We created Ecologi so people like you have another meaningful way to act

How does Ecologi work?

  • Sign up to EcologiSign up to Ecologi
  • eco goalsSet eco goals
  • Fund climate projectsFund climate projects
  • Compensate your carbon footprintCompensate your carbon footprint
  • All captured on your profileAll captured on your profile

Impactful climate solutions

Carbon avoidance

At Ecologi we use your money to support a broad range of projects that are able to evidence that they are reducing or avoiding greenhouse gas emissions.

Each month we support a range of carbon avoidance projects that are certified at the very highest level by Gold Standard or the Verified Carbon Standard. Our funding strategy is guided by our Climate Committee and follow the Project Drawdown framework.


It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial in preventing ecological collapse.

We have a range of amazing reforestation partners, who, with our support, are growing millions of trees per month.

Where does your money go?

Our success is measured in impact, and this is reflected in how we spend your money. 85% of your money goes directly to funding these planet saving projects. Included with project costs are any incurred transaction fees carried out on your behalf.

With the rest we’ll cover everything else including a budget to attract new subscribers, staff costs, and hosting and licenses.


When we say we put your money to great use, it’s important you see that it is. You can see the paper trail of the impact we make on this platform.

Meet our leadership team

  • Elliot Coad

    Elliot Coad

    CEO and cofounder

  • Lucy Jack

    Lucy Jack

    Chief Design Officer and cofounder

  • Alex Price

    Alex Price

    Chief Technology Officer and cofounder

  • Ian Hambleton

    Ian Hambleton

    Chief Commercial Officer

  • Joel Baynes

    Joel Baynes

    Chief Operating Officer

  • Crista Buznea

    Crista Buznea

    Head of Sustainability Marketing

  • Dennis Hettema

    Dennis Hettema

    SVP of Sales Europe and Asia Pacific

Ecologi was initially founded by a group of environmentalists in Bristol, UK. They were frustrated that many of us are not able to contribute enough to the colossal climate problem.

It started in late 2018, when Elliot was on his morning commute to work. He was buying a coffee just as he had done thousands of times before, and asked himself: How much climate action could I fund with the money for a coffee?

The answer led to a revelation – that the pocket change that billions of us have would not only be a significant upgrade to our own personal contributions to the crisis, but could also one day account for reducing half of the world’s emissions.

Find out more about our impact on our Collective Action tracker.

Join us and start making a difference

Support the best in climate action projects.

  • About
  • About us
  • FAQs
  • Climate projects
  • Collective action
  • Pricing
  • Business
  • Follow us
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Tiktok
  • Trustpilot 5 stars
United Nations Decade on Ecosystem Restoration 2021-2030

We send good things

Sign up to our newsletter and we’ll plant a tree on your behalf.

Email address

Your tree will be planted in Madagascar by the Eden Reforestation Project.