From inception it has been our goal to lead the hair care category in sustainability and footprint measurement. Our biggest goal is to maintain a Climate Positive status by offsetting all of our emissions by 120% no matter how large our start-up gets! What started as a fairly small operation in New Zealand has now become a brand retailing across NZ, Australia & Hong Kong within our first 2 years. Watch this space as we continue to grow, and do the right thing whilst we're at it.