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At Ecologi we believe that restoring natural ecosystems is really important, and is one of the best things that we can do to help tackle the climate crisis. Restoring forests can help reverse biodiversity’s decline, tackle climate change and also improve our <a href="https://www.forestryengland.uk/wellbeing">health and wellbeing</a>.  There are many different ways in which forest ecosystems restoration can be done. Two examples are reforestation and rewilding. 
Often the terms reforestation and rewilding are used interchangeably, however there are some key differences between the two.

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Definition
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation is the planting of trees in areas where there has historically been tree cover and have been cleared.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding is the restoration of ecosystems (wetlands, peatlands, forests etc) to the point where nature is allowed to take care of itself after initial human support.</li>
</ul>

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Ecosystems
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation focuses on trees. These trees then grow and provide wildlife habitats, clean air and shade.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding works across the whole ecosystem level, restoring natural function in all trophic levels. It can involve the reintroduction of species such as beavers or wolves.</li>
</ul>

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Method
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation involves the manual planting of trees by humans.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding minimises, gradually reduces human intervention or leaves an area alone for natural regeneration where possible e.g. seed dispersal leading to regeneration of trees. </li>
</ul>

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Location
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can happen anywhere where there has historically been a forest.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding can occur in all types of land (and sea-) scapes, at all scales. It works best on slightly degraded sites, or those close to existing forests that can serve as sources of seed.</li>
</ul>

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Species mix
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation chooses which species to plant. It should be done using a mixture of native species, including rare and endangered ones where possible.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding can be difficult to predict in advance, in terms of the exact trajectory of revegetation (i.e. species mix, location and density), but the main focus is on native species.</li>
</ul>

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Community involvement
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can work alongside initiatives to boost local economies – e.g. agroforestry, sustainable generation of wood products, or ecotourism. </li>
<li style="font-weight: 400;" aria-level="1">Rewilding involves leaving nature to its own devices, even if initial human support is required.</li>
</ul>

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Biodiversity impact
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can benefit biodiversity to a greater extent if native, diverse tree species are planted (responsible reforestation), rather than monocultures of cultivated trees.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding always works to restore the native biodiversity of the area.</li>
</ul>

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Climate impact
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation creates planted forests which take in CO2 from the atmosphere if sufficient protection measures are put in place.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding creates restored ecosystems which take in CO2 from the atmosphere if sufficient protection measures are put in place.</li>
</ul>

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<h2>Reforestation </h2>
Reforestation is a key tool in helping to tackle the climate crisis, particularly the reforestation of tropical forests. Tropical forests have suffered extensive destruction, fragmentation, degradation and depletion of biodiversity. Once covering <a href="https://drawdown.org/solutions/tropical-forest-restoration">12% of the world’s landmass, they now cover just 5%.</a> Reforestation works to restore previous forest cover, by cultivating and planting seedlings. 
In order to have benefits, both for biodiversity and for carbon sequestration, this reforestation needs to be done responsibly. Forest researchers recently found that within the <a href="https://www.bonnchallenge.org/">Bonn Challenge</a>, a global goal to restore 350 million hectares of degraded ecosystems by 2030,<a href="https://www.nature.com/articles/d41586-019-01026-8?utm_medium=affiliate&amp;utm_source=commission_junction&amp;utm_campaign=3_nsn6445_deeplink_PID100062364&amp;utm_content=deeplink"> 45% of forest restoration commitments </a>involved monoculture plantations of fast growing trees. These are usually intended for harvest, and are ecologically poor and store little carbon. Reforestation needs to be done with a native and diverse mix of species in order to boost long-term carbon sequestration, the biodiversity of the area, and efficient protection measures must be put in place to ensure that the forest persists for long periods of time, instead of being cut down to produce timber. 
At Ecologi, our key tree-planting sites are tree-planting projects in Madagascar, Mozambique, Kenya and Nicaragua. The trees planted are a wide mixture of native species, and our main tree-planting partners <a href="https://edenprojects.org/">Eden Reforestation</a> work carefully with all levels of government to protect the forests. They also employ forest guards to monitor the area, and engage the local community with the forest by employing local villagers to plant and care for the trees. You can read more about our tree planting projects <a href="https://ecologi.com/projects">here. </a>
The UK has recently made commitments to increase its forest cover, pledging to plant 30,000 new hectares of trees each year as part of the<a href="https://www.gov.uk/government/news/pm-outlines-his-ten-point-plan-for-a-green-industrial-revolution-for-250000-jobs"> 10-point plan for a green industrial revolution</a> published in December 2020. Increasing tree cover is especially important in Britain, of which only <a href="https://www.rewildingbritain.org.uk/support-rewilding/our-campaigns-and-issues/natural-regeneration">13%</a> has tree cover. This is compared to<a href="https://www.rewildingbritain.org.uk/support-rewilding/our-campaigns-and-issues/natural-regeneration"> 40% for the EU and 46% of Europe</a> as a whole. So we need more trees and woodlands, but we must ensure these are planted in a responsible way. This is why we also now have two UK specific tree-planting projects, planting trees in Scotland, and in the South-West of England. You can read more about our UK reforestation projects <a href="https://ecologi.com/projects/reforestation-projects-in-the-uk">here</a>.

<h2>Rewilding </h2>
Rewilding involves leaving nature alone as much as possible to recover by itself and minimising human intervention. It is defined as the restoration of ecosystems to the point in which nature is allowed to take care of itself, and seeks to reinstate natural processes, and where possible missing species, allowing them to influence the ecosystems and shape the habitats within them. Although native species are the main focus, rewilding is not designed to reach a specific end point or final ecosystem, but goes wherever nature takes it. 
All degraded ecosystems can be rewilded and rewilding can involve interactions at all levels. <a href="https://www.rewildingbritain.org.uk/">Rewilding Britain</a> calculates that restoring native woodland, peat bogs, heaths and species-rich grasslands over a total of six million hectares could sequester <a href="https://www.rewildingbritain.org.uk/blog/new-report-how-restoring-nature-can-help-decarbonise-the-uk">47 million tonnes of CO2 per year</a>. This is more than 1/10th of the UK’s territorial greenhouse gas emissions. 
Rewilding can often involve the reintroduction of a species into an area. A classic example of rewilding is the <a href="https://www.theguardian.com/environment/2020/jan/25/yellowstone-wolf-project-25th-anniversary">reintroduction of wolves into Yellowstone National Park in the US.</a> When westerners first arrived at this park in the 1920s, they very quickly hunted wolves to extinction. In the 1990s wolves started to be reintroduced into Yellowstone in order to control the elk populations. The elk and deer populations started responding immediately. Within about 10 years, willows rebounded. Within 20 years, the aspen began flourishing. Riverbanks stabilized and songbirds returned, as did beavers, eagles, foxes and badgers. They have restored the natural function of the ecosystem and biodiversity has flourished. 25 years later, this is heralded as one of the world’s most successful rewilding stories. 
In the case of forest ecosystems, rewilding typically involves releasing land from non-forest use, such as growing crops or damming a valley, and letting a young forest rise up on its own. As the forest ecosystem recovers, trees, soil, leaf litter and other vegetation absorb and hold carbon. As functions are restored, the forest regains its multifunctional role, supporting the water cycle, conserving soil, protecting habitat and pollinators and providing food, medicine and fibres. 
An example of where elements of rewilding have been incorporated into our tree-planting projects is the woolly pigs that are used to help restore ecosystem functions to our forest sites in <a href="https://ecologi.com/projects/reforesting-dalry-scotland">Dalry, Scotland</a>. These pigs churn up the soil, allowing the seed bank to come to the surface and improving the species diversity of the forests. The pigs also trample and clear bracken, creating space for new life to push through it.

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<h2>Both are needed… </h2>
&nbsp;
<a href="https://www.nature.com/articles/d41586-019-01026-8?utm_medium=affiliate&amp;utm_source=commission_junction&amp;utm_campaign=3_nsn6445_deeplink_PID100062364&amp;utm_content=deeplink">Some scientists</a> argue that rewilding should be the default approach, and that we shouldn’t be planting trees at all, but instead let woodlands grow back without external intervention through the process of natural regeneration. However whilst rewilding is extremely important and provides many benefits to the natural areas, there are places where rewilding simply isn’t likely to occur; such as in land far away from seed sources, or in urban parks. 
Additionally there are large areas where natural regeneration would take a long time, even many decades, due to limited access to seed sources. We know that as we face both the climate and biodiversity crisis, time is of the essence. We therefore need both reforestation and rewilding in order to help protect the climate and to help biodiversity thrive.
<a href="https://ecologi.com/business/overview">Sign up</a> to Ecologi today to start taking real climate action.
&nbsp;

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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Case studies

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

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