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Climate Emergency

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2020 was the joint hottest year on record despite a 7% drop in greenhouse gas emissions. Why? 

The average temperature across the world in 2020 was <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">1.25°C higher than pre-industrial times</a>. This is dangerously close to the 1.5°C limit set by the world nations to avoid the worst impacts of climate change, and made 2020 the <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">joint hottest year on record</a>.  This means the last six years have been the six hottest years on record and that the period from 2011-2020 was the <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">hottest decade ever recorded</a>.
Only 2016 matched the heat recorded in 2020, however in 2016 there was a natural <a href="https://oceanservice.noaa.gov/facts/ninonina.html" target="_blank" rel="noopener">El Niño climate event</a> that boosts temperatures. Without the added factor of this natural event in 2016, <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">scientists predict that 2020</a> would have been the outright hottest year. 
Meanwhile, Europe saw its warmest year on record at <a href="https://climate.copernicus.eu/2020-warmest-year-record-europe-globally-2020-ties-2016-warmest-year-recorded" target="_blank" rel="noopener">0.4°C warmer than 2019</a>, the previous hottest year on record. The Arctic and northern Siberia also saw particularly <a href="https://www.theguardian.com/environment/2021/jan/08/climate-crisis-experts-2020-joint-hottest-year-ever-recorded" target="_blank" rel="noopener">extreme average temperatures in 2020</a>, with a large region 3°C warmer than the long-term average, and some locations more than 6°C warmer. This led Arctic sea ice to shrink to its <a href="http://nsidc.org/arcticseaicenews/2020/09/arctic-sea-ice-decline-stalls-out-at-second-lowest-minimum/" target="_blank" rel="noopener">second-lowest extent</a> on record in september 2020. 
All this occurred in the year that we saw a <a href="https://essd.copernicus.org/articles/12/3269/2020/" target="_blank" rel="noopener">7% drop in worldwide greenhouse gas emissions</a> due to the global shutdown caused by the COVID-19 pandemic. Globally the burning of fossil fuels released <a href="https://www.globalcarbonproject.org/carbonbudget/" target="_blank" rel="noopener">34.1 billion tonnes</a> of carbon dioxide in 2020, down 2.3 billion tonnes from the previous year. The most<a href="https://www.globalcarbonproject.org/carbonbudget/" target="_blank" rel="noopener"> dramatic reduction</a> in emissions was seen in the transport sector, especially road traffic, with a steep dive in April when countries across the world had imposed strict limits on travel. Emissions from aviation were also reduced drastically, with a reduction of <a href="https://www.carbonbrief.org/global-carbon-project-coronavirus-causes-record-fall-in-fossil-fuel-emissions-in-2020" target="_blank" rel="noopener">75%</a> seen during the peak of COVID-19 lockdowns. At the start of December 2020, emissions from road transport and aviation were still lower than their December 2019 levels, by <a href="https://www.carbonbrief.org/global-carbon-project-coronavirus-causes-record-fall-in-fossil-fuel-emissions-in-2020" target="_blank" rel="noopener">10% and 40% respectively</a>. 
Why is it that in the year in which the coronavirus pandemic drove one of the largest, most dramatic drops in human CO2 emissions ever recorded, did we see an increase in warming? It&#8217;s all to do with how long CO2 remains in our atmosphere.

Throughout human history, the Earth&#8217;s climate has been changing. But the changes we are seeing now are happening much faster than they would do naturally. This is because of humans emitting carbon dioxide (CO2) and other greenhouse gases into the atmosphere. 
Greenhouse gases are gases that trap heat in a process called the greenhouse effect. When the sun’s energy reaches the Earth, some of it is absorbed by the Earth&#8217;s surface, and the rest is reflected back outwards. Most of this goes back into space, but some is absorbed by greenhouse gases and re-radiated back towards the Earth, causing further warming. The greenhouse effect is a natural process, without which the average temperature on the Earth would be <a href="https://public.wmo.int/en/our-mandate/focus-areas/environment/greenhouse%20gases#:~:text=The%20natural%20greenhouse%20effect%20is,approximately%2033%20degrees%20Celsius%20cooler." target="_blank" rel="noopener">-18°C</a>. 
However, human activities are accelerating this process by putting more greenhouse gases into the atmosphere, meaning that more heat is re-radiated back towards the Earth and leading to increased levels of warming. CO2 is the single most important greenhouse gas directly released by human activity. It is produced in high quantities by human sources and it stays in the atmosphere for a long time. This CO2 builds up in the atmosphere and continues to cause warming year after year.

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The difference between emissions and concentrations

The carbon dioxide that we release into the atmosphere through the burning of fossil fuels, industry processes, and deforestation is referred to as emissions. These are measured by the amount of greenhouse gas that we release into the atmosphere each year. 
The carbon dioxide that we release stays in the atmosphere for a very long time. This means that when we release more CO2 it adds to the big store of CO2 that is already there. The amount of CO2 that is actually in the atmosphere is called the CO2 concentration. It&#8217;s this store of carbon dioxide in the atmosphere that traps the Earth&#8217;s heat, leading to climate change. The atmospheric CO2 concentration has increased dramatically in recent decades due to human emissions. Currently it is about <a href="https://climate.nasa.gov/vital-signs/carbon-dioxide/" target="_blank" rel="noopener">415 parts per million</a> (ppm).

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Each year as we emit more and more, the concentration of CO2 in the atmosphere gets higher and higher. But even if we stopped emitting any greenhouse gases right now, the emissions we have already released over the past 200 years would still be there to cause warming. This is because CO2 has such a long lifetime. It is estimated that <a href="https://www.oxfordmartin.ox.ac.uk/downloads/briefings/Short_Lived_Promise.pdf" target="_blank" rel="noopener">15-40% </a>of the increase in CO2 due to fossil fuels is expected to remain in the atmosphere for over 1000 years. 
One analogy, used by the <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">carbon brief</a>, is the filling up of a bath from a tap. If the tap represents CO2 emissions and the water level in the bath is the CO2 concentrations in the atmosphere, then reducing emissions slightly is the same as slightly turning the tap down. Water is still flowing into the bath and so the level is still rising, just a bit slower. In the same way reducing emissions slightly does not immediately reduce concentrations of CO2, it only slows down the rate of increase. The carbon dioxide humans have already emitted can remain in the atmosphere for a hundred years; some of it could last <a href="https://blogs.ei.columbia.edu/2020/06/25/covid-19-impacts-climate-change/" target="_blank" rel="noopener">tens of thousands of years</a>.

What effect has the COVID-19 pandemic had? 

This explains why we didn&#8217;t immediately see an effect of the drop in emissions caused by the coronavirus pandemic. Although less CO2 was emitted in 2020 than in previous years, the CO2 that was emitted still added to the ongoing-build up in the atmosphere. 
One study predicted that across the whole of 2020, CO2 levels in the atmosphere would rise by <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">2.48ppm</a> (parts per million). This increase is <a href="https://www.carbonbrief.org/analysis-what-impact-will-the-coronavirus-pandemic-have-on-atmospheric-co2" target="_blank" rel="noopener">0.32ppm smaller</a> than if there had been no lockdown, but it is still an increase in the total atmospheric concentration, and since warming is related to cumulative emissions, the overall amount of avoided warming will be minimal. Until net global emissions reduce to zero, CO2 will continue to accumulate in the atmosphere and drive further change.

Hopefully this article has made it a bit clearer why the drop in emissions caused by lockdowns hasn&#8217;t perhaps had the impact on the climate that we may have hoped for. We need to see a continued reduction in emissions year after year, before this will start to impact significantly on the concentrations of greenhouse gases in the atmosphere.
The UK Met Office has issued a forecast that the CO2 levels in the atmosphere will pass a new milestone in 2021 &#8211; being <a href="https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2021/2021-carbon-dioxide-forecast" target="_blank" rel="noopener">50% higher than before the industrial revolution</a>. This not only means that we have released a massive amount of carbon dioxide into the atmosphere, but also the rate at which we have done so has increased significantly. It took over 200 years for the levels to increase by 25%, but now at just 30 years later we are approaching a 50% increase. 
Even if we reduce emissions now, it can take a while for these to have an effect on temperatures. This can seem demoralising, but it is why it is so important to act now. Our actions will take a while to impact on temperatures and there&#8217;s a certain amount of warming already baked in. We can’t allow any more warming to happen.
It is estimated that emissions need to decrease by <a href="https://www.unep.org/interactive/emissions-gap-report/2019/#:~:text=Today%2C%20we%20need%20to%20reduce,are%20ambitious%2C%20but%20still%20possible." target="_blank" rel="noopener">7.6% each year between 2020 and 2030 </a>to be on track to achieve the 1.5°C goal. Last year we roughly achieved the 7% reduction needed. This year we need to decrease 7.6% again from last year&#8217;s emissions, and then 7.6% below this in 2022 and so on. Each year must have a reduction of 7.6% on the year before that. 
So, last year showed a good start if you just look at emissions. But think about what it took for us to get there. Over 2.5 million people have now died from coronavirus, millions were out of work, car traffic in April was almost half of what it normally is, and air traffic virtually stopped completely. We need policies and action now to reduce emissions in a more stable and sustainable way.

How might we achieve the emissions reductions needed? 

We need rapid decarbonisation of the energy sector. Sadly <a href="https://ourworldindata.org/energy-mix" target="_blank" rel="noopener">84.3% of our energy</a> still comes from fossil fuels, which release CO2 into the atmosphere. We need to rapidly transition away from these polluting energy sources and towards clean renewable energy technologies such as wind, solar and hydro energy. 
We also need a global shift towards sustainable and climate-smart agriculture. <a href="https://ourworldindata.org/food-ghg-emissions" target="_blank" rel="noopener">26% of worldwide emissions </a>come from the agricultural sector, but by employing methods such as agroforestry, crop rotations, crop diversification, precision agriculture and many more we can ensure that enough food can be made on the same land indefinitely, without depleting our natural resources and minimising emissions. We also need policies and action to reduce deforestation and land clearance, particularly from the agricultural sector. 
Investments in industrial innovations are also needed to decarbonise more difficult sectors &#8211; such as the steel industry, and to tackle some of the open problems such as the need for better energy storage for wind and solar energy and improved electric batteries.

We all have a role to play if we are to achieve the emissions reductions needed. Bill Gates in his book <a href="https://www.gatesnotes.com/Energy/My-new-climate-book-is-finally-here" target="_blank" rel="noopener">‘How to avoid a climate disaster’</a> wisely highlighted three key things that ordinary people can do. 
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<li aria-level="1">Use your political voice &#8211; Vote for parties that put climate change on the agenda. Parties can disagree on tactics to help get to zero but it needs to be a primary goal. You can also use your voice to talk to people that you know about climate change, and bring them around to the cause, even if their general political opinions are different to yours. Maximise the power of your voice by engaging in activism and joining groups such as <a href="https://www.greenpeace.org.uk/" target="_blank" rel="noopener">Greenpeace</a>, <a href="https://friendsoftheearth.uk/" target="_blank" rel="noopener">Friends of the Earth</a>, <a href="https://fridaysforfuture.org/" target="_blank" rel="noopener">Fridays for Future</a> and <a href="https://extinctionrebellion.uk/" target="_blank" rel="noopener">Extinction Rebellion</a>.</li>
</ul>
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<li aria-level="1">As a consumer, make the right choices &#8211; The old saying ‘vote with your wallet’ really applies here. It&#8217;s important to buy less, and to buy well. Only buy what you really need and when you do buy, choose the most sustainable option wherever possible. As a consumer you have power. If you buy an electric car, or buy artificial meat, it drives the rate of innovation up and makes a statement that more of this is needed.</li>
</ul>
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<li aria-level="1">As an employee, ask your company to take action &#8211; Engage the company you work with to take more action on sustainability within the organisation and their supply chain. One specific thing you can do is investigate your pension fund, and make sure that your money is supporting green funds. Learn about our <a href="https://ecologi.com/business">carbon offset programs for businesses.</a></li>
</ul>

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Achieving the emissions reductions needed to reach net zero by 2050 and to limit warming to 1.5°C isn&#8217;t going to be easy. It will need everyone to engage with the climate crisis and get involved in solving it. But we believe that we can do it. <a href="https://ecologi.com/plan">Sign up</a> to Ecologi today to help fund the world&#8217;s best climate solutions. Together we have the power to change the world.

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

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We know that funding high-quality carbon credits provides vital funding to impactful projects <a href="https://www.ipcc.ch/2023/03/20/press-release-ar6-synthesis-report/">which prevent and avoid emissions</a>.
However, it’s vital to look at the bigger picture: how carbon credits are being used is critical in taking meaningful climate action for our planet.
Simply using carbon credits to offset our business-as-usual emissions (often referred to as becoming ‘carbon neutral’) without taking steps to reduce those emissions directly <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/40875/EGR2022_KR.pdf?sequence=3">will not solve climate change</a>. In addition, there’s increasing pressure on businesses following recent crackdowns on green claims, such as <a href="https://www.theguardian.com/environment/2023/may/15/uk-advertising-watchdog-to-crack-down-on-carbon-offsetting-claims-aoe">claiming ‘carbon neutrality’ through offsetting alone</a>. So, across our industry, we need to rethink carbon offsetting completely, from the ground up.
Let’s unpack this.

Offsetting to compensate for business-as-usual emissions is OUT

Science is clear that minimising global warming requires substantial emissions reductions globally. The IPCC has called for <a href="https://www.ipcc.ch/sr15/chapter/spm/">50% reductions in emissions by 2030</a>, and global net-zero emissions by 2050, if we are to limit the global temperature increase to below 2°C, and as close as possible to 1.5°C. Every year that we continue to increase emissions, the steeper the curve needs to be for the world to decarbonise in time, 
Traditional carbon offsetting involves paying for carbon credits, each representing one tonne of emissions reduced or avoided by a project (like a solar farm). To offset, you would produce one tonne of greenhouse gas emissions through your business activities, and then offset that tonne by buying a carbon credit. 
However, traditional offsetting also gives free licence to businesses to continue generating emissions, or even increase them! Provided that they are also paying to offset them. You can see this in the visual below.
<img loading="lazy" class="aligncenter size-full wp-image-7760" src="https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop.png" alt="" width="960" height="540" srcset="https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop.png 960w, https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop-300x169.png 300w, https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" />
Even when businesses fund high-quality projects and offset their emissions in full, those direct emissions are still taking place. The benefits of avoided emissions are effectively cancelled-out if the projects funded are only being used to offset your business’s continued emissions. The same is true, even if you are doing your offsetting with carbon removal credits &#8211; because the climate impacts of emitting and then removing greenhouse gases are not the same as simply not emitting them.
This is unsustainable. We need to reconsider completely the way we think about offsetting.

Reducing emissions whilst committing to fund high-quality climate‌ action is IN

For businesses to align their operations with <a href="https://www.iema.net/articles/ghg-management-hierarchy-updated-for-net-zero.">the science of climate change</a>, making direct emissions reductions <a href="https://ecologi.com/articles/blog/charting-the-path-to-net-zero-for-businesses">across your supply chain is paramount</a>. That’s a separate process, which offsetting doesn’t contribute toward.
Funding impactful projects through carbon credits still has a huge role to play. The SBTi (Science Based Target initiative) deems <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential">funding carbon credits as an &#8220;essential&#8221; step</a> in the journey towards global net-zero. 
Supporting these high-quality carbon avoidance projects (that’s the same kinds of projects which are traditionally used for offsetting) is a perfect entry point for businesses to start their climate journey &#8211; whilst these businesses gather their plans to reduce their emissions directly.

Reducing your business emissions is a marathon, not a sprint

One of the SBTi’s core requirements for a business to achieve net-zero is to achieve a <a href="https://sciencebasedtargets.org/net-zero">minimum 90% reduction in emissions in most sectors</a>. This emissions-reduction journey will not be easy, since that’s a BIG task!

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Imagine having to reduce your financial budget by 90% &#8211; it would require a lot of planning, researching, and implementation, over a long period.

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Near-term targets are going to be crucial to break down those larger long-term goals. SBTi <a href="https://sciencebasedtargets.org/reports/sbti-progress-report-2021">research in 2021 showed that</a> if your business had set its science-based targets that year, you would need to make emissions reductions of just 4.2% per year &#8211; a much more understandable and manageable target for most businesses.
Remember as well that, even if simply offsetting your business emissions was your goal, then the higher your emissions are, the more it will cost to your business to offset them. This means that whilst there’s an enormous challenge in reducing emissions over a sustained period, it will be much better in the long run, both for your business and for the planet.

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This is a long-term commitment which all businesses need to undertake. That’s why funding high-quality climate action is crucial at the same time. You can give back to our planet throughout the process &#8211; and by doing so, you can have a real, measurable impact <a href="https://sdgs.un.org/goals">on people, communities and biodiversity</a>.

High-quality climate action that ‘goes beyond’

This funding of high-quality climate action outside of a business’s operations is referred to by the SBTi as ‘<a href="https://sciencebasedtargets.org/blog/going-above-and-beyond-to-contribute-to-societal-net-zero">beyond value chain mitigation</a>’ or ‘BVCM’. They highlight this as a critical contribution to reaching societal net-zero because it has a positive climate impact outside of your business’s direct sphere of influence. Your company can leverage its BVCM strategy to generate positive global change for our planet.
The great thing about BVCM is that it allows your business to select project types and locations that matter to you: you can build your own mix of projects to support.

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Don’t be put off by the scientific terminology. Simply, it means continuously funding climate action via high-quality carbon avoidance credits (and other types of impactful climate projects) whilst reducing your business emissions on your journey to net-zero.

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At Ecologi, we select the carbon avoidance projects we support according to our<a href="https://ecologi.com/articles/updates/how-ecologi-finds-and-funds-the-most-impactful-climate-solutions"> climate impact regionalisation strategy</a>, which focuses on directing funding towards locations and projects with the greatest potential impact.
This approach allows our in-house team to identify which, out of the ~200 quotes for carbon credits we review every month, are the most impactful.
The projects we support &#8211; which you can fund through <a href="https://ecologi.com/impact-shop">our Impact Shop</a> or through <a href="https://ecologi.com/business/integrations">our automations and integrations</a> &#8211; are also independently scrutinised by organisations like our friends at <a href="https://www.sylvera.com/">Sylvera</a>.

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Reframing carbon offsetting in a way that makes a real difference

Don’t let your business fall into the trap of thinking that buying carbon credits gets you off the hook by compensating for emissions which you haven’t attempted to reduce. That way of thinking is all wrong.
<a href="https://sciencebasedtargets.org/net-zero">The net-zero pathway</a> allows you to fund carbon removal credits to ‘offset’ your unavoidable emissions. However, you need to reduce your emissions as much as possible first, and only use removals for up to a maximum 10% of your initial emissions, and it has to be carbon removal, which is very expensive!
Think about your BVCM as funding climate action, full stop. It’s not about compensating to let your business keep producing emissions. It’s just one cost of running a responsible business, whilst you work to reduce your emissions directly. 
Don’t think about it in the context of letting your business carry on emitting as it was before &#8211; because that won’t contribute toward solving the climate crisis.

How to take the first step on your climate journey

Every business is different, and that means that although reducing emissions is vital, funding climate action might be the most suitable entry point for you, on your climate journey.
Through Ecologi, you can do this and more:

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If you’re still not sure where to start, <a href="https://ecologi.com/business/overview#get-in-touch">reach out to our friendly team of experts</a> who will be more than happy to find the right climate solution for your business and for our planet.

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Ecologi - Our story

How Ecologi grew from a climate action subscription to the ultimate climate companion for businesses. Read our story here!

<h2>The thought that turned to action</h2>
The story of Ecologi started one morning in 2019, when our founder <a href="https://www.linkedin.com/in/elliotcoad/">Elliot</a> picked up his morning coffee and wondered what would happen if he instead spent that money on addressing the climate crisis? 
As a keen ‘armchair environmentalist’ and self-confessed nerd, his research took him down a few rabbit holes and geek out sessions, as he explored the potential impact of just 10% of the world redirecting their loose change from cappuccino to climate action. 
He soon realised that there are ample climate solutions already available to address climate change and restore nature, and the world’s pocket change is more than enough to fund them. The idea just needed to galvanise support and turn into collective action. 
Ecologi began as a family and friend business. Elliot is experienced in product and development, and his wife <a href="https://www.linkedin.com/in/lucyjackk/">Lucy</a> is a website designer who is a deft hand with illustration and branding. They were joined by their friend <a href="https://www.linkedin.com/in/remotealex/">Alex</a>, a talented developer and entrepreneur who had just finished building a subscription product of his own.
Ecologi was born!

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<h2>Ecologi 1.0</h2>
Ecologi started as a subscription service for individuals to take climate action and was founded as a for-profit social enterprise to scale this idea rapidly. In a world of Netflix, Spotify, Headspace and countless other affordable subscriptions, we figured that there must surely be room in the market for something that could literally change the world? 
We decided on the name ‘Ecologi’ in awareness of two great threats to humanity; global warming, and biodiversity loss. These issues are interconnected, and we cannot solve one without the other. Therefore, the projects that we offer give our customers the opportunity to support both climate action and nature restoration in conjunction.
With an ethos based on transparency and putting our planet ahead of profit, we’ve grown a passionate community of over 18,000 businesses and 40,000 members in under five years. Through the support of our community, we’ve funded the planting of over 60 million trees, prevented over 2.5 million tonnes of CO2e from entering our atmosphere through certified carbon avoidance projects and achieved B Corp Certification. 
Our <a href="https://lookerstudio.google.com/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2/page/p_9zis9oxt3c">Public Impact Ledger</a> lifts the lid on what goes on behind the scenes here at Ecologi and delves into the evidence and detail of all things climate impact. Check out our <a href="https://ecologi.com/transparency">Transparency page</a> for evidence of our impact and finance, and meet the teams driving us forward.

<h2>The next chapter </h2>
We’ve had a great start, but there is still a lot of work to be done, and we can’t do it alone. So we’ve reset and refocused, with a bold new mission to inspire and empower businesses to accelerate global action on climate and nature. 
SMEs make up 99% of the UK business population and contribute half of all business-driven emissions in the UK. But according to a 2021 survey by the British Business Bank, only 6% are likely to have measured their carbon footprint in the last five years. <a href="https://ecologi.com/articles/blog/climate-commitments-survey">Our own research</a> also found that over four in 10 (41%) of SMEs would like their business to have a net-zero strategy, but feel confused about how to get started.
In the years ahead, the team at Ecologi will champion SMEs as green revolutionaries, empowering them on their journey to reduce emissions and take climate action. There are millions of SMEs in the UK and we believe that with the right support, they can help turn the tide on the climate crisis. 
SMEs are powerful enough to make an impact, agile enough to act fast, and unstoppable when working collectively. Just imagine what would happen if every SME rose up and took action as one? 
<h3>Check out our Climate Commitments Report</h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">here</a>

<h2>Supporting the revolution</h2>
We’ve recently concentrated our efforts on being the ultimate climate companion for SMEs, no matter what stage of the journey to net-zero they&#8217;re on. From calculating their carbon footprint, to reducing their emissions, to funding climate projects, to sharing their impact with their community. And we’ve developed a suite of products to support that journey.
<a href="https://ecologi.com/business/zero">Ecologi Zero</a> is our free and easy-to-use carbon footprinting tool for UK-based SMEs. It’s designed to remove the high-cost, technology and skills barriers to carbon footprinting by connecting seamlessly with Xero accounting software to calculate emissions from existing business data, and requiring no expertise or experience. We’re really proud of it and its potential to be a game changer in enabling SMEs to take the first step on their net-zero journey. 
We’ve also launched our all-new <a href="https://ecologi.com/business/impact-shop">Impact Shop</a>. This pay-as-you-go store for climate impact lets businesses make a purchase for our planet with no strings or subscriptions attached. This allows SMEs to support whatever type of projects mean the most to them, and fund as much impact as they like, whenever suits them. From funding tree planting in specific countries to supporting community-based projects, SMEs can choose from a range of high quality climate solutions and know that they are making a positive impact.
Finally, <a href="https://ecologi.com/business/climate-positive-workforce">Climate Positive Workforce®</a> allows SMEs to bring their employees along on the journey of climate action. This product operates like a regular subscription, compensating for the approximate carbon footprint per number of employees in your business country of operation, while also funding the planting of trees through our trusted reforestation partners. In doing so, your organisation will visualise their impact in their virtual forest, learn more about the different carbon avoidance projects they support each month, and share their impact online.
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<h2>For our planet </h2>
Our planet. This is what brought us together. It’s why we started Ecologi. It’s the purpose of our community. The reason we take collective action. And when we speak to our community, they often say that they work with us so they can do something positive for our planet. 
As we look ahead to the next chapter of Ecologi, these three small-but-mighty words have become our north star, and the core of our brand. 
Now is the time to act together. Let’s rewrite our future. For our planet. 
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