Blog

blog_strategies_climateleadership_header

Blog_Strategies_ClimateLeadership_Header

5 strategies to increase your company’s climate leadership in 2025

As environmental concerns become increasingly central to consumer and corporate agendas, businesses are recognising the need to make a positive climate impact. Implementing effective sustainability strategies not only meets corporate responsibilities but also offers significant advantages in boosting brand reputation, customer engagement, and competitive positioning.
<ol>
<li>Engage colleagues </li>
<li>Communicate your impact and avoid greenwashing</li>
<li>Grow your brand reputation</li>
<li>Attract more (eco-conscious) customers</li>
<li>Increase competitive advantage</li>
</ol>
In this article, we’ll share 5 ways to boost your business’s climate impact this year, with examples of how Ecologi’s partners are leading the way.

<h2>1. Engage colleagues in your climate strategy</h2>
Involving employees in sustainability initiatives fosters a culture of environmental responsibility and strengthens their connection to the company’s climate goals. Engaged employees are more likely to contribute to and advocate for the company’s mission and objectives, enhancing overall organisational culture.
See it in action:
<a href="https://ecologi.com/mulberry" target="_blank" rel="noopener">Mulberry</a>, a luxury fashion brand, integrates sustainability into its employee experience through its partnership with Ecologi. New employees are welcomed with a tree planted in Mulberry’s virtual ‘Welcome Forest’ and quarterly the company calculates and offsets its carbon impact from business flights. This aligns with a new travel policy encouraging employees to consider their environmental impact when planning trips.
Mulberry also funds tree planting for internal milestones, such as the annual Festive Advent Calendar and training days. These initiatives serve as opportunities to educate and inspire employees around Mulberry’s climate journey through internal communications.

blog_case_study_mulberry_banner_subprofiles

Blog_Case_Study_Mulberry_Banner_SubProfiles

blog_case_study_mulberry_banner_quote

Blog_Case_Study_Mulberry_Banner_Quote

<h2>2. Communicate your impact and avoid greenwashing</h2>
Transparent communication around sustainability efforts is crucial to building trust with stakeholders and avoiding accusations of greenwashing. Clearly articulating environmental actions and their impacts ensures credibility and fosters stakeholder confidence, in turn boosting your business’s climate impact story. Ecologi’s 2024 <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">Climate Commitments Survey</a> found that 40% of businesses are confident in sharing their sustainability actions transparently. 
See it in action:
<a href="https://ecologi.com/eetgroup" target="_blank" rel="noopener">EET Group</a>, a leading IT distributor, actively shares its reforestation efforts at customer and supplier events. The team invites suppliers to contribute to their collective impact by helping grow the EET Group company forest, cultivating a collaborative approach to sustainability.
At Ecologi, we want to make it as easy as possible for our partners to share their impact. Using Ecologi’s communication tools, including badges and guidelines, has enabled the team at EET Group to effectively showcase their climate initiatives, enhancing transparency and stakeholder engagement.

blog_case_study_eet_banner_share-2

Blog_Case_Study_EET_Banner_Share

blog_case_study_eet_banner_quote-2

Blog_Case_Study_EET_Banner_Quote

<h2>3. Grow your brand reputation through sustainability</h2>
Sustainability directly enhances brand reputation, with <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">29% of businesses</a> identifying it as the leading driver for environmental action. Consumers are increasingly favouring brands that demonstrate environmental responsibility and align with their own eco-conscious values, leading to improved customer perception, trust, and loyalty.
See it in action:
<a href="https://ecologi.com/msq" target="_blank" rel="noopener">MSQ</a>, a global marketing group, has achieved carbon-negative status across its 13 offices by offsetting more carbon than they produce. They are true leaders in sustainability. With approved Science-Based Targets for 2030 and a partnership with Ecologi, the company offsets emissions through tree planting and carbon removals.
MSQ also promotes sustainable service offerings across its agencies, such as low-carbon film shoots and websites. Through innovative projects like Covent Carbon Capture, MSQ showcases its creativity in addressing carbon emissions, further strengthening its brand reputation. MSQ is also a signed-up member of the Million Tree Pledge and has planted over 150,000 trees to date.

blog_enterprises_leadingtheway_banner_quote_02

Blog_Enterprises_LeadingTheWay_Banner_Quote_02

<h2>4. Attract more (eco-conscious) customers 
</h2>
Implementing sustainable policies is a magnet for green consumers, with <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">28% of businesses</a> experiencing increased interest from environmentally-aware customers. Actions like using greener suppliers and reducing single-use plastics resonate with this demographic, drawing them towards brands that prioritise climate responsibility. Sustainability works wonders for both customer attraction and long-term loyalty.​
See it in action:
<a href="https://ecologi.com/smartestenergygroup/smartestenergybusiness" target="_blank" rel="noopener">SmartestEnergy Business</a> was founded on a commitment to renewable energy and when the team decided to take a more proactive stance on tackling climate change, they formed a partnership with Ecologi.
SmartestEnergy Business uses the partnership to plant ten trees for every renewable energy customer who joins or renews. Customers receive certificates recognising their contributions, creating a tangible connection to climate action and fostering goodwill.
Through a Climate Action Calendar, the company funds monthly carbon avoidance or removal projects, from wildlife protection to blue carbon initiatives. These efforts are highlighted in the Sustainable Spotlight, which shares impactful stories across their Info Hub, social media, and newsletters, attracting more eco-conscious customers to the brand.

blog_case_study_smartestenergybusiness_banner_quote

Blog_Case_Study_SmartestEnergyBusiness_Banner_Quote

blog_case_study_smartestenergybusiness_banner_profile

Blog_Case_Study_SmartestEnergyBusiness_Banner_Profile

See it in action:
The <a href="https://ecologi.com/yourcoop" target="_blank" rel="noopener">Midcounties Co-operative</a> seeks to attract eco-conscious customers by showcasing the impact of its partnership with Ecologi. Through personalised online project spotlights and detailed climate impact pages, the team highlights the success of the initiatives they support. Customers and members are encouraged to explore their impact via Ecologi profile pages featuring sub-forests for each trading division.
By sharing tangible achievements and fostering collaboration, the Midcounties Co-operative demonstrates its commitment to climate action, building deeper connections with customers who prioritise sustainability.

blog_case_study_yourcoop_banner_subprofiles

Blog_Case_Study_YourCoop_Banner_SubProfiles

<h2>5. Increase competitive advantage</h2>
Adopting sustainable practices can differentiate a company from its competitors, providing a significant competitive edge. Our Climate Commitments Survey found that <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">22% of businesses</a> say eco-friendly practices differentiate them from competitors. 
As more companies make environmental commitments, those who take proactive steps—such as measuring carbon footprints, setting reduction targets, and investing in renewable energy—position themselves ahead of others who are slower to adapt. These kinds of environmental strategies signal innovation and forward-thinking, appealing to consumers and investors alike.
See it in action:
<a href="https://ecologi.com/remarkably" target="_blank" rel="noopener">Remarkably</a>, a creative consultancy focused on building brands for a better world, has been climate positive since its inception and achieved B Corp certification in 2021. By quantifying its carbon footprint using <a href="https://zero.ecologi.com/signup" target="_blank" rel="noopener">Ecologi Zero</a> and investing in global impact projects, Remarkably demonstrates a steadfast commitment to sustainability. This dedication not only aligns with their core purpose but also distinguishes them in the marketplace as a leader in responsible business practices.

blog_7-climate_impact_risks_01blog_7-climate_impact_risks_remarkably-quote_banner

Blog_7-Climate_Impact_Risks_01Blog_7-Climate_Impact_Risks_Remarkably-Quote_Banner

Integrating sustainability into your business strategy is not only good for the environment but also enhances employee engagement, brand reputation, customer attraction, and competitive advantage. By adopting transparent and impactful climate action, your business can make a meaningful difference in the world.
Ready to elevate your company’s climate impact? Partner with Ecologi to support verified climate projects and achieve your sustainability goals. Schedule a 30-minute discovery call with one of our climate experts to discuss your business goals and receive a tailored solution.

Schedule a 30-minute discovery call with our climate experts

blog_goodnews_header-2

Blog_GoodNews_Header

Hopescrolling: The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

Impact Reports

blog_impact_report_header-1

Blog_Impact_Report_Header (1)

Ecologi Impact Report 2024

Each year, we publish our Impact Report to share the tangible difference our community has helped create. Our 2024 report not only highlights the progress of the projects the Ecologi community has supported over the past twelve months, it also includes, for the first time, our own greenhouse gas inventory and emissions management plan.
You can read the full report below, or stay with us here for a quick snapshot of the most impactful numbers and milestones from last year.

<h3>Read the full 2024 Impact Report</h3>
<div class="ecologi-video-full-width"><iframe src="https://cms-assets.offset.earth/app/uploads/20250422095731/Ecologi_Impact_Report_2024_-1.pdf" width="595" height="1100" frameborder="0"></iframe></div>
<div></div>

<h2>87 million trees funded to date</h2>
In 2024, the Ecologi community funded 9.97 million trees through reforestation projects across 13 countries and 5 continents, bringing our all-time total to over 87 million trees.
We worked with 10 dedicated partners – including two recognised as UN World Restoration Flagships, Acción Andina and Trees for the Future &#8211; to restore degraded and threatened forests. These projects not only support climate resilience and biodiversity, but also positively contribute to over 47,800 livelihoods around the world.

<h2>19,500 m2 wildflower, wetlands and wildlife habitat funded for restoration in 2024</h2>
From the peatlands of the Isle of Skye to the slopes of Dumyat, our dedicated <a href="https://ecologi.com/impact-shop/support-wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflower, Wetlands and Wildlife</a> restoration project supported community-led efforts to revive native ecosystems and protect biodiversity. 
At the Uigshader Living Forest Project, once a commercial timber site, native trees planted with Ecologi funding are thriving with signs of natural regeneration and native species, such as the eared willow (Salix aurita) returning. 
Meanwhile, at Dumyat, the reintroduction of wildflowers and targeted restoration work has already made a visible impact. Rare species are returning, including the Northern Brown Argus (Aricia artaxerxes) which was spotted close to the site after a century-long absence, and the Sticky Catchfly (Viscaria vulgaris), one of the UK’s rarest plants, now flourishing thanks to restoration efforts.
This work wouldn’t be possible without our project partner, the Future Forest Company, and the continued support of our community. Together, we can restore habitats, protect vulnerable species, and drive forward nature-based solutions that are critical in our fight against climate change.

<h2>548,200 tCO2e emissions avoidance funded in 2024</h2>
Last year, the Ecologi community prevented over 560,000 tonnes of carbon emissions through a diverse portfolio of high-impact projects.
This includes more than 179,000 tonnes through landfill gas capture initiatives &#8211; some of the first globally to receive the new CCP-Approved label from the Integrity Council for the Voluntary Carbon Market.
Ecologi also funded over 330,000 tonnes of emissions avoidance through nature-based forest protection projects across Brazil, Colombia, and Indonesia, helping safeguard tropical peatlands and biodiversity hotspots while preserving vital carbon stores. An additional 53,000 tonnes of emissions were avoided through community-based initiatives, including fuel-efficient cookstove projects in Uganda and Kenya. These efforts reduce deforestation and pollution and deliver meaningful health and social outcomes.

<h2>21,200 tCO2 carbon dioxide removal funded in 2024</h2>
Carbon removal remains one of the most emerging areas in the voluntary carbon market, with innovative technologies still scaling and costs remaining high. Despite these challenges, the Ecologi community funded over 21,000 tonnes of carbon removal in 2024, helping to accelerate progress in this vital area of climate action.
One such initiative is Enhanced Rock Weathering (ERW), a nature-based solution developed by our partner UNDO. This process involves spreading finely crushed silicate rock, such as basalt, onto agricultural land, where it reacts with CO₂ in the atmosphere and locks it away for centuries.
Since launching ERW projects in July 2024, our community has funded 105 tonnes of carbon removal through this method. With the potential to remove billions of tonnes of CO₂ annually, Enhanced Rock Weathering represents an exciting step forward in the race to scale durable, science-backed carbon removal.

<h2>Our Greenhouse Gas Inventory </h2>
As part of our commitment to transparency and accountability, we’ve completed our greenhouse gas inventory for the past two years. In 2023, our total emissions were 1,993.37 tCO₂e, and 1,584.65 tCO₂e in 2024 
Whilst not common practice in our industry, we’ve chosen to include the emissions from our impact projects &#8211; both those that generate carbon credits, and those that don&#8217;t into our Scope 3 reporting, despite the challenges in quantifying them accurately. These projects play a central role in our business, and we believe in taking responsibility to try our best to estimate these emissions, rather than omitting them entirely. By using a spend-based methodology, we are taking a transparent step towards capturing the full impact of our operations, even if the current approach has its limitations, particularly around the use of financial proxies. 
Within our reporting, this remains our biggest area of uncertainty and will be a key area of focus moving forwards, with a primary objective to transition to the activity-based methodology whereby primary data can be applied. 
This inventory forms the foundation of our emissions management plan, helping us track progress and identify areas for continued reduction across our operations. To learn more about our approach to preparing our inventory and how we plan to focus on the betterment of data collection in the future, to reduce our reliance on assumptions and proxies, click the link below.

<h2>Read more stats and stories in our full Impact Report</h2>
This blog offers just a snapshot of what we’ve accomplished over the past 12 months. To explore the full picture, including detailed insights, impact data, and stories from the projects we’ve supported, dive into the full Impact Report which you can view <a href="https://cms-assets.offset.earth/app/uploads/20250422095731/Ecologi_Impact_Report_2024_-1.pdf" target="_blank" rel="noopener">here</a>.

<h2>Ready to take the lead in climate action?</h2>
Fill in the form below to book a 30 minute discovery call with our climate experts and find out more about working with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action.

Schedule a 30-minute discovery call

blog_netzeronow_announcement_header_01-1

Blog_NetZeroNow_Announcement_Header_01 (1)

Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

blog_netzeronow_announcement_banner_02-1

Blog_NetZeroNow_Announcement_Banner_02 (1)

Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

adobe-express-file

Adobe Express - file

The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

5 strategies to increase your company’s climate leadership in 2025

More posts

Hopescrolling: The Good News timeline

Impact Report 2024: A year of impact for our planet

Ecologi acquires Net Zero Now

Follow us

Members

Resources

© 2025 Ecologi

Stay in touch with Ecologi