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Charting the path to net-zero for businesses

Net-zero means that a business has reduced the greenhouse gas emissions from its operations and value chain by 90%. This is in line with climate science, limiting global warming to 1.5°C. Any remaining unavoidable emissions (up to 10% of overall company emissions against the base year) are then mitigated by funding carbon removal projects. So, what’s the best way to get there?

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In recent years, net-zero has become a buzzword sweeping through corporate boardrooms, governments, and water cooler conversations. Businesses increasingly want to be part of the solution and take climate action, with net-zero representing the ultimate goal. It’s become a beacon of hope for mitigating the worst impacts of climate change. However, net-zero is also one of the most widely misused terms in the climate space, often used interchangeably with “carbon neutral”, and bolted onto ambitious corporate targets with arbitrary dates and no supporting evidence. 
Much of the confusion stems from the fact that, until recently, there was no universally accepted definition of the term. While carbon neutrality and net-zero are both rooted in balancing human-induced (anthropogenic) emissions, the paths to achieving them are very different. You can check out our<a href="https://ecologi.com/articles/blog/carbon-neutral-vs-net-zero-whats-the-difference" target="_blank" rel="noopener"> blog with more detail on the differences between carbon-neutral and net-zero</a>, and hear why at Ecologi we recommend following a net-zero pathway, and not a carbon neutral one.

Clearing up the confusion with the SBTi Net-Zero Standard

Fortunately, the <a href="https://sciencebasedtargets.org/net-zero" target="_blank" rel="noopener">Science Based Targets initiative (SBTi)</a> has stepped up to clear the confusion in recent years, by publishing the <a href="https://sciencebasedtargets.org/resources/files/Net-Zero-Standard.pdf" target="_blank" rel="noopener">SBTi Net-Zero Standard</a>. In doing so, the SBTi has provided a clear definition of net-zero and shown how businesses can achieve it. 
With a robust framework grounded in climate science, business leaders can now confidently set emissions reduction targets in line with the Paris Agreement and take the climate action necessary to limit global temperature rise to 1.5°C.
Under the <a href="https://sciencebasedtargets.org/resources/files/Net-Zero-Standard.pdf">SBTi Net-Zero Standard</a>, corporate net-zero is defined as: 
<ul>
<li style="font-weight: 400;" aria-level="1">Reducing scope 1, 2, and 3 emissions to zero or to a residual level that is consistent with reaching net-zero emissions at the global or sector level in eligible 1.5°C-aligned pathways </li>
<li style="font-weight: 400;" aria-level="1"> Neutralising any residual emissions at the net-zero target year and any GHG emissions released into the atmosphere thereafter.</li>
</ul>

The process of getting to net-zero for businesses consists of four key elements:
&nbsp;
<ol>
<li>Near-Term Science-Based Targets &#8211; not interchangeable with long-term targets, near-term targets galvanise action and initiate change to make sure that businesses can achieve rapid and significant reductions in emissions (<a href="https://sciencebasedtargets.org/resources/files/Net-Zero-Standard.pdf" target="_blank" rel="noopener">typically 4.2% p.a</a>*) by 2030, in line with climate science.</li>
<li>Long-Term Science-Based Targets &#8211; determine how much a company must reduce their value chain emissions to align with limiting warming to 1.5°C. A company cannot claim to be net-zero until the long-term science-based target has been reached (90% reduction in emissions*). The deadline for long-term targets is 2050, but more ambitious companies are striving to reach net-zero before this.</li>
<li>Beyond Value Chain Mitigation &#8211; The SBTi encourages companies to take action and fund projects with climate benefits beyond their value chain. This will help to mitigate GHG emissions and lead to additional benefits for people and the planet in support of the UN’s Sustainable Development Goals. Beyond value chain mitigation should supplement, rather than replace, a comprehensive decarbonisation strategy &#8211; and it can include, for example, funding carbon avoidance or removal projects, nature restoration schemes, research and development, new technologies, and supporting environmental legal defence (amongst others). As a result of funding carbon removal or avoidance projects, a company may become &#8216;carbon neutral&#8217;. However, this is not the end goal, and emissions reduction should be prioritised.</li>
<li>Neutralisation &#8211; The SBTi acknowledges that it may not be feasible for some industries to achieve zero emissions and decarbonise 100% of the value chain. As a result, once long-term decarbonisation targets have been reached, companies must use carbon removals to neutralise unavoidable emissions (which must not exceed 10% of overall company emissions against the base year).   </li>
</ol>
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* Targets and required reduction varies across industries. Please refer to the SBTi Net-Zero standard for clarification.

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Now you know what net-zero means, it’s time to put the theory into action Here’s a six-stage pathway to reaching corporate net-zero. While it may seem linear, the process is circular and dynamic. You will need to revisit each stage a number of times before achieving long-term science-based targets and becoming certified as net-zero. That’s all part of the journey.
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<ol>
<li>Commit &#8211; There must be an acknowledgement that your business can be part of the solution and needs to change. Net-zero doesn’t happen overnight, it’s a transition that needs a long-term commitment. It requires systematic processes and structural changes across the entire value chain. So the relevant internal stakeholders need to understand the reasons for change and buy into the process.</li>
<li>Calculate &#8211; Calculation is key to understanding your starting point, identifying emission hotspots in your value chain and seeing the greatest opportunities for reduction. This stage is repeated throughout your journey to net-zero (typically on an annual basis) to measure performance against your targets and the impact of your reduction strategies.</li>
<li>Strategy and Target Setting &#8211; Once you’ve measured your emissions and established a starting point, you can begin to analyse your footprint and identify a suitable transition strategy to decarbonise your operations. Strategy and target setting should be done in unison. There is little point in setting targets if you don’t know how to achieve them.  Every business is unique, and what may be a suitable target for one business may be unrealistic for another. By developing a strategy alongside targets, you can assess their feasibility. Likewise, science-based targets complement strategy as they guide your level of ambition, hold you accountable and provide a measurable indicator of success.</li>
<li>Reduce and Engage &#8211; Once a strategy has been established, it is essential to start implementing the plan by following a logical and achievable set of steps. This is not an overnight process and must also align with your business environment to be economically sustainable. Working with your supply chain is essential, as for many businesses up to 90% of emissions can come from the  value chain. While this makes things more challenging, there are steps that you can take to support sustainable procurement and reduce your indirect emissions. *We intend to run further workshops and provide tools to support you in achieving this.</li>
<li>Remove &#8211; The penultimate stage of net-zero occurs after significant reduction has been achieved, and it’s the removal of unavoidable emissions through buying and retiring carbon removal credits. Under the SBTI Net-Zero Standard, only up to 10% of your overall emissions against the base year can be removed in this way. You can only become certified as net-zero if using carbon removal credits as opposed to avoidance credits. You may, however, use carbon avoidance credits throughout your journey to becoming net-zero, to offset your emissions while implementing emissions reductions to achieve carbon neutrality. It should be emphasised that carbon neutrality is a stepping stone to net-zero and is a supplementary action to mitigate the effects of your current emissions. Net-zero should remain your long-term goal.</li>
<li>Certify &#8211; Once you’ve taken action to reduce your emissions and potentially become carbon neutral, you will return to the calculation stage to assess the difference your changes have made, then re-evaluate your strategy and next steps. You will likely have to go through this cycle a number of times before you have achieved the required level of emissions reductions and transitioned to a state of net-zero. Then it’s time to really celebrate, as you can be certified as net-zero under the SBTi.</li>
</ol>
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Crucially, whilst undertaking their net-zero journey businesses need to begin to prioritise people and planet, rather than just profit. This pathway, and the knowledge it requires may seem daunting. But we’ve been working hard behind the scenes to simplify the process by developing our very own carbon accounting tool. Ecologi Zero has been designed to remove the barriers that prevent small and medium-sized enterprises (SMEs) from starting their net-zero journey.
Ecologi Zero lets you calculate and analyse your footprint for free, using simple interactive dashboards. We also plan to introduce new features in the coming months, to support you through strategy development, target-setting and emissions reduction. Plus, you’ll soon also be able to support beyond value chain mitigation and carbon avoidance projects through Ecologi’s Impact Shop. 
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<a href="https://ecologi.com/business/zero" target="_blank" rel="noopener">Find out more about Ecologi Zero and start your net-zero journey</a>

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Hopescrolling: The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
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<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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Case studies

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

Charting the path to net-zero for businesses

Carbon neutral vs net-zero

Clearing up the confusion with the SBTi Net-Zero Standard

The key elements of corporate net-zero

A six-stage path to achieving net-zero

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Hopescrolling: The Good News timeline

Ecologi acquires Net Zero Now

4 hospitality companies leading the way on climate action

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