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05_Reforestation Vs Rewilding_Blog_Header_01

At Ecologi we believe that restoring natural ecosystems is really important, and is one of the best things that we can do to help tackle the climate crisis. Restoring forests can help reverse biodiversity’s decline, tackle climate change and also improve our <a href="https://www.forestryengland.uk/wellbeing">health and wellbeing</a>.  There are many different ways in which forest ecosystems restoration can be done. Two examples are reforestation and rewilding. 
Often the terms reforestation and rewilding are used interchangeably, however there are some key differences between the two.

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Definition
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation is the planting of trees in areas where there has historically been tree cover and have been cleared.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding is the restoration of ecosystems (wetlands, peatlands, forests etc) to the point where nature is allowed to take care of itself after initial human support.</li>
</ul>

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Ecosystems
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation focuses on trees. These trees then grow and provide wildlife habitats, clean air and shade.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding works across the whole ecosystem level, restoring natural function in all trophic levels. It can involve the reintroduction of species such as beavers or wolves.</li>
</ul>

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Method
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation involves the manual planting of trees by humans.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding minimises, gradually reduces human intervention or leaves an area alone for natural regeneration where possible e.g. seed dispersal leading to regeneration of trees. </li>
</ul>

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Location
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can happen anywhere where there has historically been a forest.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding can occur in all types of land (and sea-) scapes, at all scales. It works best on slightly degraded sites, or those close to existing forests that can serve as sources of seed.</li>
</ul>

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Species mix
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation chooses which species to plant. It should be done using a mixture of native species, including rare and endangered ones where possible.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding can be difficult to predict in advance, in terms of the exact trajectory of revegetation (i.e. species mix, location and density), but the main focus is on native species.</li>
</ul>

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Community involvement
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can work alongside initiatives to boost local economies – e.g. agroforestry, sustainable generation of wood products, or ecotourism. </li>
<li style="font-weight: 400;" aria-level="1">Rewilding involves leaving nature to its own devices, even if initial human support is required.</li>
</ul>

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Reforestation Vs Rewilding_Blog_Banner_BIODIVERSITY IMPACT

Biodiversity impact
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation can benefit biodiversity to a greater extent if native, diverse tree species are planted (responsible reforestation), rather than monocultures of cultivated trees.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding always works to restore the native biodiversity of the area.</li>
</ul>

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Reforestation Vs Rewilding_Blog_Banner_CLIMATE IMPACT

Climate impact
<ul>
<li style="font-weight: 400;" aria-level="1">Reforestation creates planted forests which take in CO2 from the atmosphere if sufficient protection measures are put in place.</li>
<li style="font-weight: 400;" aria-level="1">Rewilding creates restored ecosystems which take in CO2 from the atmosphere if sufficient protection measures are put in place.</li>
</ul>

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<h2>Reforestation </h2>
Reforestation is a key tool in helping to tackle the climate crisis, particularly the reforestation of tropical forests. Tropical forests have suffered extensive destruction, fragmentation, degradation and depletion of biodiversity. Once covering <a href="https://drawdown.org/solutions/tropical-forest-restoration">12% of the world’s landmass, they now cover just 5%.</a> Reforestation works to restore previous forest cover, by cultivating and planting seedlings. 
In order to have benefits, both for biodiversity and for carbon sequestration, this reforestation needs to be done responsibly. Forest researchers recently found that within the <a href="https://www.bonnchallenge.org/">Bonn Challenge</a>, a global goal to restore 350 million hectares of degraded ecosystems by 2030,<a href="https://www.nature.com/articles/d41586-019-01026-8?utm_medium=affiliate&amp;utm_source=commission_junction&amp;utm_campaign=3_nsn6445_deeplink_PID100062364&amp;utm_content=deeplink"> 45% of forest restoration commitments </a>involved monoculture plantations of fast growing trees. These are usually intended for harvest, and are ecologically poor and store little carbon. Reforestation needs to be done with a native and diverse mix of species in order to boost long-term carbon sequestration, the biodiversity of the area, and efficient protection measures must be put in place to ensure that the forest persists for long periods of time, instead of being cut down to produce timber. 
At Ecologi, our key tree-planting sites are tree-planting projects in Madagascar, Mozambique, Kenya and Nicaragua. The trees planted are a wide mixture of native species, and our main tree-planting partners <a href="https://edenprojects.org/">Eden Reforestation</a> work carefully with all levels of government to protect the forests. They also employ forest guards to monitor the area, and engage the local community with the forest by employing local villagers to plant and care for the trees. You can read more about our tree planting projects <a href="https://ecologi.com/projects">here. </a>
The UK has recently made commitments to increase its forest cover, pledging to plant 30,000 new hectares of trees each year as part of the<a href="https://www.gov.uk/government/news/pm-outlines-his-ten-point-plan-for-a-green-industrial-revolution-for-250000-jobs"> 10-point plan for a green industrial revolution</a> published in December 2020. Increasing tree cover is especially important in Britain, of which only <a href="https://www.rewildingbritain.org.uk/support-rewilding/our-campaigns-and-issues/natural-regeneration">13%</a> has tree cover. This is compared to<a href="https://www.rewildingbritain.org.uk/support-rewilding/our-campaigns-and-issues/natural-regeneration"> 40% for the EU and 46% of Europe</a> as a whole. So we need more trees and woodlands, but we must ensure these are planted in a responsible way. This is why we also now have two UK specific tree-planting projects, planting trees in Scotland, and in the South-West of England. You can read more about our UK reforestation projects <a href="https://ecologi.com/projects/reforestation-projects-in-the-uk">here</a>.

<h2>Rewilding </h2>
Rewilding involves leaving nature alone as much as possible to recover by itself and minimising human intervention. It is defined as the restoration of ecosystems to the point in which nature is allowed to take care of itself, and seeks to reinstate natural processes, and where possible missing species, allowing them to influence the ecosystems and shape the habitats within them. Although native species are the main focus, rewilding is not designed to reach a specific end point or final ecosystem, but goes wherever nature takes it. 
All degraded ecosystems can be rewilded and rewilding can involve interactions at all levels. <a href="https://www.rewildingbritain.org.uk/">Rewilding Britain</a> calculates that restoring native woodland, peat bogs, heaths and species-rich grasslands over a total of six million hectares could sequester <a href="https://www.rewildingbritain.org.uk/blog/new-report-how-restoring-nature-can-help-decarbonise-the-uk">47 million tonnes of CO2 per year</a>. This is more than 1/10th of the UK’s territorial greenhouse gas emissions. 
Rewilding can often involve the reintroduction of a species into an area. A classic example of rewilding is the <a href="https://www.theguardian.com/environment/2020/jan/25/yellowstone-wolf-project-25th-anniversary">reintroduction of wolves into Yellowstone National Park in the US.</a> When westerners first arrived at this park in the 1920s, they very quickly hunted wolves to extinction. In the 1990s wolves started to be reintroduced into Yellowstone in order to control the elk populations. The elk and deer populations started responding immediately. Within about 10 years, willows rebounded. Within 20 years, the aspen began flourishing. Riverbanks stabilized and songbirds returned, as did beavers, eagles, foxes and badgers. They have restored the natural function of the ecosystem and biodiversity has flourished. 25 years later, this is heralded as one of the world’s most successful rewilding stories. 
In the case of forest ecosystems, rewilding typically involves releasing land from non-forest use, such as growing crops or damming a valley, and letting a young forest rise up on its own. As the forest ecosystem recovers, trees, soil, leaf litter and other vegetation absorb and hold carbon. As functions are restored, the forest regains its multifunctional role, supporting the water cycle, conserving soil, protecting habitat and pollinators and providing food, medicine and fibres. 
An example of where elements of rewilding have been incorporated into our tree-planting projects is the woolly pigs that are used to help restore ecosystem functions to our forest sites in <a href="https://ecologi.com/projects/reforesting-dalry-scotland">Dalry, Scotland</a>. These pigs churn up the soil, allowing the seed bank to come to the surface and improving the species diversity of the forests. The pigs also trample and clear bracken, creating space for new life to push through it.

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<h2>Both are needed… </h2>
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<a href="https://www.nature.com/articles/d41586-019-01026-8?utm_medium=affiliate&amp;utm_source=commission_junction&amp;utm_campaign=3_nsn6445_deeplink_PID100062364&amp;utm_content=deeplink">Some scientists</a> argue that rewilding should be the default approach, and that we shouldn’t be planting trees at all, but instead let woodlands grow back without external intervention through the process of natural regeneration. However whilst rewilding is extremely important and provides many benefits to the natural areas, there are places where rewilding simply isn’t likely to occur; such as in land far away from seed sources, or in urban parks. 
Additionally there are large areas where natural regeneration would take a long time, even many decades, due to limited access to seed sources. We know that as we face both the climate and biodiversity crisis, time is of the essence. We therefore need both reforestation and rewilding in order to help protect the climate and to help biodiversity thrive.
<a href="https://ecologi.com/business/overview">Sign up</a> to Ecologi today to start taking real climate action.
&nbsp;

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

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We know that funding high-quality carbon credits provides vital funding to impactful projects <a href="https://www.ipcc.ch/2023/03/20/press-release-ar6-synthesis-report/">which prevent and avoid emissions</a>.
However, it’s vital to look at the bigger picture: how carbon credits are being used is critical in taking meaningful climate action for our planet.
Simply using carbon credits to offset our business-as-usual emissions (often referred to as becoming ‘carbon neutral’) without taking steps to reduce those emissions directly <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/40875/EGR2022_KR.pdf?sequence=3">will not solve climate change</a>. In addition, there’s increasing pressure on businesses following recent crackdowns on green claims, such as <a href="https://www.theguardian.com/environment/2023/may/15/uk-advertising-watchdog-to-crack-down-on-carbon-offsetting-claims-aoe">claiming ‘carbon neutrality’ through offsetting alone</a>. So, across our industry, we need to rethink carbon offsetting completely, from the ground up.
Let’s unpack this.

Offsetting to compensate for business-as-usual emissions is OUT

Science is clear that minimising global warming requires substantial emissions reductions globally. The IPCC has called for <a href="https://www.ipcc.ch/sr15/chapter/spm/">50% reductions in emissions by 2030</a>, and global net-zero emissions by 2050, if we are to limit the global temperature increase to below 2°C, and as close as possible to 1.5°C. Every year that we continue to increase emissions, the steeper the curve needs to be for the world to decarbonise in time, 
Traditional carbon offsetting involves paying for carbon credits, each representing one tonne of emissions reduced or avoided by a project (like a solar farm). To offset, you would produce one tonne of greenhouse gas emissions through your business activities, and then offset that tonne by buying a carbon credit. 
However, traditional offsetting also gives free licence to businesses to continue generating emissions, or even increase them! Provided that they are also paying to offset them. You can see this in the visual below.
<img loading="lazy" class="aligncenter size-full wp-image-7760" src="https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop.png" alt="" width="960" height="540" srcset="https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop.png 960w, https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop-300x169.png 300w, https://cms-assets.offset.earth/app/uploads/20230516164950/COP27-Net-Zero-Pathway-Workshop-768x432.png 768w" sizes="(max-width: 960px) 100vw, 960px" />
Even when businesses fund high-quality projects and offset their emissions in full, those direct emissions are still taking place. The benefits of avoided emissions are effectively cancelled-out if the projects funded are only being used to offset your business’s continued emissions. The same is true, even if you are doing your offsetting with carbon removal credits &#8211; because the climate impacts of emitting and then removing greenhouse gases are not the same as simply not emitting them.
This is unsustainable. We need to reconsider completely the way we think about offsetting.

Reducing emissions whilst committing to fund high-quality climate‌ action is IN

For businesses to align their operations with <a href="https://www.iema.net/articles/ghg-management-hierarchy-updated-for-net-zero.">the science of climate change</a>, making direct emissions reductions <a href="https://ecologi.com/articles/blog/charting-the-path-to-net-zero-for-businesses">across your supply chain is paramount</a>. That’s a separate process, which offsetting doesn’t contribute toward.
Funding impactful projects through carbon credits still has a huge role to play. The SBTi (Science Based Target initiative) deems <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential">funding carbon credits as an &#8220;essential&#8221; step</a> in the journey towards global net-zero. 
Supporting these high-quality carbon avoidance projects (that’s the same kinds of projects which are traditionally used for offsetting) is a perfect entry point for businesses to start their climate journey &#8211; whilst these businesses gather their plans to reduce their emissions directly.

Reducing your business emissions is a marathon, not a sprint

One of the SBTi’s core requirements for a business to achieve net-zero is to achieve a <a href="https://sciencebasedtargets.org/net-zero">minimum 90% reduction in emissions in most sectors</a>. This emissions-reduction journey will not be easy, since that’s a BIG task!

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The way we think about Carbon Offsetting_Illos_1600x744px_V3

Imagine having to reduce your financial budget by 90% &#8211; it would require a lot of planning, researching, and implementation, over a long period.

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Near-term targets are going to be crucial to break down those larger long-term goals. SBTi <a href="https://sciencebasedtargets.org/reports/sbti-progress-report-2021">research in 2021 showed that</a> if your business had set its science-based targets that year, you would need to make emissions reductions of just 4.2% per year &#8211; a much more understandable and manageable target for most businesses.
Remember as well that, even if simply offsetting your business emissions was your goal, then the higher your emissions are, the more it will cost to your business to offset them. This means that whilst there’s an enormous challenge in reducing emissions over a sustained period, it will be much better in the long run, both for your business and for the planet.

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This is a long-term commitment which all businesses need to undertake. That’s why funding high-quality climate action is crucial at the same time. You can give back to our planet throughout the process &#8211; and by doing so, you can have a real, measurable impact <a href="https://sdgs.un.org/goals">on people, communities and biodiversity</a>.

High-quality climate action that ‘goes beyond’

This funding of high-quality climate action outside of a business’s operations is referred to by the SBTi as ‘<a href="https://sciencebasedtargets.org/blog/going-above-and-beyond-to-contribute-to-societal-net-zero">beyond value chain mitigation</a>’ or ‘BVCM’. They highlight this as a critical contribution to reaching societal net-zero because it has a positive climate impact outside of your business’s direct sphere of influence. Your company can leverage its BVCM strategy to generate positive global change for our planet.
The great thing about BVCM is that it allows your business to select project types and locations that matter to you: you can build your own mix of projects to support.

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Don’t be put off by the scientific terminology. Simply, it means continuously funding climate action via high-quality carbon avoidance credits (and other types of impactful climate projects) whilst reducing your business emissions on your journey to net-zero.

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At Ecologi, we select the carbon avoidance projects we support according to our<a href="https://ecologi.com/articles/updates/how-ecologi-finds-and-funds-the-most-impactful-climate-solutions"> climate impact regionalisation strategy</a>, which focuses on directing funding towards locations and projects with the greatest potential impact.
This approach allows our in-house team to identify which, out of the ~200 quotes for carbon credits we review every month, are the most impactful.
The projects we support &#8211; which you can fund through <a href="https://ecologi.com/impact-shop">our Impact Shop</a> or through <a href="https://ecologi.com/business/integrations">our automations and integrations</a> &#8211; are also independently scrutinised by organisations like our friends at <a href="https://www.sylvera.com/">Sylvera</a>.

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Reframing carbon offsetting in a way that makes a real difference

Don’t let your business fall into the trap of thinking that buying carbon credits gets you off the hook by compensating for emissions which you haven’t attempted to reduce. That way of thinking is all wrong.
<a href="https://sciencebasedtargets.org/net-zero">The net-zero pathway</a> allows you to fund carbon removal credits to ‘offset’ your unavoidable emissions. However, you need to reduce your emissions as much as possible first, and only use removals for up to a maximum 10% of your initial emissions, and it has to be carbon removal, which is very expensive!
Think about your BVCM as funding climate action, full stop. It’s not about compensating to let your business keep producing emissions. It’s just one cost of running a responsible business, whilst you work to reduce your emissions directly. 
Don’t think about it in the context of letting your business carry on emitting as it was before &#8211; because that won’t contribute toward solving the climate crisis.

How to take the first step on your climate journey

Every business is different, and that means that although reducing emissions is vital, funding climate action might be the most suitable entry point for you, on your climate journey.
Through Ecologi, you can do this and more:

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If you’re still not sure where to start, <a href="https://ecologi.com/business/overview#get-in-touch">reach out to our friendly team of experts</a> who will be more than happy to find the right climate solution for your business and for our planet.

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Ecologi - Our story

How Ecologi grew from a climate action subscription to the ultimate climate companion for businesses. Read our story here!

<h2>The thought that turned to action</h2>
The story of Ecologi started one morning in 2019, when our founder <a href="https://www.linkedin.com/in/elliotcoad/">Elliot</a> picked up his morning coffee and wondered what would happen if he instead spent that money on addressing the climate crisis? 
As a keen ‘armchair environmentalist’ and self-confessed nerd, his research took him down a few rabbit holes and geek out sessions, as he explored the potential impact of just 10% of the world redirecting their loose change from cappuccino to climate action. 
He soon realised that there are ample climate solutions already available to address climate change and restore nature, and the world’s pocket change is more than enough to fund them. The idea just needed to galvanise support and turn into collective action. 
Ecologi began as a family and friend business. Elliot is experienced in product and development, and his wife <a href="https://www.linkedin.com/in/lucyjackk/">Lucy</a> is a website designer who is a deft hand with illustration and branding. They were joined by their friend <a href="https://www.linkedin.com/in/remotealex/">Alex</a>, a talented developer and entrepreneur who had just finished building a subscription product of his own.
Ecologi was born!

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<h2>Ecologi 1.0</h2>
Ecologi started as a subscription service for individuals to take climate action and was founded as a for-profit social enterprise to scale this idea rapidly. In a world of Netflix, Spotify, Headspace and countless other affordable subscriptions, we figured that there must surely be room in the market for something that could literally change the world? 
We decided on the name ‘Ecologi’ in awareness of two great threats to humanity; global warming, and biodiversity loss. These issues are interconnected, and we cannot solve one without the other. Therefore, the projects that we offer give our customers the opportunity to support both climate action and nature restoration in conjunction.
With an ethos based on transparency and putting our planet ahead of profit, we’ve grown a passionate community of over 18,000 businesses and 40,000 members in under five years. Through the support of our community, we’ve funded the planting of over 60 million trees, prevented over 2.5 million tonnes of CO2e from entering our atmosphere through certified carbon avoidance projects and achieved B Corp Certification. 
Our <a href="https://lookerstudio.google.com/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2/page/p_9zis9oxt3c">Public Impact Ledger</a> lifts the lid on what goes on behind the scenes here at Ecologi and delves into the evidence and detail of all things climate impact. Check out our <a href="https://ecologi.com/transparency">Transparency page</a> for evidence of our impact and finance, and meet the teams driving us forward.

<h2>The next chapter </h2>
We’ve had a great start, but there is still a lot of work to be done, and we can’t do it alone. So we’ve reset and refocused, with a bold new mission to inspire and empower businesses to accelerate global action on climate and nature. 
SMEs make up 99% of the UK business population and contribute half of all business-driven emissions in the UK. But according to a 2021 survey by the British Business Bank, only 6% are likely to have measured their carbon footprint in the last five years. <a href="https://ecologi.com/articles/blog/climate-commitments-survey">Our own research</a> also found that over four in 10 (41%) of SMEs would like their business to have a net-zero strategy, but feel confused about how to get started.
In the years ahead, the team at Ecologi will champion SMEs as green revolutionaries, empowering them on their journey to reduce emissions and take climate action. There are millions of SMEs in the UK and we believe that with the right support, they can help turn the tide on the climate crisis. 
SMEs are powerful enough to make an impact, agile enough to act fast, and unstoppable when working collectively. Just imagine what would happen if every SME rose up and took action as one? 
<h3>Check out our Climate Commitments Report</h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">here</a>

<h2>Supporting the revolution</h2>
We’ve recently concentrated our efforts on being the ultimate climate companion for SMEs, no matter what stage of the journey to net-zero they&#8217;re on. From calculating their carbon footprint, to reducing their emissions, to funding climate projects, to sharing their impact with their community. And we’ve developed a suite of products to support that journey.
<a href="https://ecologi.com/business/zero">Ecologi Zero</a> is our free and easy-to-use carbon footprinting tool for UK-based SMEs. It’s designed to remove the high-cost, technology and skills barriers to carbon footprinting by connecting seamlessly with Xero accounting software to calculate emissions from existing business data, and requiring no expertise or experience. We’re really proud of it and its potential to be a game changer in enabling SMEs to take the first step on their net-zero journey. 
We’ve also launched our all-new <a href="https://ecologi.com/business/impact-shop">Impact Shop</a>. This pay-as-you-go store for climate impact lets businesses make a purchase for our planet with no strings or subscriptions attached. This allows SMEs to support whatever type of projects mean the most to them, and fund as much impact as they like, whenever suits them. From funding tree planting in specific countries to supporting community-based projects, SMEs can choose from a range of high quality climate solutions and know that they are making a positive impact.
Finally, <a href="https://ecologi.com/business/climate-positive-workforce">Climate Positive Workforce®</a> allows SMEs to bring their employees along on the journey of climate action. This product operates like a regular subscription, compensating for the approximate carbon footprint per number of employees in your business country of operation, while also funding the planting of trees through our trusted reforestation partners. In doing so, your organisation will visualise their impact in their virtual forest, learn more about the different carbon avoidance projects they support each month, and share their impact online.
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<h2>For our planet </h2>
Our planet. This is what brought us together. It’s why we started Ecologi. It’s the purpose of our community. The reason we take collective action. And when we speak to our community, they often say that they work with us so they can do something positive for our planet. 
As we look ahead to the next chapter of Ecologi, these three small-but-mighty words have become our north star, and the core of our brand. 
Now is the time to act together. Let’s rewrite our future. For our planet. 
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