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<a href="https://variety.com/2022/film/news/dont-look-up-netflix-weekly-viewing-records-1235147910/" target="_blank" rel="noopener">Breaking Netflix records</a>, Adam McKay’s latest film, Don’t Look Up, depicts scientists’ warning of an imminent meteor strike on Earth, presenting an extinction-level threat. Within its first 28 days of release, Don’t Look Up had racked up an incredible 350 million hours of viewing time &#8211; the second-most of any film on Netflix so far.
As many commentators have pointed out, the core message of Don’t Look Up isn’t actually about a meteor strike, <a href="https://dontlookup.count-us-in.com/story" target="_blank" rel="noopener">it’s about climate change</a>. 
So, we chatted to members of the Ecologi team to hear their thoughts about the movie.

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Working in the climate space, many members of the Ecologi team watched Don’t Look Up with some trepidation; would our own personal experiences of struggling to communicate the seriousness of climate change be reflected in the film? The answer, it turned out, was an emphatic ‘yes’.
Don’t Look Up is a parody of reality, but it definitely wasn’t the laugh-a-minute experience one often expects of a parody &#8211; at least not for the Ecologi team. Alex, one of our Senior Developers, remarked right away that he found it “a hard watch”, and Paula, our Senior Finance Manager, said that parts of the film made her feel “uncomfortable and anxious because it shone a light on the reality that is climate denial”.
Matt, one of our Product Managers, summed up how impactful the film was, saying he found himself “going from seeing clearly the synonymity with the climate emergency, then getting immersed in the film, then bang, back to seeing clearly again. The power was in having this realisation over and over during the film. It was like a rollercoaster ride.” 
Sam, our Climate Impact Manager, noted that “not all ‘climate denial’ is as clear-cut as abject denial of human-caused climate change. Often, responses to our concerns about warming are heard and understood &#8211; even by family members or friends &#8211; but then, nothing happens. Their perceptions and behaviour don’t really change. For me, that can be a form of denial too.”
The stark contrast between the response of people working in the climate sector and people who are less involved in climate work was made clear in <a href="https://www.linkedin.com/posts/emmastewart_dont-look-up-science-themed-movie-review-ugcPost-6890455727878524928-p91l/" target="_blank" rel="noopener">one of Netflix’s promotional posters</a> for the film. While one representative from the American Film Institute described the film as “a screamingly funny action film”, climate scientist <a href="https://rhstar.org/nominee/peter-kalmus-phd/" target="_blank" rel="noopener">Peter Kalmus</a> echoed our team’s responses, describing the film as “the most accurate film about society’s terrifying non-response to climate breakdown I’ve seen”.

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Don’t Look Up satirises power and politics through a populist US President character, portrayed by Meryl Streep, a Bezos-Zuckerberg-Musk-esque tech billionaire character (Mark Rylance), and two overly-manufactured media personalities on a daily talk show, The Daily Rip (Cate Blanchett and Tyler Perry). Whilst there are certainly no prizes for guessing who Meryl Streep’s character is based on &#8211; with her three-word catchphrases and nepotistic White House hiring practices &#8211; there is more nuanced commentary than simply political caricaturisation taking place.
Sam, our Climate Impact Manager, said “One of the great challenges in climate action, and one of the key drivers of the ‘knowledge-action gap’ &#8211; which we see when our politicians understand climate change but do nothing substantial about it &#8211; is political short-termism. When political time horizons extend only as far as the next election cycle, candidates resort to cheap slogans and insubstantial policies which don’t even try to address more long term issues, like climate and ecological breakdown.” 
Regarding the media, <a href="https://twitter.com/ayanaeliza/status/1475257735184891909?s=20" target="_blank" rel="noopener">the climate community has felt seen</a> by the cringeworthy interactions between Leonardo DiCaprio and Jennifer Lawrence (the concerned scientists) and their contemporaries in power and in the media.
Sam continued, “The dynamic on the talk show satirises a very real trend in coverage of climate change, which is that for over 40 years the media has spectacularly failed to deliver key messages on climate in the service of either ‘balance’ (where climate deniers are given equal priority to climate experts) or ‘entertainment’ (where the gravity of climate change is trivialised or diminished).”

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The verdict from our team was that Don’t Look Up does well to capture typical human responses to learning of imminent existential threats, such as reacting with disbelief, humour or avoidance. We’ve all seen these emotions and reactions in friends and family members, not to mention politicians and people with the power to change our trajectory &#8211; and have even gone through many of these stages ourselves. 
As we try to help others understand the threats posed by climate change in the hope of bringing about change, responses such as “don’t be so dramatic” or “it can’t possibly be that bad” are all too familiar. Accusations of hysteria are also all too common, especially targeted towards prominent young female activists such as <a href="https://www.independent.co.uk/news/long_reads/women/greta-thunberg-climate-change-crisis-strike-austism-misogyny-protest-speech-a9127971.html" target="_blank" rel="noopener">Greta Thunberg</a>. This was perfectly portrayed in the film when even high-level scientists and experts responded to news of an imminent extinction-level event by saying “let’s not be dramatic here” and “let’s all calm down”! 
Abi, our Marketing Manager, said that, “The main point that really struck me throughout the film was disbelief. We know that there is a climate crisis, the science is there, but it comes down to humanity’s ability to emotionally comprehend the effects on their own lives that is really the deeper issue.” Despite the <a href="https://lens.monash.edu/@science/2021/10/21/1383952/the-scientific-consensus-on-climate-change-gets-even-stronger" target="_blank" rel="noopener">clear and overwhelming evidence and scientific consensus about climate change and our role in causing it</a>, the frustration that the scientists &#8211; DiCaprio and Lawrence &#8211; felt is something lots of us can relate to. Matt, one of our Product Managers, pointed out just “how ridiculous the responses and reactions were to the situation”, and that, because of this, the film makes it “hard not to stop and think”.
Even when protestors in Don’t Look Up can physically see the threat heading towards them, they still choose not to believe it &#8211; because, naturally, it scares them. As it does everybody. 
“By ignoring the science, we’re avoiding the inevitable, but by stopping ourselves from exploring these feelings of mortality, we’re actually just joining the ranks of ‘Don’t Look Up’ protestors, avoiding facing what’s really in front of us, which in turn means we’re avoiding being part of the solution to reverse climate change.”
Abi, Ecologi
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Using analogies to talk about climate change

The scenario in Don’t Look Up isn’t a perfect analogy for climate change. For starters, the threat of the comet strike is fundamentally different to that of climate change, and it’s important to understand this in order to draw useful learnings from the film.
In some ways, climate scientists and activists might wish that the threat of climate change could be observed as visually and immediately as a comet flying towards the Earth! The threat of the comet is clearly defined, and characters in the film can literally see it heading towards them (hence the title, Don’t Look Up). The impacts of climate change are much harder to distill into an image as compelling as an incoming comet &#8211; making it harder to encourage people to act immediately to avoid further loss and damage.
In the film, the scientists first observe the comet and its path to strike Earth with around 6 months’ notice before impact. In contrast, we’ve known about climate change and the role of humans in causing it <a href="https://daily.jstor.org/how-19th-century-scientists-predicted-global-warming/" target="_blank" rel="noopener">since the 1800s</a>, and only very recently have global leaders begun to take the threat seriously. Moreover, part of the problem we face with climate change is the idea that impacts are somewhere indeterminate in the future &#8211; and so the analogy of a comet striking the Earth isn’t perfect here.
The film also portrays political actors delaying action on the comet when it is discovered that there are apparent economic gains to be made by doing so. This satirises certain misguided arguments against climate mitigation, since combating climate change will in reality bring far <a href="https://www.lse.ac.uk/granthaminstitute/wp-content/uploads/2015/07/F_Green_Nationally_Self_Interested_Climate_Change_Mitigation.pdf">more benefits, including sustainable and long-term economic growth</a>, than an unwillingness to adapt. This dichotomy of pitting economic growth against solving the existential issue is a useful tool in the film, but in mapping it across to the reality of climate change it is imperfect, since the opportunity to develop a <a href="https://www.unep.org/regions/asia-and-pacific/regional-initiatives/supporting-resource-efficiency/green-economy">green economy</a>, still bringing some economic growth but prioritising planetary and human health over economic gain, genuinely presents countless new jobs and opportunities, and mitigates further climate risks.

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What is clear is that Don’t Look Up has opened many people’s eyes to the reality of climate inaction. Its viewership tells us that!
The film draws attention to the importance of not ignoring things that scare us, and by doing so has helped to start conversations about climate change that may not otherwise have taken place. 
“I have had conversations with friends and family about climate change for the first time because they watched ‘Don’t Look Up’. That has been the biggest win for me from the movie, it has encouraged discussion among people who are at various stages of their journey in taking climate action.”
Paula, Ecologi
By talking about climate change, and finding new ways of communicating about it, we begin a journey from thoughts to action, helping those struggling to come to terms with climate change to take meaningful action. And for those already working hard to do their part in the fight against climate change, the film strengthened their resolve to continue that work. Alex, one of our Senior Developers, said the film had made him “more determined to push harder on everything that is possible for me to do personally to help with the climate crisis”.
We need to bring along as many people as we can in our mission to combat climate change, and a simple conversation sparked by a film such as Don’t Look Up can lead to a lifetime of climate action. To that end, however imperfect the analogy is, and however challenging the content is, media like this is crucial in our drive to restore the planet.
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Ecologi makes climate action simple. <a href="https://ecologi.com/plan">Sign up today</a> with our subscription to reverse climate change.

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Climate Commitments Survey 2024

Our Climate Commitments 2024 report surveyed 1,400 business owners and decision-makers to businesses with 1-1,000 employees spanning all regions of the UK and 28 professional sectors. 
There were three clear themes that emerged this year. Despite the continuing economic downturn, businesses are still making sustainability a core part of their strategy and reaping the benefits. Whilst more and more businesses are starting their net-zero journey the majority are not on course to hit their targets by 2050. Key barriers around investment, time and tools still remain as well as a lack of government support to accelerate the transition to the net zero economy.
<h3>Read the full report </h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20240415131731/Climate_Commitments_Survey.pdf" target="_blank" rel="noopener">here</a>

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<h3>1. Despite the continuing economic downturn, businesses are making sustainability a core part of their strategy and reaping the benefits.</h3>
76% said becoming more environmentally sustainable is a core business strategy for their organisation in 2024.
Despite the current cost of living crisis nearly two thirds (64%) say that the economic downturn is having a positive or no impact at all on their sustainability commitments with only a third (29%) saying it is having a negative impact. As a result 81% are planning on either increasing or maintaining their investment in sustainability initiatives.
Changing business practices are wide-ranging and have seen nearly half of respondents increasing rates of recycling (49%) or reducing energy consumption (48%) while over a third (37%) have taken the step of using ‘greener’ suppliers and products, been educating employees on best practices to reduce climate change (35%) and increased their use of renewable energy (35%).
For the two thirds of businesses (63%) who have set sustainability targets, they are reporting multiple business benefits. These range from improved brand reputation (34%), reduced costs (31%), increased productivity and/or innovation (30%), attracting more eco-conscious customers (28%), employee loyalty and/or motivation (28%), competitive advantage (22%) and increased revenue and/or market share (22%).

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<h3>2. More and more businesses are starting their net-zero journey but are not on course to hit their targets</h3>
72% of businesses have either measured their footprint consistently over the past few years (35%) or in the last year (37%) demonstrating the momentum in the first step on a net-zero journey.
Around a third have calculated their carbon footprint (30%), set emissions reductions targets (35%), achieved emissions reductions (30%) and funded climate action (35%) but less than a third (27%) were on track to reach net-zero by 2050 or sooner.
Businesses still recognised the role of carbon offsetting as an effective way for businesses to contribute to global climate action (21%) when used as part of a wider strategy (17%) after reducing emissions as much as possible (17%). Funding tree planting still tops the list as businesses’ number one favoured climate action solution (46%), followed by renewable energy (38%), habitat conservation &amp; restoration (37%), rainforest conservation (32%) and carbon dioxide removal (31%).

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<h3>3. Barriers around investment, time and tools still remain, as well as a lack of government support.</h3>
Over a third of UK businesses cited financial constraints (32%), the cost of tools or technology (28%), lack of government support in the form of incentives (25%), time constraints (25%) and the lack of the ability to measure their carbon footprint (20%). 
The business sector is calling out for more support from the government.  Nearly eight in ten (79%) of UK businesses feel that the government should provide more support to improve their environmental affairs, three quarters (76%) feel that the government investing in the green economy would be good for business, creating jobs and lowering their running costs while 73% feel more government support is key to their business increasing its sustainability targets.
With less than half (49%) of businesses yet to apply for government funding to make their business greener there’s a clear desire for more funding (45%) and incentives (44%) to be made available as well as clearer information (40%) on how to access these.

<h3>Businesses can lead the sustainable revolution</h3>
Ecologi remains committed to supporting businesses on their climate journey through our all-in-one platform allowing organisations to calculate their carbon footprint, set targets and reduce their emissions whilst funding high quality climate action projects. Our mission is to inspire and empower businesses to accelerate global climate action.
We’re trusted by over 20,000 businesses. Why not add yours to the list? If you want to make your business greener, better, faster, stronger, speak to our expert team.
You can access the full data set <a href="https://docs.google.com/spreadsheets/d/e/2PACX-1vR2QZj3JAUk_f4suOMmd653C6AEiytUp_T5WhBnUOypIkW9Wf9yT61C9TzQ4_GMwQ/pubhtml" target="_blank" rel="noopener">here</a>

Speak to our expert team to make your business greener, better, faster, stronger

Ecologi Impact Report 2023: Another year of impact for our planet

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Impact Report 2023: Another year of impact for our planet

Read our 2023 Impact Report to discover the incredible achievements of the Ecologi community.

It’s that time of year again, when we share our annual Impact Report to highlight the scale of the impact funded by our community, and the incredible achievements of the impactful projects that Ecologi has supported over the past twelve months.
Read the full report below, or stick with us here, as we summarise some of the top facts and figures from 2023.

<h2>Over 75 million trees funded</h2>
…in fact, nearly 77 million! As of the end of the year, the Ecologi community has funded the planting of 76.9 million trees in eighteen countries around the world – from Argentina to Tanzania.
This includes 20.6 million trees which were funded by the Ecologi community in 2023, representing 27% of our overall count of trees funded to date.
We also now support reforestation projects in all four nations of the United Kingdom, and have planted 300,000 trees here at home.

<h2>Over 38,000 livelihoods supported through reforestation and agroforestry projects</h2>
We are constantly working on improving our understanding of how our funding for reforestation projects supports local people and communities.
Thanks to improved data visibility across our projects this year, we can report that the reforestation projects we fund support at least 38,000 people – for example through training, employment, investment in micro-businesses, or the provision of healthcare and wellbeing services.

<h2>New habitat restoration projects already showing results</h2>
In October, we launched our first-ever dedicated habitat restoration project – called <a href="https://ecologi.com/projects/wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflowers, Wetlands and Wildlife</a>. This project supports the Future Forest Company’s projects restoring and conserving habitats and ecosystems that are important for native biodiversity in the United Kingdom – costing only a few pounds per square metre of habitat restored.
In just the last quarter of 2023, our community funded it’s first 5,000 m2 of habitat restoration, and the sites are already seeing some exciting signs that this restorative effort is working – with the return of the Northern brown argus (Aricia artaxerxes) to Stirlingshire, and elusive pine martens (Martes martes) spotted at Dumyat.

<h2>Another half a million tonnes of carbon avoidance</h2>
Our community funded another 565 ktCO2e this year, bringing our all-time total of emissions avoided to 2.96 MtCO2e (million tonnes).
This year, we saw increased demand for a wide range of projects that feature lots of co-benefits, with Community-based projects (like cookstoves and boreholes) averaging 7.25 validated benefits for the UN Sustainable Development Goals (SDGs), and Nature-based projects averaging 5.38 SDGs.
The voluntary carbon market has received a lot of attention and scrutiny this year, which has helped to expose some of the poor-quality projects on the market, as well as increasing transparency, due diligence and quality standards across the board. This year, we joined the <a href="https://cmif.co.uk/" target="_blank" rel="noopener">Carbon Markets Innovation Forum</a>, to join up with other startups in the carbon markets who are dedicated to supporting only high-quality projects.
Thanks to all these positive changes, as well as a huge demand for high-quality projects, the market is starting to bounce back – and high-quality projects are starting to receive the attention (and funding) they deserve. You can read more about how we review projects before funding them <a href="https://ecologi.com/articles/blog/funding-carbon-credits" target="_blank" rel="noopener">here</a>.

<h2>Our first 1,000 tonnes of carbon removal</h2>
Late in the year, we launched our first carbon removal projects onto our <a href="http://ecologi.com/impact-shop" target="_blank" rel="noopener">Impact Shop</a>, enabling our community to <a href="https://ecologi.com/projects/biochar" target="_blank" rel="noopener">fund biochar projects</a> for the first time, and our community funded our first 1,056 tonnes of removals.
Carbon removal projects are those which take carbon dioxide (CO2) which is already in the atmosphere, remove it, and store it somewhere in the biosphere (like in forests) or the geosphere (like underground). These tend to be much more expensive on the market than carbon avoidance, and so the volumes are modest. This year, we began to fund projects with durable storage – <a href="https://ecologi.com/impact-shop/support-biochar-carbon-removal-projects" target="_blank" rel="noopener">biochar carbon removal</a> – as well as those with nature-based storage, through <a href="https://ecologi.com/impact-shop/support-certified-blue-carbon-projects" target="_blank" rel="noopener">blue carbon</a> and <a href="https://ecologi.com/impact-shop/support-certified-afforestation-projects" target="_blank" rel="noopener">terrestrial afforestation (ARR)</a>.
Around 10% of our community’s carbon removal tonnes funded this year went towards biochar, with 40% for blue carbon and 50% for green ARR.

<h2>Read more stats and stories in our full Impact Report 2023</h2>
We’ve collected just a few of our favourite stats in this article, but you can read more – and more in-depth stories from all the projects supported – in the full report, <a href="https://docs.google.com/presentation/d/e/2PACX-1vSGPflji-t40_-gNYvj9Nam45ZQbcrU8EEFo9uuTk--SakI9khZ_kb3F42lxKq8JlwNzxAqyHK9vOz_/pub?start=false&amp;loop=false&amp;delayms=60000" target="_blank" rel="noopener">which you can view here</a>.
As ever, we extend our heartfelt thanks to every member of the Ecologi community who supported these wonderful projects in 2023, as well as all our partners and suppliers and other organisations who we have worked with this year.

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey.

Case studies

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Case study: How EET Group is embedding sustainability

Case study: How EET Group is embedding sustainability into IT distribution 

<h2>About EET Group</h2>
EET Group is a value adding IT distributor. They pride themselves on providing expert industry knowledge, tailored logistics solutions, unique sales services, and innovative marketing tools to support their partners&#8217; success.
Founded in 1986, operating in 23 markets across Europe and shipping to over 70 countries, EET Group offers an extensive portfolio of more than 1,100 brands. Their team of 750 employees works collaboratively to deliver unparalleled value to partners and customers.

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<h2>Issue</h2>
The distribution of spare parts was EET Group’s initial business focus and remains a cornerstone today, even as they have expanded their business into other areas. With a 30-year heritage in spare parts distribution, environmental purpose is embedded in their DNA.
Their mission is to extend the lifespan of electronic equipment, including printers, laptops, mobile phones, and servers, thereby diverting them from landfill. They give tech products a second life, before they become electronic waste. The team is already making significant progress in their climate journey, having calculated their carbon footprint and set emissions reductions goals. Their next step involves setting Science Based Targets.
EET Group was looking for a trusted partner capable of assisting them in making a greater positive impact on our planet while enhancing transparency. EET Group&#8217;s decision to collaborate with Ecologi was driven by a desire to attract employees, suppliers, and customers, as well as to enhance brand reputation and drive business growth.
The team also saw the benefit of joining a community that’s working together to collectively tackle the climate crisis, and connecting with other like-minded businesses through initiatives like the Million Tree Pledge.

<h2>Challenges</h2>
There were some barriers to overcome, such as a lack of knowledge about the appropriate climate action, and concerns about potential greenwashing accusations. However, Ecologi’s expert team was available to provide assistance in addressing these challenges.
EET Group was reassured by Ecologi&#8217;s credibility, demonstrated through our trusted relationships with over 20,000 businesses and the fact that our climate experts employ state-of-the-art data and monitoring capabilities throughout the verification and due diligence process. They were also reassured that we regularly update our transparency page with evidence of our strategy, impact ledger and financial information.
EET Group was also confident that Ecologi’s business toolkit and communication guidelines are available to offer practical assistance in using the correct language and avoiding the pitfalls of greenwashing.

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<h2>Solution</h2>
EET Group’s climate journey began by selecting the right portfolio from Ecologi&#8217;s extensive list of high quality carbon avoidance projects. The team introduced ‘climate conscious outbound shipping’, which involved purchasing carbon credits to mitigate emissions from outbound carriers.
Then, at the beginning of 2021, EET Group took the Million Tree Pledge and committed to planting one million trees by 2025. Since then, they have planted one tree for every five shipments leaving their warehouses. With around 1.1 million outbound shipments a year, they have planted more than 220,000 trees annually – that’s an area the size of two tennis courts every single day! EET Group actually smashed their 2025 target and fulfilled their million tree pledge in April 2023.
EET Group has already implemented circular practices and eliminated virgin plastics from their own private label eStuff Infinite consumer products. Now, they are focusing on reducing the environmental impact of their B2B products as well. In the future, they plan to collaborate with Ecovadis and the SBTI to introduce more sophisticated tracking of Scopes 1,2 and 3 emissions, thereby improving the accuracy of their measurements to date.

<h2>Outcome</h2>
EET Group has already funded the planting of a staggering 1.43 million trees and, through purchasing and retiring certified carbon credits with Ecologi, has prevented the emission of over 26,300 tCO2e.

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By sharing EET Group’s impact with customers, suppliers and employees, Ecologi has added even more value to the partnership.
Ongoing sustainability initiatives are discussed at every ‘town hall’ and board meeting, with regular updates on trees funded for planting. The partnership has truly become a part of the corporate culture. EET Group also regularly reports its environmental impact through dedicated company web pages. And to increase awareness of their reforestation initiative, every physical shipment notice includes a marketing message highlighting that for every five shipments, the planting of a tree is funded. They also link directly to both Ecologi and the Million Tree Pledge through their website and social media channels.
The team is regularly invited to talk about their reforestation efforts at customer and supplier events, and they have completed several annual initiatives with suppliers, inviting them to stand together and grow the EET Group forest by contributing trees to the cause.
At Ecologi, we believe that sharing impact is fundamental to the climate journey. Our badges, business toolkit, and communication guidelines have made it easier and more effective for the team at EET Group to share their good work.

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Kristian Lading, Group Chief Products and Solutions Officer at EET Group, is building something of a reputation for his sustainability efforts, both at home and at work. His colleagues fondly refer to him as the “Tree Man” and his daughter describes his job as “selling electronic spare parts and planting trees”. We fully endorse that job description! 
<blockquote>Making a positive impact on the environment and contributing to the fight against climate change is something we at EET take great pride in. We will continue to work with Ecologi and our valued customers and suppliers to grow the EET Forest and support reforestation efforts around the world. It helps us engage with customers and suppliers, and attract new employees, as everybody understands that planting trees is great for our planet.</blockquote>

<h2>Want to make your business greener, better, faster, stronger?</h2>
If this article has inspired your business to start its climate journey, talk to our team today.

‘Don’t Look Up’ : Our take on the movie

Hitting close to home

Power and popularity

Human reactions to the crisis

Using analogies to talk about climate change

Starting conversations

More posts

Climate Commitments Survey: UK businesses making sustainability core business strategy

Impact Report 2023: Another year of impact for our planet

Case study: How EET Group is embedding sustainability into IT distribution

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