future carbon emissions by 50% or more by 2025 (and reduce to zero by 2030), draw down the emissions created over the past 20 years (since 2003), and plant one million trees by the end of 2024.
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Going beyond being sustainable - to being regenerative: Avery & Brown

<a href="https://ecologi.com/averybrown" target="_blank" rel="noopener">Avery &amp; Brown</a> is a sustainable marketing agency for the built environment. They’re a signatory of the Sustainable Marketer Manifesto, supporters of The Better Business Act as well as members of Business Declares and the Climate &amp; Ecological Emergency Bill Alliance. 
Having pledged to halve their emissions before 2030 and achieve net-zero before 2050 while disclosing their progress every year &#8211; they have a deep commitment to restoring and regenerating our planet. They’ve also referred over 19 other businesses to join our community!

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If your marketing or communications agency is looking to start its climate journey, get in touch below.

Speak to our team. We're here to help find your perfect climate solution

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Hopescrolling: The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

Impact Reports

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Ecologi Impact Report 2024

Each year, we publish our Impact Report to share the tangible difference our community has helped create. Our 2024 report not only highlights the progress of the projects the Ecologi community has supported over the past twelve months, it also includes, for the first time, our own greenhouse gas inventory and emissions management plan.
You can read the full report below, or stay with us here for a quick snapshot of the most impactful numbers and milestones from last year.

<h3>Read the full 2024 Impact Report</h3>
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<h2>87 million trees funded to date</h2>
In 2024, the Ecologi community funded 9.97 million trees through reforestation projects across 13 countries and 5 continents, bringing our all-time total to over 87 million trees.
We worked with 10 dedicated partners – including two recognised as UN World Restoration Flagships, Acción Andina and Trees for the Future &#8211; to restore degraded and threatened forests. These projects not only support climate resilience and biodiversity, but also positively contribute to over 47,800 livelihoods around the world.

<h2>19,500 m2 wildflower, wetlands and wildlife habitat funded for restoration in 2024</h2>
From the peatlands of the Isle of Skye to the slopes of Dumyat, our dedicated <a href="https://ecologi.com/impact-shop/support-wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflower, Wetlands and Wildlife</a> restoration project supported community-led efforts to revive native ecosystems and protect biodiversity. 
At the Uigshader Living Forest Project, once a commercial timber site, native trees planted with Ecologi funding are thriving with signs of natural regeneration and native species, such as the eared willow (Salix aurita) returning. 
Meanwhile, at Dumyat, the reintroduction of wildflowers and targeted restoration work has already made a visible impact. Rare species are returning, including the Northern Brown Argus (Aricia artaxerxes) which was spotted close to the site after a century-long absence, and the Sticky Catchfly (Viscaria vulgaris), one of the UK’s rarest plants, now flourishing thanks to restoration efforts.
This work wouldn’t be possible without our project partner, the Future Forest Company, and the continued support of our community. Together, we can restore habitats, protect vulnerable species, and drive forward nature-based solutions that are critical in our fight against climate change.

<h2>548,200 tCO2e emissions avoidance funded in 2024</h2>
Last year, the Ecologi community prevented over 560,000 tonnes of carbon emissions through a diverse portfolio of high-impact projects.
This includes more than 179,000 tonnes through landfill gas capture initiatives &#8211; some of the first globally to receive the new CCP-Approved label from the Integrity Council for the Voluntary Carbon Market.
Ecologi also funded over 330,000 tonnes of emissions avoidance through nature-based forest protection projects across Brazil, Colombia, and Indonesia, helping safeguard tropical peatlands and biodiversity hotspots while preserving vital carbon stores. An additional 53,000 tonnes of emissions were avoided through community-based initiatives, including fuel-efficient cookstove projects in Uganda and Kenya. These efforts reduce deforestation and pollution and deliver meaningful health and social outcomes.

<h2>21,200 tCO2 carbon dioxide removal funded in 2024</h2>
Carbon removal remains one of the most emerging areas in the voluntary carbon market, with innovative technologies still scaling and costs remaining high. Despite these challenges, the Ecologi community funded over 21,000 tonnes of carbon removal in 2024, helping to accelerate progress in this vital area of climate action.
One such initiative is Enhanced Rock Weathering (ERW), a nature-based solution developed by our partner UNDO. This process involves spreading finely crushed silicate rock, such as basalt, onto agricultural land, where it reacts with CO₂ in the atmosphere and locks it away for centuries.
Since launching ERW projects in July 2024, our community has funded 105 tonnes of carbon removal through this method. With the potential to remove billions of tonnes of CO₂ annually, Enhanced Rock Weathering represents an exciting step forward in the race to scale durable, science-backed carbon removal.

<h2>Our Greenhouse Gas Inventory </h2>
As part of our commitment to transparency and accountability, we’ve completed our greenhouse gas inventory for the past two years. In 2023, our total emissions were 1,993.37 tCO₂e, and 1,584.65 tCO₂e in 2024 
Whilst not common practice in our industry, we’ve chosen to include the emissions from our impact projects &#8211; both those that generate carbon credits, and those that don&#8217;t into our Scope 3 reporting, despite the challenges in quantifying them accurately. These projects play a central role in our business, and we believe in taking responsibility to try our best to estimate these emissions, rather than omitting them entirely. By using a spend-based methodology, we are taking a transparent step towards capturing the full impact of our operations, even if the current approach has its limitations, particularly around the use of financial proxies. 
Within our reporting, this remains our biggest area of uncertainty and will be a key area of focus moving forwards, with a primary objective to transition to the activity-based methodology whereby primary data can be applied. 
This inventory forms the foundation of our emissions management plan, helping us track progress and identify areas for continued reduction across our operations. To learn more about our approach to preparing our inventory and how we plan to focus on the betterment of data collection in the future, to reduce our reliance on assumptions and proxies, click the link below.

<h2>Read more stats and stories in our full Impact Report</h2>
This blog offers just a snapshot of what we’ve accomplished over the past 12 months. To explore the full picture, including detailed insights, impact data, and stories from the projects we’ve supported, dive into the full Impact Report which you can view <a href="https://cms-assets.offset.earth/app/uploads/20250422095731/Ecologi_Impact_Report_2024_-1.pdf" target="_blank" rel="noopener">here</a>.

<h2>Ready to take the lead in climate action?</h2>
Fill in the form below to book a 30 minute discovery call with our climate experts and find out more about working with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action.

Schedule a 30-minute discovery call

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
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<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
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<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
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<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

Meet the marketing agencies leading the way on climate action

Marketing as a force for good?

Helping businesses build low carbon websites: Complex Creative

Selecting clients who walk the walk: Remarkably

Science-based targets for carbon reduction: MSQ

Going all-in for sustainability: Climbing Trees

Putting people and the planet first: Propellernet

Going beyond being sustainable - to being regenerative: Avery & Brown

Do you feel inspired?

More posts

Hopescrolling: The Good News timeline

Impact Report 2024: A year of impact for our planet

Ecologi acquires Net Zero Now

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