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COP27: What to expect

Last year’s COP27 was held at Sharm El Sheikh in Egypt between 6 to 18 November 2022. You can read our full report of the event on our &#8216;What happened at COP27&#8217; blog <a href="https://ecologi.com/articles/blog/what-happened-at-cop27">here</a>

Read our 'What happened at COP27' blog

As an organisation on a mission to halve the world’s greenhouse gas emissions by 2040, the United Nations Framework Convention on Climate Change (UNFCCC) Conference of the Parties (COP) is a big deal here at Ecologi. With this year’s COP27 just around the corner, we wanted to recap what happened at last year’s COP26 and give you a heads up on what to expect this time around. In this blog we’ll discuss what COP27 is, what progress has been made since last year’s conference, and what we’re expecting from this year’s crucial climate talks.

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This year’s <a href="https://unfccc.int/cop27" target="_blank" rel="noopener">COP27</a> will be held in Sharm El Sheikh in Egypt from 6 &#8211; 18 November 2022. While the Ecologi team has opted not to make the journey to Egypt to be at COP in person, you can rest assured that we’ll have our ears to the ground the entire time to keep our community up to date with how everything unfolds. 
COP is the main decision-making body of the <a href="https://unfccc.int/" target="_blank" rel="noopener">United Nations Framework Convention on Climate Change</a> (UNFCCC). The UNFCCC is an agreement between 197 UN Parties to stabilise greenhouse gas concentrations at a level that would limit dangerous anthropogenic interference for our climate system. 
At the annual gathering of COP, the decision-making body assesses the effects of measures introduced by UN Parties to limit climate change. For a more in-depth history of how COP came about, and how climate agreements develop over time, check out <a href="https://ecologi.com/articles/blog/cop26-what-is-it-and-how-did-it-come-about" target="_blank" rel="noopener">this blog</a>.

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Some of our team were at COP26 last year, and got a first-hand feel for what actually goes on at these conferences. While there, they were able to report back on exactly what happened each day, and the outcomes from COP as a whole. COP26 was particularly important as it was the fifth COP after COP21, which saw the signing of the <a href="https://ecologi.com/articles/climate-emergency/2-minute-brief-what-is-the-paris-agreement" target="_blank" rel="noopener">Paris Agreement</a>. This meant that countries were supposed to have brought stronger pledges in line with the Paris Agreement’s <a href="https://www.carbonbrief.org/explainer-the-ratchet-mechanism-within-the-paris-climate-deal/" target="_blank" rel="noopener">ratchet mechanism</a>.
Some of the most notable outcomes from COP26 were:
<ul>
<li style="font-weight: 400;" aria-level="1">Signing of the Glasgow Climate Pact &#8211; This was the first ever mention of fossil fuels in the text of a COP agreement. It was welcomed for its commitment to doubling adaptation finance and requesting countries to present more ambitious climate pledges next year. You can read the text <a href="https://unfccc.int/documents/310475" target="_blank" rel="noopener">here</a>.</li>
<li>Release of joint statement from China and the USA &#8211; In an unexpected move from two of the world&#8217;s biggest emitters, a joint statement was released which reaffirmed both China and the USA’s commitments to combating climate change and implementing the Paris Agreement. You can read the statement <a href="https://www.state.gov/u-s-china-joint-glasgow-declaration-on-enhancing-climate-action-in-the-2020s/" target="_blank" rel="noopener">here</a>.</li>
<li style="font-weight: 400;" aria-level="1">Completion of Article 6 and the Paris Rulebook &#8211; After six years of negotiations, Parties finally agreed on the ‘<a href="https://www.carbonbrief.org/in-depth-q-and-a-how-article-6-carbon-markets-could-make-or-break-the-paris-agreement/" target="_blank" rel="noopener">make or break</a>’ Article 6 of the Paris Agreement. This highly technical section sets out the rules relating to carbon markets and other forms of international cooperation. For more information, see <a href="https://www.iisd.org/articles/paris-agreement-article-6-rules" target="_blank" rel="noopener">here</a>.</li>
<li style="font-weight: 400;" aria-level="1">Signing of the Global Methane Pledge &#8211; Some Parties committed to reducing methane emissions by 30% by 2030 compared with 2020 levels. However, there were a few notable exceptions, including big emitters such as China, India and Russia. You can read the Pledge <a href="https://www.globalmethanepledge.org/" target="_blank" rel="noopener">here</a>. </li>
<li style="font-weight: 400;" aria-level="1">Pledge to halt deforestation by 2030 &#8211; Parties signed a pledge to protect global forests, highlighting their critical role in tackling climate change. It’s now at 145 signatories. If this does turn into action from all Parties, it would protect the equivalent of over 3.6 billion hectares of forest around the world. You can read the Pledge <a href="https://ukcop26.org/glasgow-leaders-declaration-on-forests-and-land-use/" target="_blank" rel="noopener">here</a>.</li>
</ul>
For more information check out our in-depth blog <a href="https://ecologi.com/articles/blog/what-was-agreed-at-cop26" target="_blank" rel="noopener">‘What was agreed at COP26?’</a>
Following on from our <a href="https://ecologi.com/articles/blog/cop26-what-happens-now" target="_blank" rel="noopener">‘COP26: What happens now?’</a> blog, it’s important to take stock of what has actually happened in the past 12 months. In the run-up to COP26, the UK government used the mantra “cash, coal, cars and trees to keep the world to 1.5°C” to highlight four key focus areas. 
Let’s relook at those topics in turn and see where we’re currently at:
<ul>
<li>Climate finance &#8211; The issue of finance is all encompassing, yet there has been little advance on the COP26 promise of funding. Developed countries have so far fallen short of meeting their promise to provide <a href="https://ukcop26.org/cop26-goals/finance/" target="_blank" rel="noopener">$100 billion a year to help developing countries finance climate mitigation and adaptation</a>. There are many factors that contribute to this, but the war in Ukraine and the global energy crisis has put further strain on multilateral climate funding institutions like the <a href="https://www.worldbank.org/en/news/factsheet/2022/09/30/10-things-you-should-know-about-the-world-bank-group-s-climate-finance" target="_blank" rel="noopener">World Bank</a>. </li>
<li style="font-weight: 400;" aria-level="1">Fossil fuels &#8211; Following the weakened yet welcomed wording to “phase down” fossil fuels in the Glasgow Climate Pact, the shift away from coal and other fossil fuels has been woefully insufficient. Evidence suggests that renewable energy projects have stalled from <a href="https://onlinelibrary.wiley.com/doi/epdf/10.1002/ceat.202100504" target="_blank" rel="noopener">lack of funding allocation and interruptions in the supply of equipment and components due to COVID-19</a>. However, commitment to net-zero is on the uptick, with <a href="https://climateactiontracker.org/methodology/net-zero-targets/" target="_blank" rel="noopener">33 countries including the EU having set a net-zero target either in law or policy</a> and more than 100 countries have proposed, or are considering, a net-zero target. </li>
<li style="font-weight: 400;" aria-level="1">Transport &#8211; With a big focus at COP26 on electric vehicles (EVs), <a href="https://www.iea.org/reports/global-ev-outlook-2022/executive-summary" target="_blank" rel="noopener">their rise in popularity over the past year</a> has certainly been an indicator that the needle is shifting away from traditional combustion engines and the market is opening up to more sustainable alternatives. However, cars are only one consideration in the transport sector and EVs have their <a href="https://www.mei.edu/publications/environmental-cost-electric-vehicles" target="_blank" rel="noopener">environmental drawbacks</a>. The transport sector alone contributes around <a href="https://www.unep.org/explore-topics/energy/what-we-do/transport" target="_blank" rel="noopener">one quarter of all energy-related GHG emissions</a>, making low-emission transport and the infrastructure to support this transition of key importance going forward. </li>
<li aria-level="1">Biodiversity &#8211; Although Parties signed a <a href="https://ukcop26.org/glasgow-leaders-declaration-on-forests-and-land-use/" target="_blank" rel="noopener">pledge</a> to halt deforestation by 2030, <a href="https://www.nytimes.com/2022/04/28/climate/deforestation-tree-loss.html" target="_blank" rel="noopener">global deforestation rates are at an all time high</a>. This past year, <a href="https://www.washingtonpost.com/climate-environment/2022/07/08/amazon-rainforest-deforestation-record-climate/" target="_blank" rel="noopener">deforestation in the Amazon rainforest hit a new record</a>. Additionally, deforestation in the <a href="https://www.globalissues.org/news/2022/05/13/30842" target="_blank" rel="noopener">Congo basin</a>, which is home to Africa’s largest rainforest, as well as <a href="https://news.mongabay.com/2022/07/deforestation-on-the-rise-in-northern-malaysias-most-important-water-catchment/" target="_blank" rel="noopener">throughout Asia</a> continues to soar to unprecedented levels. As forests are one of our most important carbon sinks, the deforestation trajectory is incredibly alarming and indicates a disconnect between the climate agenda and biodiversity.</li>
</ul>
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Let’s discuss what we’re expecting to see at this year’s COP27:
Human rights issues on the agenda 
Human rights issues have been highlighted by the media in the ramp up to COP27, so it’s safe to say that we can expect themes that extend beyond greenhouse gas emissions to take the stage alongside climate change. At last year&#8217;s COP26, <a href="https://climatalk.org/2021/11/07/cop26-inclusivity-and-accessibility-considerations/" target="_blank" rel="noopener">issues of inclusivity and access</a> were some key themes, so we’re intrigued to see how the host city and COP as a whole navigate these <a href="https://www.climatechangenews.com/2022/02/24/activists-raise-inclusivity-concerns-for-cop27-as-egypt-hikes-hotel-prices/" target="_blank" rel="noopener">recurring issues</a>.
Strained political relations
COP27 will be the fifth COP to take place in Africa and there’s enormous pressure on Egypt to deliver. This COP has a <a href="https://www.chathamhouse.org/publications/the-world-today/2022-10/cop27-can-egypt-deliver-africa" target="_blank" rel="noopener">crucial role to play in climate justice</a> for the continent, as it puts Egypt at centerstage to advocate Africa’s energy transition and champion its climate priorities. However, the repressive actions of the Egyptian government have already grabbed media attention through its <a href="https://www.bbc.co.uk/news/world-middle-east-63086209" target="_blank" rel="noopener">curtailment of environmental groups</a>. Furthermore, the world remains fragile and divided due to COVID and the war in Ukraine. It’s a strained geopolitical time to gather the world’s climate leaders but we’re hopeful that COP27 will instil a sense of unity and collaboration to achieve a common goal. 
Themes for each day 
Over the course of COP27, each day is given a theme. These include finance, science, youth and future generations, decarbonisation, adaptation and agriculture, gender, water, <a href="https://unfccc.int/topics/education-youth/the-big-picture/what-is-action-for-climate-empowerment" target="_blank" rel="noopener">ACE</a> and civil society, energy, biodiversity, and solutions. For a breakdown of the themes for each day, see <a href="https://cop27.eg/assets/files/COP27-PRESIDENCY-VISION-THEMATIC-DAYS-FULL-PROGRAM-New.pdf" target="_blank" rel="noopener">here</a>. 
Implementation and finance-based targets 
COP27’s targets are to shift from pledging to implementing. We can expect to see goals that clarify support measures for loss and damage from climate catastrophes, make finance flows a reality, and ensure a managed and just transition to an economic model based on low-emission and climate-resilient development. It’s clear that this year’s targets are mainly centred around climate finance. Furthermore, now that Article 6 in the Paris Rulebook is completed, work under the Paris Agreement is going to shift to implementation measures. The linking and delivery of climate finance and implementation is something we are eager to assess as it unfolds. Read <a href="https://wwfint.awsassets.panda.org/downloads/wwf_cop27_expectations_paper.pdf" target="_blank" rel="noopener">WWF’s COP27 Expectation Paper</a>, which goes into more detail about the shift to implementation.

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We’re really looking forward to this year’s COP and the opportunity that it presents for navigating global cooperation and climate action, specifically in a host country that represents the struggles of many developing countries. We’ll be reporting on key outcomes over the course of COP to ensure you’re kept up to date and in the know of exactly what’s happening. Watch this space!
<a href="https://ecologi.com/plan" target="_blank" rel="noopener">Sign up</a> to Ecologi today to start taking real climate action 🌿

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Climate Commitments Survey 2024

Our Climate Commitments 2024 report surveyed 1,400 business owners and decision-makers to businesses with 1-1,000 employees spanning all regions of the UK and 28 professional sectors. 
There were three clear themes that emerged this year. Despite the continuing economic downturn, businesses are still making sustainability a core part of their strategy and reaping the benefits. Whilst more and more businesses are starting their net-zero journey the majority are not on course to hit their targets by 2050. Key barriers around investment, time and tools still remain as well as a lack of government support to accelerate the transition to the net zero economy.
<h3>Read the full report </h3>
<div class="ecologi-video-full-width"><iframe src="https://cms-assets.offset.earth/app/uploads/20240415131731/Climate_Commitments_Survey.pdf" width="595" height="841" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20240415131731/Climate_Commitments_Survey.pdf" target="_blank" rel="noopener">here</a>

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<h3>1. Despite the continuing economic downturn, businesses are making sustainability a core part of their strategy and reaping the benefits.</h3>
76% said becoming more environmentally sustainable is a core business strategy for their organisation in 2024.
Despite the current cost of living crisis nearly two thirds (64%) say that the economic downturn is having a positive or no impact at all on their sustainability commitments with only a third (29%) saying it is having a negative impact. As a result 81% are planning on either increasing or maintaining their investment in sustainability initiatives.
Changing business practices are wide-ranging and have seen nearly half of respondents increasing rates of recycling (49%) or reducing energy consumption (48%) while over a third (37%) have taken the step of using ‘greener’ suppliers and products, been educating employees on best practices to reduce climate change (35%) and increased their use of renewable energy (35%).
For the two thirds of businesses (63%) who have set sustainability targets, they are reporting multiple business benefits. These range from improved brand reputation (34%), reduced costs (31%), increased productivity and/or innovation (30%), attracting more eco-conscious customers (28%), employee loyalty and/or motivation (28%), competitive advantage (22%) and increased revenue and/or market share (22%).

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<h3>2. More and more businesses are starting their net-zero journey but are not on course to hit their targets</h3>
72% of businesses have either measured their footprint consistently over the past few years (35%) or in the last year (37%) demonstrating the momentum in the first step on a net-zero journey.
Around a third have calculated their carbon footprint (30%), set emissions reductions targets (35%), achieved emissions reductions (30%) and funded climate action (35%) but less than a third (27%) were on track to reach net-zero by 2050 or sooner.
Businesses still recognised the role of carbon offsetting as an effective way for businesses to contribute to global climate action (21%) when used as part of a wider strategy (17%) after reducing emissions as much as possible (17%). Funding tree planting still tops the list as businesses’ number one favoured climate action solution (46%), followed by renewable energy (38%), habitat conservation &amp; restoration (37%), rainforest conservation (32%) and carbon dioxide removal (31%).

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<h3>3. Barriers around investment, time and tools still remain, as well as a lack of government support.</h3>
Over a third of UK businesses cited financial constraints (32%), the cost of tools or technology (28%), lack of government support in the form of incentives (25%), time constraints (25%) and the lack of the ability to measure their carbon footprint (20%). 
The business sector is calling out for more support from the government.  Nearly eight in ten (79%) of UK businesses feel that the government should provide more support to improve their environmental affairs, three quarters (76%) feel that the government investing in the green economy would be good for business, creating jobs and lowering their running costs while 73% feel more government support is key to their business increasing its sustainability targets.
With less than half (49%) of businesses yet to apply for government funding to make their business greener there’s a clear desire for more funding (45%) and incentives (44%) to be made available as well as clearer information (40%) on how to access these.

<h3>Businesses can lead the sustainable revolution</h3>
Ecologi remains committed to supporting businesses on their climate journey through our all-in-one platform allowing organisations to calculate their carbon footprint, set targets and reduce their emissions whilst funding high quality climate action projects. Our mission is to inspire and empower businesses to accelerate global climate action.
We’re trusted by over 20,000 businesses. Why not add yours to the list? If you want to make your business greener, better, faster, stronger, speak to our expert team.
You can access the full data set <a href="https://docs.google.com/spreadsheets/d/e/2PACX-1vR2QZj3JAUk_f4suOMmd653C6AEiytUp_T5WhBnUOypIkW9Wf9yT61C9TzQ4_GMwQ/pubhtml" target="_blank" rel="noopener">here</a>

Speak to our expert team to make your business greener, better, faster, stronger

Ecologi Impact Report 2023: Another year of impact for our planet

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Impact Report 2023: Another year of impact for our planet

Read our 2023 Impact Report to discover the incredible achievements of the Ecologi community.

It’s that time of year again, when we share our annual Impact Report to highlight the scale of the impact funded by our community, and the incredible achievements of the impactful projects that Ecologi has supported over the past twelve months.
Read the full report below, or stick with us here, as we summarise some of the top facts and figures from 2023.

<h2>Over 75 million trees funded</h2>
…in fact, nearly 77 million! As of the end of the year, the Ecologi community has funded the planting of 76.9 million trees in eighteen countries around the world – from Argentina to Tanzania.
This includes 20.6 million trees which were funded by the Ecologi community in 2023, representing 27% of our overall count of trees funded to date.
We also now support reforestation projects in all four nations of the United Kingdom, and have planted 300,000 trees here at home.

<h2>Over 38,000 livelihoods supported through reforestation and agroforestry projects</h2>
We are constantly working on improving our understanding of how our funding for reforestation projects supports local people and communities.
Thanks to improved data visibility across our projects this year, we can report that the reforestation projects we fund support at least 38,000 people – for example through training, employment, investment in micro-businesses, or the provision of healthcare and wellbeing services.

<h2>New habitat restoration projects already showing results</h2>
In October, we launched our first-ever dedicated habitat restoration project – called <a href="https://ecologi.com/projects/wildflowers-wetlands-and-wildlife" target="_blank" rel="noopener">Wildflowers, Wetlands and Wildlife</a>. This project supports the Future Forest Company’s projects restoring and conserving habitats and ecosystems that are important for native biodiversity in the United Kingdom – costing only a few pounds per square metre of habitat restored.
In just the last quarter of 2023, our community funded it’s first 5,000 m2 of habitat restoration, and the sites are already seeing some exciting signs that this restorative effort is working – with the return of the Northern brown argus (Aricia artaxerxes) to Stirlingshire, and elusive pine martens (Martes martes) spotted at Dumyat.

<h2>Another half a million tonnes of carbon avoidance</h2>
Our community funded another 565 ktCO2e this year, bringing our all-time total of emissions avoided to 2.96 MtCO2e (million tonnes).
This year, we saw increased demand for a wide range of projects that feature lots of co-benefits, with Community-based projects (like cookstoves and boreholes) averaging 7.25 validated benefits for the UN Sustainable Development Goals (SDGs), and Nature-based projects averaging 5.38 SDGs.
The voluntary carbon market has received a lot of attention and scrutiny this year, which has helped to expose some of the poor-quality projects on the market, as well as increasing transparency, due diligence and quality standards across the board. This year, we joined the <a href="https://cmif.co.uk/" target="_blank" rel="noopener">Carbon Markets Innovation Forum</a>, to join up with other startups in the carbon markets who are dedicated to supporting only high-quality projects.
Thanks to all these positive changes, as well as a huge demand for high-quality projects, the market is starting to bounce back – and high-quality projects are starting to receive the attention (and funding) they deserve. You can read more about how we review projects before funding them <a href="https://ecologi.com/articles/blog/funding-carbon-credits" target="_blank" rel="noopener">here</a>.

<h2>Our first 1,000 tonnes of carbon removal</h2>
Late in the year, we launched our first carbon removal projects onto our <a href="http://ecologi.com/impact-shop" target="_blank" rel="noopener">Impact Shop</a>, enabling our community to <a href="https://ecologi.com/projects/biochar" target="_blank" rel="noopener">fund biochar projects</a> for the first time, and our community funded our first 1,056 tonnes of removals.
Carbon removal projects are those which take carbon dioxide (CO2) which is already in the atmosphere, remove it, and store it somewhere in the biosphere (like in forests) or the geosphere (like underground). These tend to be much more expensive on the market than carbon avoidance, and so the volumes are modest. This year, we began to fund projects with durable storage – <a href="https://ecologi.com/impact-shop/support-biochar-carbon-removal-projects" target="_blank" rel="noopener">biochar carbon removal</a> – as well as those with nature-based storage, through <a href="https://ecologi.com/impact-shop/support-certified-blue-carbon-projects" target="_blank" rel="noopener">blue carbon</a> and <a href="https://ecologi.com/impact-shop/support-certified-afforestation-projects" target="_blank" rel="noopener">terrestrial afforestation (ARR)</a>.
Around 10% of our community’s carbon removal tonnes funded this year went towards biochar, with 40% for blue carbon and 50% for green ARR.

<h2>Read more stats and stories in our full Impact Report 2023</h2>
We’ve collected just a few of our favourite stats in this article, but you can read more – and more in-depth stories from all the projects supported – in the full report, <a href="https://docs.google.com/presentation/d/e/2PACX-1vSGPflji-t40_-gNYvj9Nam45ZQbcrU8EEFo9uuTk--SakI9khZ_kb3F42lxKq8JlwNzxAqyHK9vOz_/pub?start=false&amp;loop=false&amp;delayms=60000" target="_blank" rel="noopener">which you can view here</a>.
As ever, we extend our heartfelt thanks to every member of the Ecologi community who supported these wonderful projects in 2023, as well as all our partners and suppliers and other organisations who we have worked with this year.

Ready to make a difference for our planet? Get in touch, and let’s chat about how we can help you on your climate journey.

Case studies

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Case study: How EET Group is embedding sustainability

Case study: How EET Group is embedding sustainability into IT distribution 

<h2>About EET Group</h2>
EET Group is a value adding IT distributor. They pride themselves on providing expert industry knowledge, tailored logistics solutions, unique sales services, and innovative marketing tools to support their partners&#8217; success.
Founded in 1986, operating in 23 markets across Europe and shipping to over 70 countries, EET Group offers an extensive portfolio of more than 1,100 brands. Their team of 750 employees works collaboratively to deliver unparalleled value to partners and customers.

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<h2>Issue</h2>
The distribution of spare parts was EET Group’s initial business focus and remains a cornerstone today, even as they have expanded their business into other areas. With a 30-year heritage in spare parts distribution, environmental purpose is embedded in their DNA.
Their mission is to extend the lifespan of electronic equipment, including printers, laptops, mobile phones, and servers, thereby diverting them from landfill. They give tech products a second life, before they become electronic waste. The team is already making significant progress in their climate journey, having calculated their carbon footprint and set emissions reductions goals. Their next step involves setting Science Based Targets.
EET Group was looking for a trusted partner capable of assisting them in making a greater positive impact on our planet while enhancing transparency. EET Group&#8217;s decision to collaborate with Ecologi was driven by a desire to attract employees, suppliers, and customers, as well as to enhance brand reputation and drive business growth.
The team also saw the benefit of joining a community that’s working together to collectively tackle the climate crisis, and connecting with other like-minded businesses through initiatives like the Million Tree Pledge.

<h2>Challenges</h2>
There were some barriers to overcome, such as a lack of knowledge about the appropriate climate action, and concerns about potential greenwashing accusations. However, Ecologi’s expert team was available to provide assistance in addressing these challenges.
EET Group was reassured by Ecologi&#8217;s credibility, demonstrated through our trusted relationships with over 20,000 businesses and the fact that our climate experts employ state-of-the-art data and monitoring capabilities throughout the verification and due diligence process. They were also reassured that we regularly update our transparency page with evidence of our strategy, impact ledger and financial information.
EET Group was also confident that Ecologi’s business toolkit and communication guidelines are available to offer practical assistance in using the correct language and avoiding the pitfalls of greenwashing.

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<h2>Solution</h2>
EET Group’s climate journey began by selecting the right portfolio from Ecologi&#8217;s extensive list of high quality carbon avoidance projects. The team introduced ‘climate conscious outbound shipping’, which involved purchasing carbon credits to mitigate emissions from outbound carriers.
Then, at the beginning of 2021, EET Group took the Million Tree Pledge and committed to planting one million trees by 2025. Since then, they have planted one tree for every five shipments leaving their warehouses. With around 1.1 million outbound shipments a year, they have planted more than 220,000 trees annually – that’s an area the size of two tennis courts every single day! EET Group actually smashed their 2025 target and fulfilled their million tree pledge in April 2023.
EET Group has already implemented circular practices and eliminated virgin plastics from their own private label eStuff Infinite consumer products. Now, they are focusing on reducing the environmental impact of their B2B products as well. In the future, they plan to collaborate with Ecovadis and the SBTI to introduce more sophisticated tracking of Scopes 1,2 and 3 emissions, thereby improving the accuracy of their measurements to date.

<h2>Outcome</h2>
EET Group has already funded the planting of a staggering 1.43 million trees and, through purchasing and retiring certified carbon credits with Ecologi, has prevented the emission of over 26,300 tCO2e.

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By sharing EET Group’s impact with customers, suppliers and employees, Ecologi has added even more value to the partnership.
Ongoing sustainability initiatives are discussed at every ‘town hall’ and board meeting, with regular updates on trees funded for planting. The partnership has truly become a part of the corporate culture. EET Group also regularly reports its environmental impact through dedicated company web pages. And to increase awareness of their reforestation initiative, every physical shipment notice includes a marketing message highlighting that for every five shipments, the planting of a tree is funded. They also link directly to both Ecologi and the Million Tree Pledge through their website and social media channels.
The team is regularly invited to talk about their reforestation efforts at customer and supplier events, and they have completed several annual initiatives with suppliers, inviting them to stand together and grow the EET Group forest by contributing trees to the cause.
At Ecologi, we believe that sharing impact is fundamental to the climate journey. Our badges, business toolkit, and communication guidelines have made it easier and more effective for the team at EET Group to share their good work.

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Kristian Lading, Group Chief Products and Solutions Officer at EET Group, is building something of a reputation for his sustainability efforts, both at home and at work. His colleagues fondly refer to him as the “Tree Man” and his daughter describes his job as “selling electronic spare parts and planting trees”. We fully endorse that job description! 
<blockquote>Making a positive impact on the environment and contributing to the fight against climate change is something we at EET take great pride in. We will continue to work with Ecologi and our valued customers and suppliers to grow the EET Forest and support reforestation efforts around the world. It helps us engage with customers and suppliers, and attract new employees, as everybody understands that planting trees is great for our planet.</blockquote>

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