The way we think about carbon offsetting is all wrong
Sam Jackson
Offsetting to compensate for business-as-usual emissions is OUT
Reducing emissions whilst committing to fund high-quality climate action is IN
Reducing your business emissions is a marathon, not a sprint
![](https://offsetearth.imgix.net/app/uploads/20230516121133/The-way-we-think-about-Carbon-Offsetting_Illos_1600x744px_V3.png?w=1600&auto=format)
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High-quality climate action that ‘goes beyond’
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What makes a project high-quality?
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Reframing carbon offsetting in a way that makes a real difference
How to take the first step on your climate journey
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