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Ecologi Impact Funds: A new way to support climate action

We’ve just launched our much anticipated product, <a href="https://ecologi.com/solutions/impact-funds" target="_blank" rel="noopener">Ecologi Impact Funds</a>, a new way to maximise your business climate impact by funding multiple high-quality projects in one go whilst also spreading residual risk.
In this deep-dive, we’ll explore:
<ul>
<li style="font-weight: 400;" aria-level="1">What is an Impact Fund; </li>
<li style="font-weight: 400;" aria-level="1">Why they are best for our planet and how they fit into your net-zero journey;</li>
<li style="font-weight: 400;" aria-level="1">The difference between carbon compensation and contribution approaches;</li>
<li style="font-weight: 400;" aria-level="1">Why your business should start contributing to Impact Funds today.</li>
</ul>

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<h2>What is an Impact Fund?</h2>
Our new Ecologi Impact Funds maximise your business climate impact by funding multiple high-quality projects in one go while also spreading residual risk. 
 
The Ecologi Impact funds are carefully curated project cohorts centred around a particular theme or climate intervention. Each of our Impact Funds is carefully designed to drive progress against our three key pillars of impact: 

<ol>
<li style="font-weight: 400;" aria-level="1">Climate: Reducing the concentration of greenhouse gases in the atmosphere</li>
<li style="font-weight: 400;" aria-level="1">Nature: Conserving and restoring nature and natural systems</li>
<li style="font-weight: 400;" aria-level="1">People: Transforming society and improving lives</li>
</ol>
When you contribute towards an Impact Fund, you’re not just funding a single project in a single location. You’ll be funding a cohort of multiple different projects which might be based all over the world – but all centred around driving transformative action for our climate, nature, and people.
The cohort of projects we support within each Ecologi Impact Fund is dynamic, meaning that some projects will receive support from the Fund over an extended period, and others will receive individual grants. All projects contribute to the Fund’s core aims, and all projects are carefully vetted and selected by our expert team.

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<h2>Why are Impact Funds best for our planet?</h2>
When we think about the existing models of financing climate and nature projects, the focus is usually on one of two things: either inputs (like paying to plant trees), or certification (like carbon credits). Both of these are critical vehicles for channelling funding to incredible projects, but they don’t tell the whole story.
Take tree-planting, for example. To establish and maintain an impactful forest restoration or agroforestry project takes so much more than just planting the trees. Any one of Ecologi’s partner reforestation projects is actually doing far more than simply planting trees – and all of this costs money, which has to fit into the project’s budget. For example, project designs and associated budgets might include all of this (and more):
<ul>
<li style="font-weight: 400;" aria-level="1">Securing land tenure;</li>
<li style="font-weight: 400;" aria-level="1">Communications and campaigns;</li>
<li style="font-weight: 400;" aria-level="1">Logistics, vehicles and transport; </li>
<li style="font-weight: 400;" aria-level="1">Seed collection or acquisition;</li>
<li style="font-weight: 400;" aria-level="1">Tree nurseries and infrastructure;</li>
<li style="font-weight: 400;" aria-level="1">Staff salaries and technical training;</li>
<li style="font-weight: 400;" aria-level="1">Community services and outreach;</li>
<li style="font-weight: 400;" aria-level="1">Energy provision;</li>
<li style="font-weight: 400;" aria-level="1">Tools and safety equipment;</li>
<li style="font-weight: 400;" aria-level="1">Leadership training and capacity building;</li>
<li style="font-weight: 400;" aria-level="1">Reinvestment into the local community;</li>
<li style="font-weight: 400;" aria-level="1">Fencing and other critical infrastructure;</li>
<li style="font-weight: 400;" aria-level="1">Water and irrigation;</li>
<li style="font-weight: 400;" aria-level="1">Project monitoring and evaluation;</li>
<li style="font-weight: 400;" aria-level="1">Outplanting of trees;</li>
</ul>
If, when we support these projects, we as funders are only thinking about this last bullet point – thinking about our role as simply “paying to plant trees” – then we are neglecting to recognise the incredible effort that goes into the truly holistic programme required to restore nature sustainably and at scale. At best, this is simple tunnel vision. But at worst, this means funders risk thinking that the only thing that’s important is how many trees were planted within the project boundary.
Our Impact Funds help to transform this mindset: decoupling funding from inputs and instead centring our thinking around strategic, thematic and carefully-curated project cohorts means that implementation partners receiving the funding are able to focus on producing restorative outcomes for ecosystems and communities. They also help our customers to understand that what we are doing in supporting restorative projects is not tit-for-tat – it’s us playing our part to restore our planet by supporting a blended range of projects which we acknowledge will have a holistic impact.
So through Ecologi’s first new Impact Funds, we’re not focusing on ‘paying to plant trees’. We’re focusing on restoring forests and landscapes.
<h3>Leading climate science is already taking this approach</h3>
Recent publications from the Science-Based Targets initiative in <a href="https://sciencebasedtargets.org/resources/files/Above-and-Beyond-Report-on-BVCM.pdf" target="_blank" rel="noopener">their beyond value chain mitigation (‘BVCM’) report</a>, as well as <a href="https://www.smithschool.ox.ac.uk/sites/default/files/2024-02/Oxford-Principles-for-Net-Zero-Aligned-Carbon-Offsetting-revised-2024.pdf" target="_blank" rel="noopener">the newly-updated Oxford Principles</a> from the University of Oxford, have supported the innovative contributory approach which is exemplified in our Impact Funds. Many of our restoration partners, including <a href="https://www.internationaltreefoundation.org/news/beyond-offsets-an-alternative-approach" target="_blank" rel="noopener">International Tree Foundation</a>, <a href="https://www.eden-plus.org/stories/its-time-to-go-beyond-tree-planting" target="_blank" rel="noopener">Eden: People + Planet</a>, <a href="https://www.youtube.com/watch?v=RfBVBHNpR30" target="_blank" rel="noopener">Acción Andina</a> and <a href="https://www.weforest.org/what-we-do/our-restoration-principles/" target="_blank" rel="noopener">WeForest</a> have taken similar stances.
Global Forest Generation noted that:
<blockquote>In some cases reforestation may only form a small part of an ecosystem restoration project. Our activities and budgets have always reflected a holistic program with many components that we have identified as essential to effective, long-term ecosystem restoration.</blockquote>
With our new Impact Funds, Ecologi is proudly joining our friends and partners to raise our voices in a call for holistic restoration for people and our planet. <a href="https://ecologi.com/solutions/impact-funds" target="_blank" rel="noopener">Schedule a call</a> with our experts to see how your business can start contributing to the Impact Funds, or continue reading for more of a deep-dive.

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On your business’s road to net-zero, you have two central objectives:
<ol>
<li style="font-weight: 400;" aria-level="1">First: measure your business’s emissions, set ambitious reduction targets, and reduce your emissions across all scopes as much as possible, as quickly as possible.</li>
<li style="font-weight: 400;" aria-level="1">Then: support the global transition to net-zero and the restoration of nature by contributing to climate and nature projects around the world. </li>
</ol>
Ecologi’s Impact Funds can help you with step (2), by enabling you to <a href="https://ecologi.com/business/ecologi-impact-funds" target="_blank" rel="noopener">support a diverse range of projects</a> which will help to safeguard and restore nature, and scale-up carbon removal technologies. This is an alternative to traditional carbon offsetting, which is where you’d buy carbon credits equal to the emissions you produce. 
Specifically, our Impact Funds can help you align your project funding strategy to Goal #2 of the Science-Based Targets initiative’s <a href="https://sciencebasedtargets.org/resources/files/Above-and-Beyond-Report-on-BVCM.pdf" target="_blank" rel="noopener">BVCM best practice</a>, as well as centring all four of the SBTi’s core principles for BVCM: scalability, financing need, co-benefits and climate justice.

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Since 2020, at Ecologi we have also been aligning our work with the Oxford Principles, which as well as providing guidance for blended carbon credit-based portfolios which increasingly lean towards carbon removal with permanent storage, also stress the vital importance of businesses contributing to nature restoration beyond simply the purchasing of carbon credits. The Revised Oxford Principles (2024), states:
<blockquote>It is necessary to protect and restore ecosystems to achieve net zero globally and to support adaptation to climate change impacts, irrespective of whether such projects generate credits that are retired as offsets.</blockquote>
Making a contribution to Ecologi’s Impact Funds won’t reduce your emissions for you, and it won’t allow you to make compensatory green claims such as carbon neutrality. But what it will do is enable your business to do its part to support the global transition to net-zero, holistically protect and restore ecosystems, and empower people and communities – whilst you’re working on reducing your emissions.
Doing so will help you meet the BVCM criteria set out by the SBTi and Oxford Net Zero today, and we believe these contributory approaches will form the backbone of project funding obligations under new and updated standards in the future too – such as the revised SBTi Corporate Standard and the ISO Net-Zero Standard (both expected to be published in Q4 of 2025).
We can also help you if you’re looking for <a href="https://ecologi.com/page/schedule-a-call" target="_blank" rel="noopener">high-quality carbon removal or avoidance credits</a> for your business. And if you’re a little earlier on in your net-zero journey and you need support measuring your business’s emissions, <a href="https://zero.ecologi.com/signup" target="_blank" rel="noopener">we can help with that too</a>!

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<h2>Why should my business contribute to Impact Funds?</h2>
Best for our planet. Our first company value is Planet First — and nowhere in our work is this more prominent than in our Impact Funds. We know that this strategic, holistic way of providing funding to the world’s flagship restoration projects is the right way to support projects that address climate change, restore nature and support livelihoods. This approach is innovative, transformational, and the world’s leading restoration experts support it.
Centralise your portfolio. Through our Impact Funds, you can fund a wide range of different climate and nature projects, all in one place. All of the hard work – from project selection to outcomes reporting – is done by us. You’ll have a centralised Ecologi profile where you can visualise your impact across the Funds you’ve contributed to, and deep dive on the projects supported within them.
High-integrity, high-quality projects. Our expert in-house team selects all projects and implementation partners with great care. We’ve designed state of the art methodologies that get right to the heart of a project’s potential effectiveness, and we work tirelessly with each of our implementation partners to uphold restoration best practices and exchange knowledge. That way, you know that if a project is featured in one of our Impact Funds, it’s been carefully vetted and selected as one of the leading restoration projects anywhere.
Spread funding risk. When you support projects individually, there’s always a risk that if the project you supported doesn’t achieve its goals, you’ll feel that your contribution was wasted. Through Impact Funds, the funding you contribute is spread across a range of different projects within the Fund, meaning that even in the unlikely event that an individual project doesn’t work out, your funding will still have contributed to many projects which met or even exceeded their restorative aims.
Boost your brand. Contributing to Ecologi’s Impact Funds is an excellent way to enhance your brand’s sustainability credentials. Businesses today are increasingly expected to take action on environmental challenges, and supporting impactful projects is a powerful demonstration of your commitment to the planet. In fact, improved brand reputation is the number one driver for businesses, with over <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">34% of Ecologi respondents</a> seeing their brand elevated as a result of climate action. By aligning with large-scale, verified restoration efforts, you not only meet consumer expectations but also stand out in a competitive marketplace, leaving a lasting impression on customers.
Engage and motivate your team. Supporting Ecologi’s Impact Funds aligns with the values of today&#8217;s workforce of sustainability and social responsibility; increasing satisfaction and loyalty. According to our survey, <a href="https://ecologi.com/articles/blog/climate-comittments-report-2024" target="_blank" rel="noopener">28% of companies</a> saw improved employee retention through prioritising climate action. By contributing to impactful projects, your business will foster a purpose-driven workplace and strengthen a culture of shared environmental values.

<h2>How to support Impact Funds today</h2>
Schedule a call with our exports today, <a href="https://ecologi.com/page/schedule-a-call" target="_blank" rel="noopener">here</a>. In a 30 minute discovery call they can answer any questions you may have and help find a suitable solution to suit your goals and what matters most to your business. 
<h2>Our Impact Funds</h2>
We currently offer two Impact Funds, both funding a range of incredible projects with two distinct climate goals:
<ul>
<li style="font-weight: 400;" aria-level="1">UK Climate &amp; Nature Fund &#8211; Exclusively supports restoration and carbon removal efforts in the UK, such as reforestation, habitat restoration and biochar production. 
</li>
<li style="font-weight: 400;" aria-level="1">Forests &amp; Landscapes Fund &#8211; Focused on preserving and restoring natural landscapes globally, including forest restoration, agroforestry, and coastal wetland restoration.</li>
</ul>

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Hopescrolling: The good news timeline

It’s not all bad. While there’s a lot of negative news about the climate, let’s not forget the good stuff. Find climate wins, reasons to be hopeful and plenty of positivity in our good news timeline.

The good news timeline

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey. 

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Ecologi acquires Net Zero Now

In a landmark move set to reshape corporate climate action, we’re excited to announce that Ecologi, the UK&#8217;s most trusted climate action platform, has acquired <a href="https://netzeronow.org/" target="_blank" rel="noopener">Net Zero Now</a>, the sector-specific carbon measurement and reduction platform for businesses.
The combined entity operating under the Ecologi brand will create a single solution for industry climate leadership towards net zero. The integration combines sector-specific carbon measurement and reduction with world class verified climate projects that supports businesses wherever they are on their net zero journey.

<h2>The game-changing impact of this acquisition</h2>
The strategic acquisition solves two fundamental challenges in corporate climate action: businesses have been forced to choose between fragmented solutions and generic ‘one size fits all’ approaches that ignore crucial sector-specific needs. By combining Net Zero Now&#8217;s sector-specific protocol expertise with Ecologi&#8217;s platform funding top-tier climate projects, we&#8217;re creating a tailored and complete solution helping businesses lead their industries towards net zero.

Reduce emissions.
<ul>
<li style="font-weight: 400;" aria-level="1">Measure Scope 1, 2 &amp; 3 emissions with sector-specific industry GHG protocols</li>
<li style="font-weight: 400;" aria-level="1">Set short term and long term reduction target emissions aligned to SBTi</li>
<li style="font-weight: 400;" aria-level="1">Tailored reduction plans for sector-specific emissions pathways</li>
</ul>
Restore our planet.
<ul>
<li style="font-weight: 400;" aria-level="1">Compensate for unavoidable emissions as you reduce them through 
funding verified, high-quality carbon avoidance and removal credits</li>
<li style="font-weight: 400;" aria-level="1">Contribute to global climate goals by funding climate Impact Funds for 
beyond value chain mitigation and/or as part of your products &amp; services</li>
</ul>
Report on progress.
<ul>
<li style="font-weight: 400;" aria-level="1">Corporate sustainability standards e.g. CSRD, SECR, SBTi, CDP, B Corp</li>
<li style="font-weight: 400;" aria-level="1">Sector specific standards e.g. Accountancy, Hospitality, Public Sector</li>
<li style="font-weight: 400;" aria-level="1">Custom climate impact reports and embeddable dashboards</li>
<li style="font-weight: 400;" aria-level="1">Communications toolkit for board and stakeholder engagement</li>
</ul>

Climate leadership starts here

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Neil Ross Russell, Managing Director of Net Zero Now, said:
<blockquote>Businesses want to take climate action, but they want to know they’re doing it right and what’s right for a restaurant business is not the same as what’s right for an accounting firm.  They need industry-specific guidance and clear pathways to climate leadership. By joining forces with Ecologi, we&#8217;re creating a platform that allows us to provide credible, simple and affordable, sector-specific, end-to-end climate solutions for businesses in our existing sectors and collaborate with industry partners on new sector-led solutions.</blockquote>

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The acquisition aligns with Ecologi&#8217;s mission to accelerate business climate action and grow our 24,000 strong customer base. Established sector protocols including hospitality and professional services will be the initial focus with plans to expand across additional industries throughout 2025.
With organisations under increasingly complex stakeholder and industry compliance demands for environmental accountability, this end-to-end solution also ensures streamlined reporting, monitoring progress, supply chain transparency, and voluntary disclosures. This transforms business leaders into climate leaders with the confidence to tackle their climate commitments head-on, communicating and meeting critical regulatory requirements like SECR, CSRD and SBTi.

<h2>More about Net Zero Now</h2>
Founded in 2021, Net Zero Now has developed a proprietary sector-led approach, which combines climate expertise alongside the sector knowledge and experience of relevant industry bodies, industry influencers and larger businesses to reach a consensus around what Net Zero means in practice for businesses in each sector. To date, the company has measured and validated 1.8 MtCO2e lifetime emissions supporting more than 50+ leading brands including Coca Cola Europacific Partners, L&#8217;Orèal, Heineken, Pernod Ricard, Subway, Hard Rock Cafe, Adnams, Edgbaston and James Cowper Kreston.

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4 hospitality companies leading the way on climate action

Sustainability is no longer a nice-to-have in the hospitality industry — it&#8217;s a business necessity. With increasing regulatory pressure, shifting customer expectations, and the growing impact of climate change, hospitality businesses are finding that taking action isn&#8217;t just about responsibility—it&#8217;s about resilience. This is particularly evident as 70% of Brits are now actively trying to live a more sustainable lifestyle (Nutritics, 2024), and 44% say sustainability is important in their choice of venue to visit (Morning Advertiser, 2023). From tackling food waste to cutting carbon emissions, the sector is facing both challenges and opportunities to drive meaningful change.
At the heart of this transformation is the food system. The hospitality industry relies on farming—a sector responsible for nearly 20% of global greenhouse gas emissions and one that is increasingly vulnerable to climate disruption. Rising temperatures, unpredictable weather, and supply chain instability are already affecting food availability and costs, making sustainability not just an ethical priority but a commercial imperative. This is reflected in consumer behavior, with 47% of consumers wanting more information about carbon footprints on menus, and 41% saying this information would influence their order (CGA Strategy, 2023).
Fortunately, forward-thinking hospitality businesses are stepping up, driven by clear market demand—34% of UK pub and restaurant goers are prepared to spend more in venues with strong sustainability credentials, increasing to 47% for Gen Z and Millennials (Sustainability Beat, 2023). This generational shift is significant, with consumers aged 18-34 being nearly twice as likely to pay more for sustainability than those aged 55+ (WaterAid, 2023).
As the food and beverage industry awakens to its environmental responsibilities, and with climate change threatening to fundamentally disrupt global food security, restaurants and food service enterprises are stepping up to take meaningful climate action. These pioneering businesses are demonstrating how sustainability can enhance business performance while making a positive environmental impact, even as they navigate the unique challenges of being both a contributor to and victim of climate change.
Read about four hospitality companies that are championing climate action, and explore how they are turning environmental challenges into business opportunities.
Whether it&#8217;s engaging employees, measuring carbon footprints, or developing new sustainable service offerings, these venues are setting the standard for a greener future in hospitality.
<ol>
<li>Hawksmoor: Leading Sustainability in Fine Dining</li>
<li>Freemans Event Partners: Pioneering Sustainable Event Catering</li>
<li>Lisini Pub Co: Family Legacy Meets Sustainable Innovation</li>
<li>The Assemblies: Pioneering Sustainable Hospitality in Bristol</li>
</ol>

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<h2>Hawksmoor: leading sustainability in fine dining</h2>
Key Improvements:
<ul>
<li> Achieved B Corp certification in September 2022</li>
<li>Comprehensive review of operational sustainability across all locations</li>
<li>Implementation of energy reduction initiatives</li>
<li>Enhanced waste management systems</li>
<li>Water conservation measures</li>
<li>Integration of sustainability into staff training programs</li>
</ul>
Hawksmoor&#8217;s journey exemplifies how restaurant groups can lead in sustainability within the hospitality sector. Their comprehensive approach includes setting ambitious net-zero targets for 2030 while focusing on immediate operational improvements. The restaurant group&#8217;s commitment is evidenced by their systematic review of day-to-day operations across their locations in London, Manchester, Edinburgh, and New York. What sets them apart is their holistic approach to sustainability: examining energy usage, waste management, and water consumption while maintaining their reputation for quality dining. Their structured approach to employee engagement includes a two-day intensive induction program that emphasises sustainability, making it a core part of their culture.
Ellie Besley-Gould, Head of Purpose at Hawksmoor, said:
<blockquote>We&#8217;ve been heavily involved with the Sustainable Restaurant Association since about 12 years ago&#8230; It&#8217;s a really important area for us to be stepping up the work in, looking at how we can inspire change.</blockquote>

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<h2>Freemans Event Partners: pioneering sustainable event catering</h2>
Key Improvements:
<ul>
<li>Achieved 38.4% reduction in emissions compared to projections</li>
<li>Implemented innovative &#8220;Zero Zone&#8221; testing area</li>
<li>Introduced shuttle buggies for reduced transport emissions</li>
<li>Deployed hybrid power generators</li>
<li>Established carbon menu labelling</li>
<li>Enhanced waste management through compostable solutions</li>
</ul>
Freemans Event Partners&#8217; journey demonstrates how large-scale event catering can embrace sustainability without compromising service quality. Their innovative approach at the British Grand Prix showcases their commitment to reducing environmental impact in high-pressure environments. The company&#8217;s dedication is evidenced by exceeding their initial 5% emissions reduction target and implementing a groundbreaking &#8220;Zero Zone&#8221; area for testing new sustainability initiatives. What sets them apart is their data-driven approach to sustainability: measuring and analysing emissions across all aspects of their operation, from food stalls to logistics and waste management.
Richard West, Sustainability Manager at Freemans Event Partners, said:
<blockquote>Through partnering we&#8217;ve realised that collaboration is key to making lasting and impactful environmental changes in the events catering industry. The process has been much more straightforward than we thought it would be and we look forward to setting even bigger reductions targets as we go forward.</blockquote>

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<h2>Lisini Pub Co: family legacy meets sustainable innovation</h2>
Key Improvements:
<ul>
<li>Reduced scope 1 and 2 emissions by 48% through renewable electricity</li>
<li>Won the Flor de Cana Rum Sustainability Award</li>
<li>Achieved lowest electricity demand in 10 years</li>
<li>Implemented LED lighting and sensor systems</li>
<li>Launched biodiversity project at Dalziel Park</li>
<li>Developed sustainable kitchen practices and menu innovation</li>
<li>Created venue-specific green teams</li>
</ul>
Lisini Pub Co&#8217;s journey demonstrates how family-owned hospitality businesses can transform their environmental impact while preserving their heritage. Their comprehensive approach combines traditional Scottish hospitality with modern sustainability practices across their venues, including the historic Angels hotel in Uddingston. What sets them apart is their innovative approach to sustainability: implementing competitive green teams across venues, achieving dramatic emissions reductions, and maintaining their commitment to quality service. Their structured approach includes both operational improvements and employee engagement, making sustainability a core part of their 45-year family legacy.
Siobhan Edwards, Director Lisini Pub Group, said:
<blockquote>It&#8217;s not until we&#8217;ve been working in the last year that we&#8217;ve really truly understood our carbon footprint. It&#8217;s the right thing to do, it&#8217;s the right thing for our customers, for our planet, for the environment, and actually it saves us money at the same time.</blockquote>

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<h2>The Assemblies: Pioneering Sustainable Hospitality in Bristol</h2>
Key Improvements:
<ul>
<li>Established 100-mile radius local sourcing policy</li>
<li>Implemented full venue LED lighting systems</li>
<li>Introduced reusable cups for music events</li>
<li>Developed nose-to-tail food waste reduction policy</li>
<li>Created vegetarian menu options to reduce emissions</li>
<li>Enhanced supplier partnerships for sustainability</li>
<li>Achieved an impressive 3-star rating in the Food Made Good Standard, scoring 92% overall and 91% specifically in environmental practices</li>
</ul>
The Assemblies&#8217; journey showcases how urban hospitality venues can lead in sustainability while building strong community connections. Since their inception in 2009, they&#8217;ve demonstrated that local sourcing and environmental responsibility can coexist with business success. What sets them apart is their data-driven approach to sustainability: analysing carbon ratings, implementing local sourcing policies, and creating innovative menu solutions. Their comprehensive strategy includes everything from sound system upgrades to waste reduction initiatives, making sustainability integral to their operation.
Anna Blightman, Brand Marketing Manager, said:
<blockquote>Something that our partnership has allowed us to do, is lay all the data out on the table so that we can actually look at it, and stand to analyse it and understand where we can make changes. If we don&#8217;t start now, when will we start?</blockquote>

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As these leading hospitality companies show, meaningful climate action can drive significant business benefits—from stronger customer and employee engagement to enhanced brand reputation and risk mitigation. By taking a thoughtful, transparent, and impactful approach, businesses can pave the way for a sustainable future.
Ready to take the lead in climate action? Book in a 30 minute discovery call with our Hospitality sector experts and find out more about partnering with Ecologi to measure your emissions, set reduction goals and fund high-quality climate action on the road to net-zero.

Ecologi Impact Funds: A new way for businesses to support climate action in the UK and around the world

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