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Climate Emergency

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2020 was the joint hottest year on record despite a 7% drop in greenhouse gas emissions. Why? 

The average temperature across the world in 2020 was <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">1.25°C higher than pre-industrial times</a>. This is dangerously close to the 1.5°C limit set by the world nations to avoid the worst impacts of climate change, and made 2020 the <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">joint hottest year on record</a>.  This means the last six years have been the six hottest years on record and that the period from 2011-2020 was the <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">hottest decade ever recorded</a>.
Only 2016 matched the heat recorded in 2020, however in 2016 there was a natural <a href="https://oceanservice.noaa.gov/facts/ninonina.html" target="_blank" rel="noopener">El Niño climate event</a> that boosts temperatures. Without the added factor of this natural event in 2016, <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">scientists predict that 2020</a> would have been the outright hottest year. 
Meanwhile, Europe saw its warmest year on record at <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">0.4°C warmer than 2019</a>, the previous hottest year on record. The Arctic and northern Siberia also saw particularly <a href="https://www.theguardian.com/environment/2021/jan/08/climate-crisis-experts-2020-joint-hottest-year-ever-recorded" target="_blank" rel="noopener">extreme average temperatures in 2020</a>, with a large region 3°C warmer than the long-term average, and some locations more than 6°C warmer. This led Arctic sea ice to shrink to its <a href="http://nsidc.org/arcticseaicenews/2020/09/arctic-sea-ice-decline-stalls-out-at-second-lowest-minimum/" target="_blank" rel="noopener">second-lowest extent</a> on record in september 2020. 
All this occurred in the year that we saw a <a href="https://essd.copernicus.org/articles/12/3269/2020/" target="_blank" rel="noopener">7% drop in worldwide greenhouse gas emissions</a> due to the global shutdown caused by the COVID-19 pandemic. Globally the burning of fossil fuels released <a href="https://www.globalcarbonproject.org/carbonbudget/" target="_blank" rel="noopener">34.1 billion tonnes</a> of carbon dioxide in 2020, down 2.3 billion tonnes from the previous year. The most<a href="https://www.globalcarbonproject.org/carbonbudget/" target="_blank" rel="noopener"> dramatic reduction</a> in emissions was seen in the transport sector, especially road traffic, with a steep dive in April when countries across the world had imposed strict limits on travel. Emissions from aviation were also reduced drastically, with a reduction of <a href="https://www.carbonbrief.org/global-carbon-project-coronavirus-causes-record-fall-in-fossil-fuel-emissions-in-2020" target="_blank" rel="noopener">75%</a> seen during the peak of COVID-19 lockdowns. At the start of December 2020, emissions from road transport and aviation were still lower than their December 2019 levels, by <a href="https://www.carbonbrief.org/global-carbon-project-coronavirus-causes-record-fall-in-fossil-fuel-emissions-in-2020" target="_blank" rel="noopener">10% and 40% respectively</a>. 
Why is it that in the year in which the coronavirus pandemic drove one of the largest, most dramatic drops in human CO2 emissions ever recorded, did we see an increase in warming? It&#8217;s all to do with how long CO2 remains in our atmosphere.

Throughout human history, the Earth&#8217;s climate has been changing. But the changes we are seeing now are happening much faster than they would do naturally. This is because of humans emitting carbon dioxide (CO2) and other greenhouse gases into the atmosphere. 
Greenhouse gases are gases that trap heat in a process called the greenhouse effect. When the sun’s energy reaches the Earth, some of it is absorbed by the Earth&#8217;s surface, and the rest is reflected back outwards. Most of this goes back into space, but some is absorbed by greenhouse gases and re-radiated back towards the Earth, causing further warming. The greenhouse effect is a natural process, without which the average temperature on the Earth would be <a href="https://public.wmo.int/en/our-mandate/focus-areas/environment/greenhouse%20gases#:~:text=The%20natural%20greenhouse%20effect%20is,approximately%2033%20degrees%20Celsius%20cooler." target="_blank" rel="noopener">-18°C</a>. 
However, human activities are accelerating this process by putting more greenhouse gases into the atmosphere, meaning that more heat is re-radiated back towards the Earth and leading to increased levels of warming. CO2 is the single most important greenhouse gas directly released by human activity. It is produced in high quantities by human sources and it stays in the atmosphere for a long time. This CO2 builds up in the atmosphere and continues to cause warming year after year.

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The difference between emissions and concentrations

The carbon dioxide that we release into the atmosphere through the burning of fossil fuels, industry processes, and deforestation is referred to as emissions. These are measured by the amount of greenhouse gas that we release into the atmosphere each year. 
The carbon dioxide that we release stays in the atmosphere for a very long time. This means that when we release more CO2 it adds to the big store of CO2 that is already there. The amount of CO2 that is actually in the atmosphere is called the CO2 concentration. It&#8217;s this store of carbon dioxide in the atmosphere that traps the Earth&#8217;s heat, leading to climate change. The atmospheric CO2 concentration has increased dramatically in recent decades due to human emissions. Currently it is about <a href="https://climate.nasa.gov/vital-signs/carbon-dioxide/" target="_blank" rel="noopener">415 parts per million</a> (ppm).

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Each year as we emit more and more, the concentration of CO2 in the atmosphere gets higher and higher. But even if we stopped emitting any greenhouse gases right now, the emissions we have already released over the past 200 years would still be there to cause warming. This is because CO2 has such a long lifetime. It is estimated that <a href="https://www.oxfordmartin.ox.ac.uk/downloads/briefings/Short_Lived_Promise.pdf" target="_blank" rel="noopener">15-40% </a>of the increase in CO2 due to fossil fuels is expected to remain in the atmosphere for over 1000 years. 
One analogy, used by the <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">carbon brief</a>, is the filling up of a bath from a tap. If the tap represents CO2 emissions and the water level in the bath is the CO2 concentrations in the atmosphere, then reducing emissions slightly is the same as slightly turning the tap down. Water is still flowing into the bath and so the level is still rising, just a bit slower. In the same way reducing emissions slightly does not immediately reduce concentrations of CO2, it only slows down the rate of increase. The carbon dioxide humans have already emitted can remain in the atmosphere for a hundred years; some of it could last <a href="https://blogs.ei.columbia.edu/2020/06/25/covid-19-impacts-climate-change/" target="_blank" rel="noopener">tens of thousands of years</a>.

What effect has the COVID-19 pandemic had? 

This explains why we didn&#8217;t immediately see an effect of the drop in emissions caused by the coronavirus pandemic. Although less CO2 was emitted in 2020 than in previous years, the CO2 that was emitted still added to the ongoing-build up in the atmosphere. 
One study predicted that across the whole of 2020, CO2 levels in the atmosphere would rise by <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">2.48ppm</a> (parts per million). This increase is <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">0.32ppm smaller</a> than if there had been no lockdown, but it is still an increase in the total atmospheric concentration, and since warming is related to cumulative emissions, the overall amount of avoided warming will be minimal. Until net global emissions reduce to zero, CO2 will continue to accumulate in the atmosphere and drive further change.

Hopefully this article has made it a bit clearer why the drop in emissions caused by lockdowns hasn&#8217;t perhaps had the impact on the climate that we may have hoped for. We need to see a continued reduction in emissions year after year, before this will start to impact significantly on the concentrations of greenhouse gases in the atmosphere.
The UK Met Office has issued a forecast that the CO2 levels in the atmosphere will pass a new milestone in 2021 &#8211; being <a href="https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2021/2021-carbon-dioxide-forecast" target="_blank" rel="noopener">50% higher than before the industrial revolution</a>. This not only means that we have released a massive amount of carbon dioxide into the atmosphere, but also the rate at which we have done so has increased significantly. It took over 200 years for the levels to increase by 25%, but now at just 30 years later we are approaching a 50% increase. 
Even if we reduce emissions now, it can take a while for these to have an effect on temperatures. This can seem demoralising, but it is why it is so important to act now. Our actions will take a while to impact on temperatures and there&#8217;s a certain amount of warming already baked in. We can’t allow any more warming to happen.
It is estimated that emissions need to decrease by <a href="https://www.unep.org/interactive/emissions-gap-report/2019/#:~:text=Today%2C%20we%20need%20to%20reduce,are%20ambitious%2C%20but%20still%20possible." target="_blank" rel="noopener">7.6% each year between 2020 and 2030 </a>to be on track to achieve the 1.5°C goal. Last year we roughly achieved the 7% reduction needed. This year we need to decrease 7.6% again from last year&#8217;s emissions, and then 7.6% below this in 2022 and so on. Each year must have a reduction of 7.6% on the year before that. 
So, last year showed a good start if you just look at emissions. But think about what it took for us to get there. Over 2.5 million people have now died from coronavirus, millions were out of work, car traffic in April was almost half of what it normally is, and air traffic virtually stopped completely. We need policies and action now to reduce emissions in a more stable and sustainable way.

How might we achieve the emissions reductions needed? 

We need rapid decarbonisation of the energy sector. Sadly <a href="https://ourworldindata.org/energy-mix" target="_blank" rel="noopener">84.3% of our energy</a> still comes from fossil fuels, which release CO2 into the atmosphere. We need to rapidly transition away from these polluting energy sources and towards clean renewable energy technologies such as wind, solar and hydro energy. 
We also need a global shift towards sustainable and climate-smart agriculture. <a href="https://ourworldindata.org/food-ghg-emissions" target="_blank" rel="noopener">26% of worldwide emissions </a>come from the agricultural sector, but by employing methods such as agroforestry, crop rotations, crop diversification, precision agriculture and many more we can ensure that enough food can be made on the same land indefinitely, without depleting our natural resources and minimising emissions. We also need policies and action to reduce deforestation and land clearance, particularly from the agricultural sector. 
Investments in industrial innovations are also needed to decarbonise more difficult sectors &#8211; such as the steel industry, and to tackle some of the open problems such as the need for better energy storage for wind and solar energy and improved electric batteries.

We all have a role to play if we are to achieve the emissions reductions needed. Bill Gates in his book <a href="https://www.gatesnotes.com/Energy/My-new-climate-book-is-finally-here" target="_blank" rel="noopener">‘How to avoid a climate disaster’</a> wisely highlighted three key things that ordinary people can do. 
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<ul>
<li aria-level="1">Use your political voice &#8211; Vote for parties that put climate change on the agenda. Parties can disagree on tactics to help get to zero but it needs to be a primary goal. You can also use your voice to talk to people that you know about climate change, and bring them around to the cause, even if their general political opinions are different to yours. Maximise the power of your voice by engaging in activism and joining groups such as <a href="https://www.greenpeace.org.uk/" target="_blank" rel="noopener">Greenpeace</a>, <a href="https://friendsoftheearth.uk/" target="_blank" rel="noopener">Friends of the Earth</a>, <a href="https://fridaysforfuture.org/" target="_blank" rel="noopener">Fridays for Future</a> and <a href="https://extinctionrebellion.uk/" target="_blank" rel="noopener">Extinction Rebellion</a>.</li>
</ul>
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<li aria-level="1">As a consumer, make the right choices &#8211; The old saying ‘vote with your wallet’ really applies here. It&#8217;s important to buy less, and to buy well. Only buy what you really need and when you do buy, choose the most sustainable option wherever possible. As a consumer you have power. If you buy an electric car, or buy artificial meat, it drives the rate of innovation up and makes a statement that more of this is needed.</li>
</ul>
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<li aria-level="1">As an employee, ask your company to take action &#8211; Engage the company you work with to take more action on sustainability within the organisation and their supply chain. One specific thing you can do is investigate your pension fund, and make sure that your money is supporting green funds. Learn about our <a href="https://ecologi.com/business">carbon offset programs for businesses.</a></li>
</ul>

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Achieving the emissions reductions needed to reach net zero by 2050 and to limit warming to 1.5°C isn&#8217;t going to be easy. It will need everyone to engage with the climate crisis and get involved in solving it. But we believe that we can do it. <a href="https://ecologi.com/plan">Sign up</a> to Ecologi today to help fund the world&#8217;s best climate solutions. Together we have the power to change the world.

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Climate Commitments Survey 2024

Our Climate Commitments 2024 report surveyed 1,400 business owners and decision-makers to businesses with 1-1,000 employees spanning all regions of the UK and 28 professional sectors. 
There were three clear themes that emerged this year. Despite the continuing economic downturn, businesses are still making sustainability a core part of their strategy and reaping the benefits. Whilst more and more businesses are starting their net-zero journey the majority are not on course to hit their targets by 2050. Key barriers around investment, time and tools still remain as well as a lack of government support to accelerate the transition to the net zero economy.
<h3>Read the full report </h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20240415131731/Climate_Commitments_Survey.pdf" target="_blank" rel="noopener">here</a>

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<h3>1. Despite the continuing economic downturn, businesses are making sustainability a core part of their strategy and reaping the benefits.</h3>
76% said becoming more environmentally sustainable is a core business strategy for their organisation in 2024.
Despite the current cost of living crisis nearly two thirds (64%) say that the economic downturn is having a positive or no impact at all on their sustainability commitments with only a third (29%) saying it is having a negative impact. As a result 81% are planning on either increasing or maintaining their investment in sustainability initiatives.
Changing business practices are wide-ranging and have seen nearly half of respondents increasing rates of recycling (49%) or reducing energy consumption (48%) while over a third (37%) have taken the step of using ‘greener’ suppliers and products, been educating employees on best practices to reduce climate change (35%) and increased their use of renewable energy (35%).
For the two thirds of businesses (63%) who have set sustainability targets, they are reporting multiple business benefits. These range from improved brand reputation (34%), reduced costs (31%), increased productivity and/or innovation (30%), attracting more eco-conscious customers (28%), employee loyalty and/or motivation (28%), competitive advantage (22%) and increased revenue and/or market share (22%).

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<h3>2. More and more businesses are starting their net-zero journey but are not on course to hit their targets</h3>
72% of businesses have either measured their footprint consistently over the past few years (35%) or in the last year (37%) demonstrating the momentum in the first step on a net-zero journey.
Around a third have calculated their carbon footprint (30%), set emissions reductions targets (35%), achieved emissions reductions (30%) and funded climate action (35%) but less than a third (27%) were on track to reach net-zero by 2050 or sooner.
Businesses still recognised the role of carbon offsetting as an effective way for businesses to contribute to global climate action (21%) when used as part of a wider strategy (17%) after reducing emissions as much as possible (17%). Funding tree planting still tops the list as businesses’ number one favoured climate action solution (46%), followed by renewable energy (38%), habitat conservation &amp; restoration (37%), rainforest conservation (32%) and carbon dioxide removal (31%).

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<h3>3. Barriers around investment, time and tools still remain, as well as a lack of government support.</h3>
Over a third of UK businesses cited financial constraints (32%), the cost of tools or technology (28%), lack of government support in the form of incentives (25%), time constraints (25%) and the lack of the ability to measure their carbon footprint (20%). 
The business sector is calling out for more support from the government.  Nearly eight in ten (79%) of UK businesses feel that the government should provide more support to improve their environmental affairs, three quarters (76%) feel that the government investing in the green economy would be good for business, creating jobs and lowering their running costs while 73% feel more government support is key to their business increasing its sustainability targets.
With less than half (49%) of businesses yet to apply for government funding to make their business greener there’s a clear desire for more funding (45%) and incentives (44%) to be made available as well as clearer information (40%) on how to access these.

<h3>Businesses can lead the sustainable revolution</h3>
Ecologi remains committed to supporting businesses on their climate journey through our all-in-one platform allowing organisations to calculate their carbon footprint, set targets and reduce their emissions whilst funding high quality climate action projects. Our mission is to inspire and empower businesses to accelerate global climate action.
We’re trusted by over 20,000 businesses. Why not add yours to the list? If you want to make your business greener, better, faster, stronger, speak to our expert team.
You can access the full data set <a href="https://docs.google.com/spreadsheets/d/e/2PACX-1vR2QZj3JAUk_f4suOMmd653C6AEiytUp_T5WhBnUOypIkW9Wf9yT61C9TzQ4_GMwQ/pubhtml" target="_blank" rel="noopener">here</a>

Speak to our expert team to make your business greener, better, faster, stronger

Ecologi Impact Report 2023: Another year of impact for our planet

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Impact Report 2023: Another year of impact for our planet

Read our 2023 Impact Report to discover the incredible achievements of the Ecologi community.

It’s that time of year again, when we share our annual Impact Report to highlight the scale of the impact funded by our community, and the incredible achievements of the impactful projects that Ecologi has supported over the past twelve months.
Read the full report below, or stick with us here, as we summarise some of the top facts and figures from 2023.

<h2>Over 75 million trees funded</h2>
…in fact, nearly 77 million! As of the end of the year, the Ecologi community has funded the planting of 76.9 million trees in eighteen countries around the world – from Argentina to Tanzania.
This includes 20.6 million trees which were funded by the Ecologi community in 2023, representing 27% of our overall count of trees funded to date.
We also now support reforestation projects in all four nations of the United Kingdom, and have planted 300,000 trees here at home.

<h2>Over 38,000 livelihoods supported through reforestation and agroforestry projects</h2>
We are constantly working on improving our understanding of how our funding for reforestation projects supports local people and communities.
Thanks to improved data visibility across our projects this year, we can report that the reforestation projects we fund support at least 38,000 people – for example through training, employment, investment in micro-businesses, or the provision of healthcare and wellbeing services.

<h2>New habitat restoration projects already showing results</h2>
In October, we launched our first-ever dedicated habitat restoration project – called <a href="https://ecologi.com/projects/wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflowers, Wetlands and Wildlife</a>. This project supports the Future Forest Company’s projects restoring and conserving habitats and ecosystems that are important for native biodiversity in the United Kingdom – costing only a few pounds per square metre of habitat restored.
In just the last quarter of 2023, our community funded it’s first 5,000 m2 of habitat restoration, and the sites are already seeing some exciting signs that this restorative effort is working – with the return of the Northern brown argus (Aricia artaxerxes) to Stirlingshire, and elusive pine martens (Martes martes) spotted at Dumyat.

<h2>Another half a million tonnes of carbon avoidance</h2>
Our community funded another 565 ktCO2e this year, bringing our all-time total of emissions avoided to 2.96 MtCO2e (million tonnes).
This year, we saw increased demand for a wide range of projects that feature lots of co-benefits, with Community-based projects (like cookstoves and boreholes) averaging 7.25 validated benefits for the UN Sustainable Development Goals (SDGs), and Nature-based projects averaging 5.38 SDGs.
The voluntary carbon market has received a lot of attention and scrutiny this year, which has helped to expose some of the poor-quality projects on the market, as well as increasing transparency, due diligence and quality standards across the board. This year, we joined the <a href="https://cmif.co.uk/" target="_blank" rel="noopener">Carbon Markets Innovation Forum</a>, to join up with other startups in the carbon markets who are dedicated to supporting only high-quality projects.
Thanks to all these positive changes, as well as a huge demand for high-quality projects, the market is starting to bounce back – and high-quality projects are starting to receive the attention (and funding) they deserve. You can read more about how we review projects before funding them <a href="https://ecologi.com/articles/blog/funding-carbon-credits" target="_blank" rel="noopener">here</a>.

<h2>Our first 1,000 tonnes of carbon removal</h2>
Late in the year, we launched our first carbon removal projects onto our <a href="http://ecologi.com/impact-shop" target="_blank" rel="noopener">Impact Shop</a>, enabling our community to <a href="https://ecologi.com/projects/biochar" target="_blank" rel="noopener">fund biochar projects</a> for the first time, and our community funded our first 1,056 tonnes of removals.
Carbon removal projects are those which take carbon dioxide (CO2) which is already in the atmosphere, remove it, and store it somewhere in the biosphere (like in forests) or the geosphere (like underground). These tend to be much more expensive on the market than carbon avoidance, and so the volumes are modest. This year, we began to fund projects with durable storage – <a href="https://ecologi.com/impact-shop/support-biochar-carbon-removal-projects" target="_blank" rel="noopener">biochar carbon removal</a> – as well as those with nature-based storage, through <a href="https://ecologi.com/impact-shop/support-certified-blue-carbon-projects" target="_blank" rel="noopener">blue carbon</a> and <a href="https://ecologi.com/impact-shop/support-certified-afforestation-projects" target="_blank" rel="noopener">terrestrial afforestation (ARR)</a>.
Around 10% of our community’s carbon removal tonnes funded this year went towards biochar, with 40% for blue carbon and 50% for green ARR.

<h2>Read more stats and stories in our full Impact Report 2023</h2>
We’ve collected just a few of our favourite stats in this article, but you can read more – and more in-depth stories from all the projects supported – in the full report, <a href="https://docs.google.com/presentation/d/e/2PACX-1vSGPflji-t40_-gNYvj9Nam45ZQbcrU8EEFo9uuTk--SakI9khZ_kb3F42lxKq8JlwNzxAqyHK9vOz_/pub?start=false&amp;loop=false&amp;delayms=60000" target="_blank" rel="noopener">which you can view here</a>.
As ever, we extend our heartfelt thanks to every member of the Ecologi community who supported these wonderful projects in 2023, as well as all our partners and suppliers and other organisations who we have worked with this year.

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey.

Case studies

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Case study: How EET Group is embedding sustainability

Case study: How EET Group is embedding sustainability into IT distribution 

<h2>About EET Group</h2>
EET Group is a value adding IT distributor. They pride themselves on providing expert industry knowledge, tailored logistics solutions, unique sales services, and innovative marketing tools to support their partners&#8217; success.
Founded in 1986, operating in 23 markets across Europe and shipping to over 70 countries, EET Group offers an extensive portfolio of more than 1,100 brands. Their team of 750 employees works collaboratively to deliver unparalleled value to partners and customers.

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<h2>Issue</h2>
The distribution of spare parts was EET Group’s initial business focus and remains a cornerstone today, even as they have expanded their business into other areas. With a 30-year heritage in spare parts distribution, environmental purpose is embedded in their DNA.
Their mission is to extend the lifespan of electronic equipment, including printers, laptops, mobile phones, and servers, thereby diverting them from landfill. They give tech products a second life, before they become electronic waste. The team is already making significant progress in their climate journey, having calculated their carbon footprint and set emissions reductions goals. Their next step involves setting Science Based Targets.
EET Group was looking for a trusted partner capable of assisting them in making a greater positive impact on our planet while enhancing transparency. EET Group&#8217;s decision to collaborate with Ecologi was driven by a desire to attract employees, suppliers, and customers, as well as to enhance brand reputation and drive business growth.
The team also saw the benefit of joining a community that’s working together to collectively tackle the climate crisis, and connecting with other like-minded businesses through initiatives like the Million Tree Pledge.

<h2>Challenges</h2>
There were some barriers to overcome, such as a lack of knowledge about the appropriate climate action, and concerns about potential greenwashing accusations. However, Ecologi’s expert team was available to provide assistance in addressing these challenges.
EET Group was reassured by Ecologi&#8217;s credibility, demonstrated through our trusted relationships with over 20,000 businesses and the fact that our climate experts employ state-of-the-art data and monitoring capabilities throughout the verification and due diligence process. They were also reassured that we regularly update our transparency page with evidence of our strategy, impact ledger and financial information.
EET Group was also confident that Ecologi’s business toolkit and communication guidelines are available to offer practical assistance in using the correct language and avoiding the pitfalls of greenwashing.

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<h2>Solution</h2>
EET Group’s climate journey began by selecting the right portfolio from Ecologi&#8217;s extensive list of high quality carbon avoidance projects. The team introduced ‘climate conscious outbound shipping’, which involved purchasing carbon credits to mitigate emissions from outbound carriers.
Then, at the beginning of 2021, EET Group took the Million Tree Pledge and committed to planting one million trees by 2025. Since then, they have planted one tree for every five shipments leaving their warehouses. With around 1.1 million outbound shipments a year, they have planted more than 220,000 trees annually – that’s an area the size of two tennis courts every single day! EET Group actually smashed their 2025 target and fulfilled their million tree pledge in April 2023.
EET Group has already implemented circular practices and eliminated virgin plastics from their own private label eStuff Infinite consumer products. Now, they are focusing on reducing the environmental impact of their B2B products as well. In the future, they plan to collaborate with Ecovadis and the SBTI to introduce more sophisticated tracking of Scopes 1,2 and 3 emissions, thereby improving the accuracy of their measurements to date.

<h2>Outcome</h2>
EET Group has already funded the planting of a staggering 1.43 million trees and, through purchasing and retiring certified carbon credits with Ecologi, has prevented the emission of over 26,300 tCO2e.

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By sharing EET Group’s impact with customers, suppliers and employees, Ecologi has added even more value to the partnership.
Ongoing sustainability initiatives are discussed at every ‘town hall’ and board meeting, with regular updates on trees funded for planting. The partnership has truly become a part of the corporate culture. EET Group also regularly reports its environmental impact through dedicated company web pages. And to increase awareness of their reforestation initiative, every physical shipment notice includes a marketing message highlighting that for every five shipments, the planting of a tree is funded. They also link directly to both Ecologi and the Million Tree Pledge through their website and social media channels.
The team is regularly invited to talk about their reforestation efforts at customer and supplier events, and they have completed several annual initiatives with suppliers, inviting them to stand together and grow the EET Group forest by contributing trees to the cause.
At Ecologi, we believe that sharing impact is fundamental to the climate journey. Our badges, business toolkit, and communication guidelines have made it easier and more effective for the team at EET Group to share their good work.

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Kristian Lading, Group Chief Products and Solutions Officer at EET Group, is building something of a reputation for his sustainability efforts, both at home and at work. His colleagues fondly refer to him as the “Tree Man” and his daughter describes his job as “selling electronic spare parts and planting trees”. We fully endorse that job description! 
<blockquote>Making a positive impact on the environment and contributing to the fight against climate change is something we at EET take great pride in. We will continue to work with Ecologi and our valued customers and suppliers to grow the EET Forest and support reforestation efforts around the world. It helps us engage with customers and suppliers, and attract new employees, as everybody understands that planting trees is great for our planet.</blockquote>

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