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5 strategies to increase your company’s climate leadership in 2025

As environmental concerns become increasingly central to consumer and corporate agendas, businesses are recognising the need to make a positive climate impact. Implementing effective sustainability strategies not only meets corporate responsibilities but also offers significant advantages in boosting brand reputation, customer engagement, and competitive positioning.
<ol>
<li>Engage colleagues </li>
<li>Communicate your impact and avoid greenwashing</li>
<li>Grow your brand reputation</li>
<li>Attract more (eco-conscious) customers</li>
<li>Increase competitive advantage</li>
</ol>
In this article, we’ll share 5 ways to boost your business’s climate impact this year, with examples of how Ecologi’s partners are leading the way.

<h2>1. Engage colleagues in your climate strategy</h2>
Involving employees in sustainability initiatives fosters a culture of environmental responsibility and strengthens their connection to the company’s climate goals. Engaged employees are more likely to contribute to and advocate for the company’s mission and objectives, enhancing overall organisational culture.
See it in action:
<a href="https://ecologi.com/mulberry" target="_blank" rel="noopener">Mulberry</a>, a luxury fashion brand, integrates sustainability into its employee experience through its partnership with Ecologi. New employees are welcomed with a tree planted in Mulberry’s virtual ‘Welcome Forest’ and quarterly the company calculates and offsets its carbon impact from business flights. This aligns with a new travel policy encouraging employees to consider their environmental impact when planning trips.
Mulberry also funds tree planting for internal milestones, such as the annual Festive Advent Calendar and training days. These initiatives serve as opportunities to educate and inspire employees around Mulberry’s climate journey through internal communications.

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<h2>2. Communicate your impact and avoid greenwashing</h2>
Transparent communication around sustainability efforts is crucial to building trust with stakeholders and avoiding accusations of greenwashing. Clearly articulating environmental actions and their impacts ensures credibility and fosters stakeholder confidence, in turn boosting your business’s climate impact story. Ecologi’s 2024 <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">Climate Commitments Survey</a> found that 40% of businesses are confident in sharing their sustainability actions transparently. 
See it in action:
<a href="https://ecologi.com/eetgroup" target="_blank" rel="noopener">EET Group</a>, a leading IT distributor, actively shares its reforestation efforts at customer and supplier events. The team invites suppliers to contribute to their collective impact by helping grow the EET Group company forest, cultivating a collaborative approach to sustainability.
At Ecologi, we want to make it as easy as possible for our partners to share their impact. Using Ecologi’s communication tools, including badges and guidelines, has enabled the team at EET Group to effectively showcase their climate initiatives, enhancing transparency and stakeholder engagement.

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<h2>3. Grow your brand reputation through sustainability</h2>
Sustainability directly enhances brand reputation, with <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">29% of businesses</a> identifying it as the leading driver for environmental action. Consumers are increasingly favouring brands that demonstrate environmental responsibility and align with their own eco-conscious values, leading to improved customer perception, trust, and loyalty.
See it in action:
<a href="https://ecologi.com/msq" target="_blank" rel="noopener">MSQ</a>, a global marketing group, has achieved carbon-negative status across its 13 offices by offsetting more carbon than they produce. They are true leaders in sustainability. With approved Science-Based Targets for 2030 and a partnership with Ecologi, the company offsets emissions through tree planting and carbon removals.
MSQ also promotes sustainable service offerings across its agencies, such as low-carbon film shoots and websites. Through innovative projects like Covent Carbon Capture, MSQ showcases its creativity in addressing carbon emissions, further strengthening its brand reputation. MSQ is also a signed-up member of the Million Tree Pledge and has planted over 150,000 trees to date.

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<h2>4. Attract more (eco-conscious) customers 
</h2>
Implementing sustainable policies is a magnet for green consumers, with <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">28% of businesses</a> experiencing increased interest from environmentally-aware customers. Actions like using greener suppliers and reducing single-use plastics resonate with this demographic, drawing them towards brands that prioritise climate responsibility. Sustainability works wonders for both customer attraction and long-term loyalty.​
See it in action:
<a href="https://ecologi.com/smartestenergygroup/smartestenergybusiness" target="_blank" rel="noopener">SmartestEnergy Business</a> was founded on a commitment to renewable energy and when the team decided to take a more proactive stance on tackling climate change, they formed a partnership with Ecologi.
SmartestEnergy Business uses the partnership to plant ten trees for every renewable energy customer who joins or renews. Customers receive certificates recognising their contributions, creating a tangible connection to climate action and fostering goodwill.
Through a Climate Action Calendar, the company funds monthly carbon avoidance or removal projects, from wildlife protection to blue carbon initiatives. These efforts are highlighted in the Sustainable Spotlight, which shares impactful stories across their Info Hub, social media, and newsletters, attracting more eco-conscious customers to the brand.

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See it in action:
The <a href="https://ecologi.com/yourcoop" target="_blank" rel="noopener">Midcounties Co-operative</a> seeks to attract eco-conscious customers by showcasing the impact of its partnership with Ecologi. Through personalised online project spotlights and detailed climate impact pages, the team highlights the success of the initiatives they support. Customers and members are encouraged to explore their impact via Ecologi profile pages featuring sub-forests for each trading division.
By sharing tangible achievements and fostering collaboration, the Midcounties Co-operative demonstrates its commitment to climate action, building deeper connections with customers who prioritise sustainability.

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<h2>5. Increase competitive advantage</h2>
Adopting sustainable practices can differentiate a company from its competitors, providing a significant competitive edge. Our Climate Commitments Survey found that <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">22% of businesses</a> say eco-friendly practices differentiate them from competitors. 
As more companies make environmental commitments, those who take proactive steps—such as measuring carbon footprints, setting reduction targets, and investing in renewable energy—position themselves ahead of others who are slower to adapt. These kinds of environmental strategies signal innovation and forward-thinking, appealing to consumers and investors alike.
See it in action:
<a href="https://ecologi.com/remarkably" target="_blank" rel="noopener">Remarkably</a>, a creative consultancy focused on building brands for a better world, has been climate positive since its inception and achieved B Corp certification in 2021. By quantifying its carbon footprint using <a href="https://zero.ecologi.com/signup" target="_blank" rel="noopener">Ecologi Zero</a> and investing in global impact projects, Remarkably demonstrates a steadfast commitment to sustainability. This dedication not only aligns with their core purpose but also distinguishes them in the marketplace as a leader in responsible business practices.

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Integrating sustainability into your business strategy is not only good for the environment but also enhances employee engagement, brand reputation, customer attraction, and competitive advantage. By adopting transparent and impactful climate action, your business can make a meaningful difference in the world.
Ready to elevate your company’s climate impact? Partner with Ecologi to support verified climate projects and achieve your sustainability goals. Schedule a 30-minute discovery call with one of our climate experts to discuss your business goals and receive a tailored solution.

Schedule a 30-minute discovery call with our climate experts

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Hopescrolling: The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
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<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
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<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

5 strategies to increase your company’s climate leadership in 2025

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