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Case study: SmartestEnergy Business

<h2>About SmartestEnergy Business</h2>
<a href="https://ecologi.com/smartestenergygroup/smartestenergybusiness" target="_blank" rel="noopener">SmartestEnergy Business</a> is a next generation energy company empowering sustainable businesses to control their energy overheads, protect against market uncertainty and achieve environmental goals. They’re proudly committed to funding the global reforestation of diverse trees, and climate action projects to support future decarbonisation.

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<h2>Issue </h2>
SmartestEnergy Business had already shown a deep commitment to environmental sustainability, championing the shift to renewable energy. But they wanted to take a more proactive stance on climate change, so they teamed up with Ecologi.
Joining the Ecologi community was a great way to enhance the company’s brand reputation, and gain a competitive advantage by firmly demonstrating a dedication to responsible business practices and generating good news stories to be shared online and across social media.

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Above all, SmartestEnergy Business just wanted to do something good for our planet. Collaborating with Ecologi allowed the team to actively address environmental challenges and make a genuinely meaningful impact.

<h2>Challenges</h2>
The team at SmartestEnergy Business had been on the lookout for the right tools and technologies to progress their climate journey, but often had trouble finding cutting-edge carbon projects that were affordable.
One example is the funding of blue carbon removal projects. In the past, blue carbon removal had proven to be costly to support, but the ability to flexibly fund blue carbon projects anytime through our Ecologi Impact Shop placed this innovative new technology within reach.
<blockquote>“We have had experience in the past looking for carbon offsetting projects such as blue carbon, but it was tough to find ones that fit our budget. Since the project has been made available this year with Ecologi, we have been able to purchase blue carbon and we look forward to funding even more technologically revolutionised methods of carbon offsetting.”</blockquote>

<h2>Solution </h2>
Ecologi has been embraced throughout the business model. In fact, the relationship with Ecologi spearheads the SmartestEnergy Business renewable energy proposition. 
Ten trees are planted in their global impact forest for every renewable energy customer that joins or renews. And those customers are given the feel good factor with a Tree Planting Commitment Certificate and Renewable Commitment Certificate sent as soon as their contract goes live. The team are proud to empower a greener generation and support UK businesses in taking positive climate action.

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The team also launched a Climate Action Calendar at the start of the year. This means that every month SmartestEnergy Business funds a new carbon avoidance or removal project. These range from community donations, to blue carbon removal, to wildlife and forest protection, and much more. 
Each new project supported is showcased in their monthly Sustainable Spotlight, which shares inspiring stories through blogs on their customer <a href="https://smartestenergybusiness.com/latest-news-company-updates-smartestenergy-business-info-hub/" target="_blank" rel="noopener">Info Hub</a> and <a href="https://smartestenergybusiness.com/sustainable-spotlight/)" target="_blank" rel="noopener">website</a>, social media posts, and their customer newsletter. Each month the team will be also adding to an evergreen <a href="https://smartestenergybusiness.com/climate-action-project-conserving-the-amazon-in-brazil/" target="_blank" rel="noopener">infographic</a> that celebrates the impact of their Climate Action Calendar. It promises to be a real visual feast by the end of the year!

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The team loves to share their good work and uses their work with Ecologi to inspire more sustainable thinking in their colleagues. In fact, the entire workforce has made a shared resolution to place sustainability at the heart of everything they do in 2024.

<h2>Outcome</h2>
SmartestEnergy Business joined Ecologi less than a year ago and has already funded the planting of 18,951 trees,avoided 185.7 tonnes of CO2e, and removed 5 tonnes of CO2e.

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By becoming part of Ecologi’s community, SmartestEnergy Business has given its brand reputation a big boost by showcasing its dedication to sustainability through regular good news stories and project updates. 
SmartestEnergy Business has successfully enhanced its appeal, winning and retaining more climate-conscious businesses, offering tree planting certificates and other marketing collateral. By assisting these businesses in their journey towards net-zero, SmartestEnergy Business distinguishes themselves as a socially responsible business. Giving something back to customers when chosen as their energy supplier has really helped them gain a competitive advantage in their market.
John-Paul Jenner, Senior Marketing Manager at SmartestEnergy Business, said: “We have embraced Ecologi throughout our global business model and we take pride in leveraging our partnership to inspire green thinking with our people to make conscious decisions over their own carbon footprints.”
He continued:
<blockquote>“We have made a shared resolution in 2024 to place sustainability at the heart of everything we do, and commit to funding a new climate project through Ecologi each month. This all helps to raise further awareness of sustainability whilst spotlighting the amazing efforts being made at local community level.”</blockquote>

<h2>Is your business ready to take climate action?</h2>
If this article has inspired your business to start its climate journey, talk to our team today.

Schedule a call with our team

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What's happening at COP29

This year’s Conference of the Parties is underway in Baku, Azerbaijan and will run until the 22nd of November. Our team at Ecologi are monitoring the daily events to give you real-time analysis and reactions to the developments and agreements taking place. 
What is COP29? Click <a href="https://ecologi.com/articles/uncategorised/what-to-expect-at-cop29" target="_blank" rel="noopener">here</a> for a comprehensive guide to all things COP29. 
What happened at COP28? Click <a href="https://ecologi.com/articles/blog/whats-happening-at-cop28" target="_blank" rel="noopener">here</a> to read a full report of the event in 2023.

COP29 - Daily updates 

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The two-week conference, scheduled for November 11th-22nd will bring together representatives from all countries that have agreed to be bound by the UNFCCC. The conference takes place annually to negotiate new measures, develop policy and review progress against the goal of limiting climate change.
Azerbaijan, the host nation, has received its fair share of criticism for becoming this year’s COP president. Oil and Gas make up 92.5% of the country’s GDP per capita, and President Ilham Aliyev has stated his support for oil and gas producing nations to continue investing in the sector, clashing with last year’s COP28 outcome in which all nations called for accelerating the transition away from fossil fuels.

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<h2>The key talking points and priorities in the run up to COP29</h2>
This year, priorities are focused on climate finance, with COP29 being coined the Finance COP, this is reiterated by the programme of scheduling with Finance, Investment and Trade taking priority spot on the first day of discussions.
Energy and Science are also high on the agenda, while Nature and Biodiversity and Oceans and Coastal Zones take more of a back seat, only being scheduled for the final day before negotiations; naturally, this comes as a disappointment as this signals these areas of discussion are considered lower priority when compared with energy and finance.
It is likely momentum and attendance will decrease by the end of week two and could undermine the urgency needed to address the implications of climate change on nature globally and reduce their integration into wider climate strategies.
The following key priorities are expected to lead discussions at COP29;
<h3>New Collective Quantified Goal (NCQG)</h3>
Developing countries, particularly those most vulnerable to climate change, require substantial financial support to transition to green economies and adapt to climate impacts. COP29 aims to agree on a new commitment to provide annual climate finance to developing countries, replacing a goal of $100 billion per annum set in 2009 at COP15. The World Economic Forum states that ‘the NCQG must be ambitious yet realistic, balancing the financial capacities of developed countries with the urgent needs of developing nations’.
<h3>Growing the loss and damage fund</h3>
Established and operationalised at COP27 in Sharm El-Sheikh, the loss and damage fund acknowledges the disproportionate burden that climate change places on vulnerable nations. It is a financial mechanism that helps countries cope with the loss and damages they face due to climate change – this includes loss of life, damage to infrastructure and displacement.
At COP29, there is hope to see significant progress in the fund’s operationalisation and funding. Countries are expected to make substantial pledges to the fund to ensure it can meet the needs of developing countries. To date, major contributors include the UAE, Germany and the United States. Other big-emitting countries such as China and Saudi Arabia are yet to announce their intention to contribute to the fund.
<h3>Nationally Determined Contributions (NDCs)</h3>
At COP29, nations will be encouraged to commit to more ambitious and robust Nationally Determined Contributions; these are climate action commitments made by countries to reduce their greenhouse gas emissions and contribute to climate change mitigation, aligning with the goal of limiting global warming to 1.5 degrees Celsius.
NDCs are submitted every 5 years to the UNFCCC, and with the next global stocktake approaching NDCs are to be put forward by February 2025, demonstrating increased ambition and concrete action plans. At COP29, there is likely to be a push to provide financial and technical support to developing countries to enable them to outline and implement NDCs of their own.
<h3>Article 6 of the Paris Agreement</h3>
Article 6 of the Paris Agreement aims to promote the use of carbon markets to achieve their climate targets. At COP29 we can expect discussions with regards to how a robust and well-regulated international carbon market can be developed and maintained. A key goal of COP29 is to finalise the rulebook for Article 6, which will provide clear guidelines for its implementation, and address concerns with regards to the quality of carbon credits, double counting and sustainable development.

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<h2>Who is attending COP29</h2>
With just 2 months to go until COP29 kicks off, there has been minimal discussion with regards to which World Leaders we can expect at the event.
From the UK, Ed Miliband, the newly appointed Secretary of State for Energy and Net Zero, is confirmed to be leading UK negotiations for COP29. However, with the USA election taking place just 5 days before COP29 begins, it is unlikely that the President will be in attendance. As the event draws closer, we can expect more countries to confirm which delegates will attend.

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<h2>What to expect during COP29</h2>
An anticipated 40,000 participants are heading to COP29, almost half the number of attendees than at <a href="https://ecologi.com/articles/blog/whats-happening-at-cop28" target="_blank" rel="noopener">COP28</a> in Dubai last year; this poses the question of if bigger is necessarily better, fewer attendees reduce the environmental impact of the conferences, with the UN Climate Chief Simon Stiell <a href="https://www.climatechangenews.com/2024/04/24/peak-cop-un-looks-to-shrink-baku-and-belem-climate-summits/" target="_blank" rel="noopener">saying he hopes to see fewer people attending COPs </a>as size does not necessarily translate to the quality of outcomes.
COP29 still presents a crucial opportunity to make significant strides in climate action, by focusing on climate finance and reaffirming climate goals, countries can collectively work together to provide the funding and tools necessary to shape the trajectory of global climate efforts.

<h2>Partner with us for COP29 and beyond</h2>
Over the next 12 months we want to support as many businesses as possible to tackle climate change.
If your business is interested in a partnership to help scale climate action or starting its climate journey during COP29 or beyond, get in touch.

Speak to our team. We're here to help find your perfect climate solution.

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Before and after: See how your climate action is making a difference

Before and after: This is how your Ecologi impact is transforming landscapes and lives.

We love a before and after shot at Ecologi. They&#8217;re an incredible way to show the impact of the projects supported by our community. Whether it’s deforested land turning back to verdant green, or solar projects springing to life, sometimes two simple images are worth a thousand words.
On this blog you’ll find snapshot images that paint pictures of the difference our supported climate projects are making, all around the world. Thank you to our community for making it all possible! 
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📍 Location: Ouarzazate, Morocco
⌛ Dates: 2015 –2020
🌱 Project: Verified Carbon Standard
🌳 Type: Solar energy

Morocco

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From a bare area of desert to a haven of clean energy. The Ouarzazate II solar project is a major milestone in Morocco&#8217;s journey towards a clean energy future. It is one of the largest concentrated solar power plants in the world and is expected to supply around 500 GWh per year to Morocco’s power grid.
The project uses thousands of concave mirrors to concentrate solar energy and generate electricity, which can be stored for up to 7 hours. This allows the project to continue generating electricity even after the sun sets.
The Ouarzazate II solar project supplies electricity to nearly 2 million Moroccans and will prevent emissions equivalent to 300,544 tCO2e per year over its 10 year crediting period. The project has also created around 7,000 local jobs and incorporated co-projects that promote the creation of cooperatives, educational opportunities, and skills training.
Learn more about this<a href="https://ecologi.com/projects/morocco-solar"> project</a>.

📍 Location: Brodoclea, North Ayrshire, Scotland
⌛ Dates: 2018 –2021
🌱 Project: Future Forest Company
🌳 Type: Temperate reforestation

Scotland

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Nestled in North Ayrshire, Brodoclea is a sprawling 174-hectare haven of broadleaf woodland that plays host to woolly pigs, the incredible ecological restoration engineers! 
Under <a href="https://thefutureforestcompany.com/">The Future Forest Company</a>&#8216;s guidance, these pigs awaken the soil seed bank, nourish soil microbiology, create space for sapling growth, reduce competition, and form pondlets for breeding amphibians and invertebrates. This enriches the ecosystem, offering sustenance for birds and materials for nests. 
Since 2018, the Ecologi community has helped make a significant impact on this site, funding the planting of 56,170 trees, with a focus on native broadleaf species including oak and birch, creating important habitat for local invertebrate and bird species.

📍 Location: Belavenika, Madagascar.
⌛ Dates: 2019 –2022
🌱 Project: Eden Reforestation Projects
🌳 Type: Mangrove reforestation

Madagascar

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Madagascar’s mangroves are amazing habitats that, sadly, have been deforested over the years and become degraded. This project is one of three currently being supported by the Ecologi community that are replanting mangroves in Madagascar to bring benefits to local biodiversity and communities.
Creating new sustainable income streams for local people is a key component of the project, as is female empowerment. The project employs an average of 85 people per month, with female employees making up approximately 37.5% of the workforce in 2022.
As a result of their involvement in this project, local people are now able to purchase more nutritious food, leading to improved health, and can afford to send their children to school.
To date, the Ecologi community has funded 7.9 million trees on this site in north-west Madagascar.
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📍 Location: Marotaola, Madagascar.
⌛ Dates: 2019 –2022
🌱 Project: Eden Reforestation Projects
🌳 Type: Mangrove reforestation

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This was the very first project we supported, so it holds a special place in our hearts. Seeing its progress over the last four years has brought us so much joy! 
Native mangrove species are being planted on this site, including Avicennia marina, Rhizophora mucronata, and Ceriops tagal. To date, the Ecologi community has funded the planting of over 10 million trees here, and there’s room for another million. 
This site is particularly fascinating as the mangroves are only separated from the open ocean by a thin strip of sand about 100m wide. Despite being more exposed to the ocean, mangroves that have successfully become established are growing well, creating an important habitat for coastal biodiversity and protecting the coastline from erosion by the waves.
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📍 Location: Vĩnh Hảo, Tuy Phong District, Bình Thuận, Vietnam
⌛ Dates: 2018 –2023
🌱 Project: Verified Carbon Standard
☀️ Type: Solar

Vietnam

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Vietnam&#8217;s demand for energy has been rising sharply since the 1990s, and it’s a demand that the country has struggled to fulfil, with an overreliance on coal and frequent power outages.
This project, in the Vinh Hao commune, Vietnam, is generating electricity using photovoltaic technology, which transforms sunlight into electricity. The project is on around 60ha of salt farm, and will generate 83,750MWh of power annually.
Local people have been involved throughout the design phase and operation of the project. The construction process of the project was carefully managed to minimise the impact on the local environment. During the operation of the project, pollution will also be minimised through a series of measures, including ensuring no littering takes place, and waste materials will be responsibly disposed of off-site.
Over the 10-year crediting period, the project will prevent 704,110tCO2e from being emitted by replacing energy in the grid that would otherwise have come from fossil fuels.
The project has given a real boost to the living standards of local communities through economic support funds: the commune gratitude fund in the Vinh Hao commune, and the learning promotion fund in the Binh Thuan province.
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📍 Location: Mount Elgon, Uganda. 
⌛ Dates: 2021 – 2023
🌱 Project: Trees for the Future
🌳 Type: Reforestation and sustainable agroforestry

Uganda

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Trees for the Future’s innovative Forest Gardens approach is all about engaging farmers in reforestation and sustainable agroforestry. The farmers take part in a 4-year programme, learning the skills they need to better manage their land. This brings multiple benefits, including protected crops, stabilised soils, and habitats for pollinators, as well as increasing household incomes.
Over the past two years, the Ecologi community has funded the planting of 766,663 trees in Forest Gardens through this project. Three hundred farmers (57% of whom are women) are involved, with 3,522 people benefitting from the project so far. 
Pictured is 56-year-old Philister Khana, a farmer enrolled in the programme. In just two years she’s taken the number of trees on her plot from 4 to 2,001!
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Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

Case study: How SmartestEnergy Business is engaging customers around sustainability

More posts

What is happening at COP29

Before and after: See how your climate action is making a difference

Hopescrolling: The good news timeline

Stay in touch with Ecologi