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Your questions answered

• How do you ensure the trees are protected?

  The difference between a well managed reforestation project, and one that isn’t, is huge. It’s imperitive that your funds go to a project that meets the exceptionally high criteria needed for mass tree planting as a tool for combating climate change.

  For answers to lots of common questions such as “how do you protect the trees?” you can read our article on the subject here.

• Are you a registered charity?

  Ah, no. It might seem at odds with our mission, but there are some limitations that would hamper our ability to reach our targets of positive climate impact. We want to plant billions of trees, and offset a carbon footprint the size of a G7 nation. To do this we need to scale quickly, and that means accessing investments, and incentivising talented team members and agencies in lieu of money.

  We are otherwise operating like a charity: publicly publishing financial information, subscriber data, impact data. Also, our margin of 20% is up there with the best charities.

  As a limited company, there is plenty we can do to cement our mission and our approach to transparency and profit taking directly in to our company documents. This is through changing what’s called Articles of Association. It will ensure that these values stay with us, even if the company was to ever change hands it must continue to operate how it was originally intended.

  In the future we’ll create the Ecologi Foundation, our non-profit arm where we will be able to handle all your funds for direct project donations.

• How can you prove my impact?

  We publish certificates each month of how many tonnes of CO2 (‘carbon credits’) have been prevented from going into the atmosphere or removed from it. View these here. The standards of these projects are certified at the highest level by Gold Standard.

  In terms of trees planted, you can view the associated invoice receipts of purchases from our tree planting partner, Eden Projects.

  But who is checking our partners are actually planting trees? Our partners are regularly audited by third parties, check out this annual audit for our Madagascan tree planting project. Read more on quantifying tree impact here.