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5 enterprises leading the way on climate action

As climate concerns continue to grow around the world, more and more businesses are stepping up to take meaningful action. Companies that prioritise sustainability can make a positive environmental impact while also boosting their brand reputation, employee engagement, and customer loyalty.
Read about five enterprises that are championing climate action, and explore how they are turning environmental challenges into business opportunities. 
<ol>
<li aria-level="1"><a href="#midcounties">Rallying customers around climate impact: Midcounties Co-op</a></li>
<li aria-level="1"><a href="#mulberry">Driving deeper employee engagement around net-zero: Mulberry</a></li>
<li aria-level="1"><a href="#capgemini">Communicating sustainability work effectively: Capgemini</a></li>
<li aria-level="1"><a href="#msq">Growing brand reputation and finding the ROI in sustainability: MSQ</a></li>
<li aria-level="1"><a href="#eet">Mitigating risks with thoughtful communications: EET Group</a></li>
</ol>
Whether it’s rallying customers, engaging employees, or navigating the risks of greenwashing, these businesses are setting the standard and leading the way on climate action.

<h2>Rallying customers around climate impact: Midcounties Co-op</h2>
Ecologi’s 2024 Climate Commitments Survey found that sustainability has become a core business strategy for <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">76% of companies</a>. Brands that fail to embrace environmental responsibility risk losing eco-conscious customers to greener competitors. Consumers are increasingly seeking out businesses that align with their values, creating a competitive advantage for those leading on climate action.
<h3>How Midcounties Co-op engages customers:</h3>
For <a href="https://ecologi.com/yourcoop" target="_blank" rel="noopener">Midcounties Co-operative</a>, transparency and community engagement are fundamental to the business. Their model is based on democracy, openness, equality, and social responsibility, and any profits they make allow them to support their communities. 
Using Ecologi’s detailed project pages, they create engaging online content to showcase the positive outcomes of their climate initiatives. Their customers and members are encouraged to explore their collective environmental impact via Ecologi profile pages, which include sub-forests for different trading divisions. This approach not only builds trust but also fosters a sense of shared purpose among their community.
Read Midcounties Co-operative’s full case study <a href="https://ecologi.com/articles/blog/case-study-midcounties-co-operative" target="_blank" rel="noopener">here.</a>

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<h2>Driving deeper employee engagement around net-zero: Mulberry</h2>
Employees increasingly value workplaces that prioritise sustainability, and engaging them in climate action initiatives can lead to higher morale, loyalty, and retention. Companies that fail to involve their workforce risk losing top talent, especially as interest in climate-conscious workplaces continues to grow.
<h3>How Mulberry engages its workforce:</h3>
Luxury leather goods company <a href="https://ecologi.com/mulberry" target="_blank" rel="noopener">Mulberry</a> has integrated sustainability into its operations and employee journey. The partnership with Ecologi helps foster a deeper sense of ownership of Mulberry’s 2035 net-zero target among employees across the business.
Every new team member is welcomed with the funding of a tree in Mulberry’s Welcome Forest, a symbolic gesture that helps connect employees to the company’s climate goals from day one. Mulberry also funds tree planting to mark significant milestones, celebrations and events, such as their annual Festive Advent Calendar and retail training days.
These reforestation initiatives, alongside ongoing efforts to offset business travel emissions through verified carbon projects, deepen employees’ understanding of and commitment to the company’s environmental objectives.
Read Mulberry’s full case study <a href="https://ecologi.com/articles/blog/case-study-how-mulberry-is-driving-deeper-employee-engagement-around-its-net-zero-journey" target="_blank" rel="noopener">here</a>.

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<h2>Communicating company’s sustainability work effectively: Capgemini</h2>
Effectively sharing sustainability efforts is vital for building trust and credibility. Missteps in communication can lead to accusations of greenwashing, undermining a company’s reputation and stakeholder confidence. A survey by KPMG in September 2023 revealed that <a href="https://kpmg.com/uk/en/home/media/press-releases/2023/09/over-half-of-uk-consumers-prepared-to-boycott-brands-over-misleading-green-claims.html?utm_source=chatgpt.com" target="_blank" rel="noopener">over half (54%)</a> of UK consumers would cease purchasing from a company if found to be misleading in its sustainability claims.
<h3>How Capgemini champions clear communication:</h3>
<a href="https://ecologi.com/capgemini" target="_blank" rel="noopener">Capgemini</a> believes that business is vital for driving forward the global sustainability agenda and is leading by example with a bold ambition to reduce 90% of its carbon emissions by 2040 to achieve net-zero. The company excels at communicating its sustainability journey through impactful storytelling and transparency.

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The partnership with Ecologi makes sustainability tangible for Capgemini employees, helping them understand what they can do to make a difference and why it’s important. By clearly articulating their contributions to climate projects and reforestation, they ensure stakeholders understand and trust their environmental commitments.

<h2>Growing brand reputation through climate action and finding the ROI in sustainability: MSQ</h2>
Our <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">2024 Climate Commitments Survey</a> found that increased brand reputation was the number one driver for businesses taking climate action. Consumers and stakeholders increasingly expect businesses to align with their values and support global climate goals. Companies that deliver on their commitments not only build trust but also unlock opportunities for growth and investment.
How MSQ demonstrates the value of climate action:
As one of the first global marketing groups to achieve carbon-negative status, <a href="https://ecologi.com/msq" target="_blank" rel="noopener">MSQ</a> impressively offsets more carbon than it generates across its 13 offices. With validated Science-Based Targets for 2030, the company is committed to reducing emissions while maintaining transparency.
Through their participation in the Million Tree Pledge, MSQ has planted over 200,000 trees, with 500 more trees planted for every client pitch. The promise of 500 trees is a great offer for their commercial team, and their net-zero strategy, Science-Based Targets and partnership with Ecologi resonates strongly with clients, investors, and employees alike.

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<h2>Mitigating risk with thoughtful communications: EET Group</h2>
Accusations of greenwashing pose a growing risk for businesses, with many companies struggling to ensure their sustainability claims are credible and transparent. Research from GS1 UK indicated that <a href="https://www.gs1uk.org/insights/press-releases/majority-of-consumers-don%E2%80%99t-trust-companies-to-come-clean-about-their-environmental-impact?utm_source=chatgpt.com" target="_blank" rel="noopener">57% of UK consumers</a> believe companies actively conceal information about their environmental, social, and economic impacts. Effective communication is key to mitigating this risk and building stakeholder trust.
<h3>How EET Group leads with transparency:</h3>
IT distributor <a href="https://ecologi.com/eetgroup" target="_blank" rel="noopener">EET Group’s</a> decision to partner with Ecologi was driven by a desire to attract employees, suppliers, and customers while enhancing brand reputation and driving business growth. Transparency is key to those aims.
EET Group funds one tree for every five shipments from their European warehouses, and regularly shares its reforestation efforts at customer and supplier events, inviting suppliers to contribute to their collective impact by growing the EET Group Forest.
Ecologi’s tools—including badges, toolkits, and communication guidelines—have empowered EET to effectively and transparently showcase their good work. This transparency not only enhances credibility but also inspires other businesses to follow their lead.
Read EET’s full case study <a href="https://ecologi.com/articles/blog/case-study-how-eet-group-is-embedding-sustainability-into-it-distribution" target="_blank" rel="noopener">here</a>.

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As these pioneering enterprises show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to join the movement and make a difference? Join Ecologi to support high-quality, verified climate projects and ensure your business meets its climate goals. Start your sustainability journey today.

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The Good News timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

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Stay up-to-date with the biggest sustainability stories shaping the business landscape. Each edition highlights critical shifts in climate news, policy and finance, providing clear analysis of emerging risks and opportunities for sustainability professionals.

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UK Voluntary Carbon Market Guide: Best Practices for Climate Action

The voluntary carbon market plays an important role in corporate climate strategies – but its effectiveness relies on buyers doing due diligence and rigorous quality assessment on each project, as well as placing the purchase of credits in the right place in the climate journey.
To ensure meaningful climate impact, businesses must develop a comprehensive carbon strategy and find ways to fund only high-quality credits in the voluntary carbon market – and this guide shows you how to do so with Ecologi.

<h2>Table of contents</h2>
<ul>
<li>When to buy carbon credits</li>
<li>Our new carbon projects assessment framework</li>
<li>Ecologi&#8217;s core due diligence principles</li>
<li>How Ecologi scores and ranks carbon credit projects</li>
<li>Questions to ask your carbon credit supplier</li>
<li>Take action in the voluntary carbon market</li>
</ul>

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<h2>When should businesses buy carbon credits in the voluntary market?</h2>
Businesses must not use credits in place of making direct, measurable reductions in their emissions. Instead, follow these steps to ensure you buy your carbon credits on the right step of your corporate climate action journey, and in the right way:
<ol>
<li style="font-weight: 400;" aria-level="1">Measure your emissions first – to allow you to understand where your business’s emissions are coming from. 
</li>
<li style="font-weight: 400;" aria-level="1">Set science-based targets and work towards them – set ambitious targets aligned with the SBTi and compatible with the global 1.5ºC warming target.</li>
<li style="font-weight: 400;" aria-level="1">Beyond value chain mitigation (BVCM) – design your BVCM portfolio to work alongside your decarbonisation plan and address your unabated emissions in each reporting year. Align it with SBTi guidance and the Oxford Principles. </li>
<li style="font-weight: 400;" aria-level="1">Buy high-quality carbon credits – use this guide to ensure the carbon credits you buy meet rigorous quality standards. Remember, under the SBTi framework you’ll also need permanent carbon removal credits for neutralising your residual emissions when you reach your net-zero date.</li>
<li style="font-weight: 400;" aria-level="1">Disclose and report transparently – publicly disclose information about your carbon credit purchases, and clearly communicate the limited role of carbon credits in your broader sustainability strategy.</li>
</ol>

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<h2>Ecologi&#8217;s carbon project assessment framework</h2>
In April 2025, we published a report summarising how we assess carbon credit projects against our rigorous proprietary rubric. A snapshot of what goes into our carbon credit project assessment is below, or you <a href="https://cms-assets.offset.earth/app/uploads/20250428124112/Ecologi_Whitepaper_A4.pdf" target="_blank" rel="noopener">download the full whitepaper here</a>.

<h2>Carbon project due diligence: Ecologi’s core principles</h2>
At Ecologi, we maintain general due diligence principles which we apply universally across the voluntary carbon market, to support our efforts to supply only high-quality carbon credits.
<ul>
<li style="font-weight: 400;" aria-level="1">ICROA-endorsed standards only – we supply credits exclusively from carbon standards which are ICROA-endorsed.</li>
<li style="font-weight: 400;" aria-level="1">Responsive to ICVCM decisions – we support the ICVCM’s two-tick approach to providing CCP-Approval to project methodologies, and we go further still, to assess individual projects on their merits and limitations as well.</li>
<li style="font-weight: 400;" aria-level="1">Keep the carbon credit life cycle as short as possible – 75% of our credits in 2024 came directly from project developers and their nominated dispensaries (as opposed to intermediaries on the secondary market), maximising the proportion of purchase price which goes to the developer.</li>
<li style="font-weight: 400;" aria-level="1">Locally-appropriate projects only – we take care to ensure that supported projects are being applied in appropriate geographies, where they can have the greatest impact.</li>
<li style="font-weight: 400;" aria-level="1">Deep project-level scrutiny – our extensive assessment criteria are specific to each type of project, and we assess every project against these criteria, ensuring the project’s specifics have been taken into account.</li>
<li style="font-weight: 400;" aria-level="1">Methodological consensus – we synthesise data we receive from our partners Sylvera, BeZero Carbon, Calyx Global and Renoster) with our own in-house analysis to uncover where there is consensus about project quality, and improve confidence.</li>
</ul>

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<h2>How to evaluate carbon credits: Ecologi&#8217;s scoring methodology</h2>
We designed a three-layer assessment process which takes into account the merits and limitations of the carbon standard used, the carbon credit methodology used, and of the individual project design.
The tables below summarise some of the data inputs we use at each stage.

<h3>Assessment level: Carbon Standard</h3>
Examples: Gold Standard, Verra, Puro Earth, Isometric, Plan Vivo.

<h3>Assessment level: Methodology (or ‘Protocol’)</h3>
Examples: GS TPDDTEC, VM0048, ACM0002.

<h3>Assessment level: Project</h3>
Examples: GS 10790, VCS 1571.

Criteria in the assessment are categorised as either quality criteria or risk criteria, and are segmented by our three pillars of impact: Climate, Nature and People. Based on how it meets each criterion, the project gains points for quality criteria, and loses points for excess risk – ultimately giving a risk-adjusted value out of 100 for each of these pillars.
Having gathered our risk-adjusted pillar scores, we use our own unique scoring formula which weights the risk-adjusted Climate score of the project equally with the combined risk-adjusted Nature and People scores. The formula then produces an ‘overall’ score (also out of 100) for the project. In order to be supplied by Ecologi, projects must meet a minimum overall score of 80, and must achieve no lower than 65 in any given risk-adjusted pillar score.

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<h2>Key questions to ask carbon credit suppliers</h2>
Selecting the right carbon credit provider is important to help guide you to make informed choices as part of your corporate sustainability strategy. Before purchasing carbon credits, businesses should ask:
<h3>Project quality </h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Do you assess/validate/underwrite project quality? If so, how?</li>
<li style="font-weight: 400;" aria-level="1">Do your projects get good ratings from the ratings agencies? If so, what ratings are they?</li>
<li style="font-weight: 400;" aria-level="1">Do you source credits directly from project developers, or from the secondary market?</li>
<li style="font-weight: 400;" aria-level="1">Do you monitor projects over time to ensure continued success, and how do you remedy it, if a project&#8217;s quality drops?</li>
</ul>
<h3>Due diligence</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">How do you ensure you are supporting the right projects in the right locations?</li>
<li style="font-weight: 400;" aria-level="1">How do you account for project permanence and mitigate risks?</li>
<li style="font-weight: 400;" aria-level="1">What makes your projects additional?</li>
<li style="font-weight: 400;" aria-level="1">How do you assess the project&#8217;s impacts on climate, nature and people?</li>
</ul>
<h3>Positioning</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">How do you contribute to the development of a high integrity voluntary carbon market?</li>
<li style="font-weight: 400;" aria-level="1">Do you align your portfolios with the Oxford Principles? If so, how?</li>
<li style="font-weight: 400;" aria-level="1">How do you reflect ICVCM guidance on carbon credit methodologies and technologies?</li>
<li style="font-weight: 400;" aria-level="1">Do you build multi-year portfolios that align to mid- &amp; long-term SBTs?</li>
</ul>
As the voluntary carbon market evolves, corporate buyers have the power and the responsibility to demand high-impact credits to drive real climate progress. This means buyers have a responsibility to do due diligence before placing an order for carbon credits.

<h2>Take action in the voluntary carbon market</h2>
As a business committed to corporate climate action, understanding the voluntary carbon market is essential for making informed decisions about carbon credits. Our comprehensive whitepaper provides deeper insights into creating an effective sustainability strategy.
<a href="https://cms-assets.offset.earth/app/uploads/20250428124112/Ecologi_Whitepaper_A4.pdf" target="_blank" rel="noopener">Download our full whitepaper</a> to learn how your business can navigate the voluntary carbon market with confidence.

<h2>Connect with one of our climate experts</h2>
Please complete our form to arrange a 30-minute discovery call to discuss your goals and get a tailored solution for your business.

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